[ESS by PR Secretariat] Presenting the portraits of 8 people chosen from a total of 400 applicants for the lingerie brand “ESS by” produced by Kyoko Hasegawa After the audition, Ms. Hasegawa said, “Self-love is not just one thing.” speak
ESS by PR Secretariat Press release: November 19, 2024 “ESS by”, a lingerie brand produced by Kyoko Hasegawa, presents portraits of 8 people chosen from a total of 400 applicants.After her audition, Hasegawa says, “Self-love is not just one thing.”
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-5172a9840eadbf7cac30526dc665de61-1029×377.png In August 2024, the lingerie brand “ESS by” produced by actress Kyoko Hasegawa will be holding the 2nd Model Audition “ESS by Think Self” produced by Kyoko Hasegawa, which will seek models from the general public who can share the brand’s worldview. -Love Audition” was held, and eight people were appointed as models who embody the concept of “Think Self-Love.” Also, from November 18th, the visuals of the models appeared in transportation advertisements in Tokyo. Details are also available on the brand’s official website and SNS. ■Comment from producer Kyoko Hasegawa
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-0c0f1225fad7eed1afb5a3893f71e924-2000×1335.jpg “There is more than one kind of self-love” Looking back on this audition, actress Kyoko Hasegawa said, “We’ve come to an era where you don’t have to fight to love yourself.” He also commented on the eight selected models, saying, “All eight of them were beautiful, regardless of their height or body shape. “Thanks to all of you, I was able to tolerate various forms of self-love myself,” he said, expressing his gratitude. ■“ESS by Think Self-Love Audition” produced by Kyoko Hasegawa Special site URL:
https://ess-by.com/pages/think-self-love-portrait ■8 models selected for “ESS by Think Self-Love Audition”! We asked eight models selected from the general public for the “ESS by Think Self-Love Audition” to answer about the changes they felt after completing the audition. *Partial excerpt from the full text ■Introducing the 8 selected models
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-7cf84c1f895fe204fa27c8d5e3da61ca-2000×1335.jpg Mayumi (Former field hockey player) I’ve been living my life by telling myself that things should be this way, but now I’m starting to think that things don’t have to be this way. Accept yourself no matter who you are. Forgive yourself with an open heart. I now believe that that is what self-love is all about.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-865092f7762c49f8f7a68f2f0c0cc3e4-2000×1335.jpg Risa (hospitality industry) I started thinking that it would be nice if I could trust the other person enough to accept what they think of me. Since I wanted to maintain such a relaxed mind, I have begun to change my work and other environments. From now on, I want to face “loving myself” even more strongly.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-3ff32038aeb0f98ad6111ca0b3218ff0-1335×2000.jpg Aya (African dancer) I had the experience of giving birth at an older age, and ever since I gave birth to my child, I have been completely occupied with raising children. There was a long period of time where I couldn’t take care of myself. Myself as a mother, myself as a housewife…I’ve always thought of “role” and “self” as a set, but through this shoot, I was able to think that “it’s okay to do your best as an individual.” I did.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-430d181ed5b5eec89e013f87de714c7f-2000×1335.jpg Mai (multi-director) The most enjoyable part of participating in this audition was meeting all the members. As I talked a lot with everyone, I realized that maybe I hadn’t fully loved myself yet, and I feel like I’ve shifted into gear.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-6e323a41e12a4b9695c8b28038714f29-1335×2000.jpg Ami (human resources) Up until now, I’ve felt like “I’m okay with it” about various things. However, this shoot made me feel like I might have been able to do something that only I could do. I was happy. When you lose confidence in yourself, you become negative at that moment. But from now on, I want to be conscious of loving myself properly in times like these.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-403c4ed545d4c04c01e4d4a5cf72ac81-1335×2000.jpg Chisa (model) What I realized is that when you meet someone who loves you, you become more positive. I want to become that kind of person and make the people I meet naturally positive. To achieve this, I want to be more confident both externally and internally, and I want to deepen my knowledge of self-love.