[ONE FIVE Co., Ltd.] h’eres × beautiful people collaboration item released
ONE FIVE Co., Ltd. Press release: November 19, 2024 h’eres × beautiful people collaboration item released “h’eres” has launched collaboration items with the fashion brand “beautiful people”. Sales will start at the ONLINE STORE from 13:00 on December 6, 2024.
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-d11aa1e812f72cf73e86f25e72dc762f-2199×2700.jpg “h’eres”, which handles genderless fashion jewelry based on the brand concept of “a sense of edge with a hint of individuality and intelligence”, has collaborated with “beautiful people”, a fashion brand that proclaims “Everything is beautiful.” We will launch it. Three types of items incorporating elements of both brands will be on sale at h’eres ONLINE STORE from 13:00 on December 6, 2024. The theme of this collaboration is “Acquire both masculinity and femininity in order to be who you are. Then, separate them and replace them from time to time.” Although h’eres has a genderless concept, it does not simply settle for a neutral design, but instead proposes products that incorporate both classically feminine and masculine designs that can be used in a genderless manner. The brand’s DNA is “a fusion of contradictory elements” and “a uniqueness that overturns common sense” that beautiful people values, and the “masculinity” seen in the classic rider series and the “femininity” seen in small bags and accessories. The collaboration was realized because of the element of “sexuality”, which resonates with the philosophy of h’eres. There are 3 items in the lineup that are inspired by masculinity and femininity. In this collaboration, we will create the “riders kids tote bag,” “riders flap purse,” and “riders” made of sheepskin leather that has a delicate grain and luster that condenses the essence of Beautiful People’s iconic vintage rider’s jacket. Three types of items “petit wallet” will appear. The three items have something in common: a dog tag and a compact mirror. Beautiful peopleThe “masculinity” felt from classic riders is expressed as a dog tag that also serves as a personal recognition chart. As a contradictory element, a flat surface with a mirror finish is placed on the back to imitate a compact mirror, expressing “femininity”. For the parts that connect the dog tag and mirror, we used the “SPINEL” series, which is also an icon of h’eres. The removable bag charm symbolizes “love yourself” and “freely move between genders and individuality”. In addition, the logos of both brands and hand-stamped numbering, similar to the design part recognition table of dog tags, are included to create a sense of exclusivity.
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-bc3d2c0bbc583e3ad2cb8759c5a5288e-1801×2700.jpg beautiful people × h’eres SPINAL riders kids tote bag Color. BLACK Size. FREE Price. ¥187,000 (tax in)
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-3bdbb9adec42b9afeb95b8b18feeb6e9-1801×2700.jpg beautiful people × h’eres SPINAL riders flap purse Color. BLACK Size. FREE Price. ¥121,000 (tax in)
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-80b21a52559c0de0c996f343d982138f-1801×2700.jpg beautiful people × h’eres SPINAL riders petit wallet Color. BLACK Size. FREE Price. ¥66,000 (tax in) Sales start: December 6, 2024 (Friday) 13:00~ Handling location: h’eres ONLINE STORE h’eres × beautiful people collaboration visual Model:Aubrey Hill Photographer: Haruta Videographer: Takumi Hashimoto Hair&make: Yosuke Nakajima
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-f5c6595038b6e2b1bf6a8daddc1fb68b-3275×360.jpg Everything is beautiful. We design clothes that bring joy and comfort to the wearer and make you feel beautiful just the way you are. There is never just one standard of beauty. We affirm the diversity of the world and discover with our own eyes new beauty in the various elements of everyday life, sometimes contradictory or contradictory concepts. We will create a new standard that frees wearers from preconceived notions and preconceptions in fashion, such as size, gender, material, pattern, and color, and brings out the true beauty within each individual.
https://prcdn.freetls.fastly.net/release_image/152324/1/152324-1-dfd83f8e8438c7ac14bd2725ab2b328b-2953×2362.jpg The brand’s concept is “A little edge simplicity.” Each piece of jewelry maintains an authentic appearance from beginning to end, while adding an edge with a subtle scent of individuality and intelligence. We aim to create genderless accessories that change the appearance, shape, and thoughts depending on the person who wears them.

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