Always tell a small story──Introducing leather accessories that express Moomin’s world view using traditional techniques and gradation leather
Mother House Co., Ltd. Press release: November 14, 2024 Always telling a small story ─ Introducing leather accessories that express Moomin’s worldview using traditional techniques and gradation leather. Moomin and Motherhouse collaborate for the first time A collaboration between Moomin, a Scandinavian story that has been loved throughout the ages, and Motherhouse, a fashion brand whose philosophy is to create a world-class brand from a developing country. Introducing two items, a long wallet and a card case, that express the Moomin world drawn by author Tove Jansson using a traditional technique called inlay and gradation leather inspired by natural scenery. Sales will begin at Mother House stores and Moomin Shops nationwide.
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-e6644abde28c77d8f18c6555db17db8b-1920×1005.jpg Reproducing the “scenes” that Moomin’s works have been cherished into products The greatest charm of the work “Moomin” lies in the small but pleasant “everyday life” created by the friends of Moominvalley. However, since it is a daily life in a world far away, we would normally not be able to see or hear what is going on. However, by being exposed to stories, we can imaginatively “travel” to the places where they live. I believe that this “traveler’s perspective” is actually the greatest gift of the author, Tove Jansson, and in this collaboration, I will introduce the unpretentious and unpretentious images that you would encounter when you peer into Moominvalley as a traveler. We took on the challenge of capturing everyday scenes into products. Little My, Snufkin, Moominmamma – when you put your wallet in your bag or take out your card case from your pocket, their appearance and appearance that you casually see will remind you that there is a world out there that you don’t know yet. It should remind you. I hope that you will always feel a small story and enjoy the “imaginary journey” in the casual moments of your day.
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-bfa0b544d2cc25a8e3ce7d3e0dd45a25-2250×2250.jpg Snufkin fishing with a rod in the lake
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-e767bf52f0e46d0b10e93c1e3db4e1a0-2250×2250.jpg Moominmamma walking with the warm sun on her back
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-cd7ab25c1797982138bd8c58419cfe5a-2250×2250.jpg Little My looks like she’s going to go somewhere whenever you take your eyes off her Expressing characters three-dimensionally using the traditional technique of inlay A character that looks like it’s about to move is expressed on the gradation leather that resembles a landscape using a technique called inlay, which combines leather parts. Each small part is carefully assembled by the hands of craftsmen. Furthermore, the Snufkin pattern is inlaid, embossed to create ripples, and sewn with thread to represent a fishing rod to create a three-dimensional effect.
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-d63dbd42ddb0e682993046638409ea8a-1080×1080.jpg Three-dimensional expression created by combining three technologies Engraved with collaboration logo and character lines The product is engraved with a logo as proof of collaboration. In addition, on the inside of the long wallet, we have chosen particularly memorable words from the characters spoken in the Moomin novels and engraved them.
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-160489f983ff7f1d4cea510c0e5b62a7-2250×2250.jpg The inside of the long wallet is engraved with the logo and the character’s words (*The character’s words are not engraved on the card case) Engraved words *Only the English part is engraved on the long wallet. “ Everything’s fantastic – more or less. ”──Little My (What’s interesting? More or less) From “Moominpappa Goes to the Sea” Moomin Complete Works [New Edition] (Kodansha) “ You must always take risks when experimenting. ”──Snufkin (Whenever you try something, there’s always a risk involved.) From “The Fun Moomin Family” Moomin Complete Works [New Edition] (Kodansha) “ The only thing to do is to start life afresh. ”──Moominmama (The only simple thing to do is change your perspective and try again.) From “Moominpappa Goes to the Sea” Moomin Complete Works [New Edition] (Kodansha) [Product information] Image
URL: https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-62e7460ebfa3de73e56db0a7e9c3c830-2250×2250.jpg Long wallet 3 types Snufkin L Style Long Wallet (left) Moomin Mama L Style Long Wallet (center) Little My L Style Long Wallet (right) Price: 28,600 yen each (tax included) Size: Height 9.5cm x Width 19.5cm x Depth 1.5cm
https://prcdn.freetls.fastly.net/release_image/16177/204/16177-204-eed30fd9aa69ef932de01e5375dfa470-2250×2250.jpg Card case (business card holder) 3 types in total Snufkin Card Case (left) Moomin Mama Card Case (center) Little My Card Case (right) Price: 12,100 yen each (tax included) Size: Height 7.5cm x Width 11cm x Depth 1cm Release date : November 8, 2024 Deployment location : Moomin Shop Ginza, Yokohama, Nagoya, Osaka MOOMIN SHOP ONLINE ( https://shop.moomin.co.jp/ ) Mother House directly managed stores (excluding some specialty stores) Online store (
https://www.motherhouse.co.jp/ ) [About Moomin] “Moomin” was created by Tove Jansson, a writer, painter, and artist. The story of Moomintroll and his friends begins with the novel “The Little Troll and the Big Flood” published in 1945 and has been translated and published in more than 50 countries. Goods, spots, animations, etc. based on the original novels, comics, and picture books are loved not only by people in their home country of Finland, but also by people in many countries including Japan. [About Mother House] With the philosophy of “creating world-class brands from developing countries,” we deliver the potential of developing countries to customers around the world through manufacturing such as bags, jewelry, and apparel. Since our establishment in 2006, we have continued to manufacture products using materials and techniques from each country in six countries: Bangladesh, Nepal, Indonesia, Sri Lanka, India, and Myanmar. As sales bases, we have 46 directly managed stores in Japan, 4 in Taiwan, and 2 in Singapore. [Company Profile] Company name Mother House Co., Ltd. Address: NSK Building 2F, 2-27-3 Taito, Taito-ku, Tokyo Established March 9, 2006 Capital 27,950,000 yen Business details: Planning, production, and quality guidance for apparel products and miscellaneous goods in developing countries, sales of the same products in developed countries Representative Eriko Yamaguchi

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