Furusho Honten Co., Ltd. Opened the online store “ubusuna”, a brand from Kumamoto

[Furusho Main Store Co., Ltd.] Opens online store for “ubusuna”, a brand from Kumamoto ​ Furusho Main Store Co., Ltd. Press release: November 14, 2024 Kumamoto-based brand “ubusuna” online store opened ～Providing “Japanese clothes” that can be loved for a long time, not just clothes or Japanese clothes, all over Japan～
https://prcdn.freetls.fastly.net/release_image/148776/3/148776-3-f48814d8838f078478fd487960b0a80a-3000×2000.jpg The fashion brand “ubusuna” developed by Furusho Honten Co., Ltd. (Headquarters: Kumamoto City, Kumamoto Prefecture, Representative Director: Takatoshi Furusho) has opened an official online store. As a result, the brand’s new lineup as well as previous collections will be easily available for purchase from anywhere in Japan. “ubusuna” official online store https://ubusuna-fuku.shop/ ◼︎New lineup will be released sequentially from December to February In conjunction with the opening of our online store, we will be releasing new 2024 collections from December to February. Ubusuna’s signature style is casual and elegant, making use of traditional Kumamoto aesthetics and textures. Even those who have difficulty visiting a store will have the opportunity to enjoy the Japanese feel and unique design of “ubusuna.” ◼︎“ubusuna”｜About the “local clothing project” Kyushu’s sewing factories and craftsmanship, which have supported the quality of fashion in Japan, are being lost due to the aging population and lack of successors. In order to overcome this situation, Furusho Honten, a long-established trading company in Kumamoto that has its roots in second-hand clothes from the devastation of the Seinan Rebellion, has centered on its concept of “shudo (place of birth, indigenous)”, and is committed to promoting people’s origins as much as possible. In 2022, we launched the “Homegrown Clothes Project” to create new clothes from Kumamoto. Utilizing traditional sewing techniques, handicrafts, and indigenous materials, we are exploring new forms of fashion that give a sense of hope for the future.The concept is “Japanese clothes” that can be loved for a long time, rather than Western clothes or Japanese clothes. “ubusuna” was born in the month of the month. The style, which aims to be free from the constraints of men, women, and age, is the result of the handwork of local craftsmen and seamstresses, with meticulous attention to detail in buttonholes and piping, something that has never been seen in mass production. is. Because we use a lot of handwork, we do not mass produce our products, but rather maintain the quality of small batch production at a small sewing factory. We play with asymmetrical and unique silhouettes, and at our own pace, we propose “ubusuna”, Japanese clothing that expresses one’s own “scenery”, whether it be at a party or as the start of a journey. ubusuna official shop shop ubusuna｜Kumamoto Address: 2F, UBUSUNA Building, 27-2 Furukawa-cho, Chuo-ku, Kumamoto City (opposite Furuso Main Store) Business hours: 13:00 – 18:00 (Thursday, Friday, Saturday) Contact us:
https://ubusuna-fuku.shop/pages/contact “ubusuna” special site : https://furushohonten.co.jp/ubusuna/ Instagram: @ubusuna.ff
https://www.instagram.com/ubusuna.ff @shop.ubusuna.ff
https://www.instagram.com/shop.ubusuna.ff ◼︎ubusuna award/exhibition history pitti uomo 2024 exhibition TGC KUMAMOTO 2024 exhibition ◼︎About Furusho Honten Co., Ltd. Furusho Honten Co., Ltd., whose philosophy is “Emotional Co-Creation,” is a “trading company” with roots in the community, delivering products and services needed by local people, such as apparel, IT, facilities, and communications businesses, to customers. Masu. Established: October 1877
Representative: Takatoshi Furuso Head Office: 13 Furukawa-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture HP:
https://furushohonten.co.jp/