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-ce92424ccb73c2812b65776b6afa367f-2000×1335.jpg Ouka (travel industry) I had always wondered what it meant to be me, but through filming, I realized that my charm point was that I was “innocent.” And I gained confidence in myself. I think I’m a positive person by nature, but I want to increase my positive feelings even more.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-f17a76bb3f3a8f86cfa1d74fd60c03b3-1335×2000.jpg Shima (hospital pharmacist) If I had to put it into words, I think it would mean that my self-love has become looser. There are days when I hate myself and days when I love myself, and now I feel that there is self-love where you don’t have to love yourself. When we think of self-love, we tend to think of the mind, but this experience made me want to cherish all of myself, both my mind and my body. ■Model audition details/scenery
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-cd6e285ce269ba7de15c1145e714e2ab-381×214.png At the “ESS by Think Self-Love Audition” held from August 7th, 8 people were selected as models from a total of 400 applicants. On YouTube, the participants are showing how they are facing “self-love” and changing. “ESS by Think Self-Love Audition” video produced by Kyoko Hasegawa Part 1:
https://youtu.be/aShb08vtwTs?si=EtyOP_tRutcHWc0W Part 2:
https://youtu.be/JNOdr5LVAXo?si=sMsKvpuC5IdVLhD ■Advertisement placed at Shibuya Station on the Tokyu Denentoshi Line on November 18 From November 18th, a large advertisement featuring Ms. Hasegawa and eight other models wearing ESS by lingerie will be displayed at Big 14 at Shibuya Station on the Tokyu Denentoshi Line. We ask the question “What does it mean to love yourself?” along with the current answers provided by the models.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-8cb7242019f1789bb6837d846bfea5e3-1085×220.png *Please refrain from making inquiries to the station or station staff ■Product information ESS by’s first wireless bra that lifts your mood” “Nonwire Smooth Hold Bla” and “Smooth Line Shorts” were released on October 29th. This is a new product that was born out of producer Kyoko Hasegawa’s desire to create something that is comfortable to wear as a non-wire product, but also has functionality and design that makes your breasts look beautiful and lifts your mood.
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-6392887d98d44a82500d2990c69b0222-2000×2000.png Black
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-712a067960d04d01a22da085f1590d31-2000×2000.png Black
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-365ee4b311ec7fce9a05d5877402b9aa-2000×2000.png Deep Green
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-cf9d7585c22890a38e69596d0af397d8-2000×2000.png Deep Green “Nonwire Smooth Hold Bla” Price: 8,580 yen (tax included) Color options: 2 colors (Black, Deep Green) Size range: B70 to F70, 13 sizes “Smooth Line Shorts” Price: 2,640 yen (tax included) Color options: 2 colors (Black, Deep Green) Size range: M, L ■About “WELCOME CAMPAIGN”: For first-time buyers only, shipping charges will be free for a limited time when purchasing products on the official website. Until 18:00 on Monday, November 25, 2024 ■About “ESS by” ・Brand philosophy: The concept is “Self-Love”. Don’t be yourself for someone else We place emphasis on whether or not you feel comfortable, and propose lingerie that makes you feel loved about your body by wearing it. ・Origin of brand name: By adding “by” to the noun ending “ESS” that indicates a woman, such as actress or princess, we hope that we can portray the image of a woman who is unique to that person. ・”ESS by” official website: https://ess-by.com/ ・”ESS by” official Instagram: https://www.instagram.com/essby_official/ ■Producer Kyoko Hasegawa Profile:
https://prcdn.freetls.fastly.net/release_image/92428/18/92428-18-0e1683cd6305e47feb66e31a5654d2f9-800×1200.jpg Debuted as a model in her teens. Active as an exclusive model for the magazine “CanCam”. Debuted as an actress in 2000. In addition to appearing in numerous dramas, movies, and stage commercials, he also serves as the MC for TV programs. With his own brand “ESS by”, he is taking on the challenge of new fields as a producer.

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