blueover Popular model “Everyone’s Mikey” will be sold exclusively at BENEXY

[blueover] Popular model “Everyone’s Mikey” will be sold exclusively at BENEXY ​
BATON Co., Ltd. Press release: November 20, 2024 [blueover] Popular model “Everyone’s Mikey” will be sold exclusively at BENEXY “Everyone’s Mikey”, a model whose sole can be easily repaired and replaced, will be on sale from November 22nd at the footwear select shop “BENEXY” “Everyone’s Mikey” from the domestic sneaker brand blueover is a shop specializing in footwear. “BENEXY” In On sale from November 22 Start. Until now, “Everyone’s Mikey” has been available only at Blueover’s flagship store, but it is a brand that emphasizes the production background created in collaboration with domestic shoe factories, and the importance of “naturally comfortable and long-wearing” items. We decided to sell it under “BENEXY” because people agreed with our philosophy that it is a model that can be used for a long time while being repaired. Image
URL: https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-6d08b0f9750644e60f098ea26eeeeab1f-3900×2925.jpg Benexy Tokyu Plaza Ginza store What is everyone’s Mikey “Everyone’s Mikey” is a model that was created by collecting various requests from people as we continued the brand. Among them, there are many requests from customers who love the standard model “Mikey” A pair of shoes that can be worn for a long time with a “sole exchange” function.
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-7d6cc2d77ffcb112e210098643e58340-1560×1040.jpg Everyone’s Mikey
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-1a752246dc344504d1fb4f3705c921ac-1920×1280.jpg Designed to look like a regular sole
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-a16e0e00003a49d9c8f764d138b853f0-1920×1280.jpg
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-d8466c2e01596afab14c94a134495069-1920×1280.jpg Most sneakers are made using a method called cemented manufacturing, in which the upper and sole are bonded together with adhesive, but “Everyone’s Mikey” uses a method called “Ainaka” instead of bonding the upper and sole with adhesive. A method was adopted in which plate-shaped parts are sewn together with the upper and the sole is attached there. As a result, when the sole is scraped, all you have to do is peel it off and the upper will not be damaged, making the sneaker’s sole replaceable as long as the sole is not damaged. Image
URL: https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-048233e70bc668fec6390c96a27f65c6-1920×1280.jpg The inner part and upper are sewn together
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-cbf34050f8ecfa49f0fd293655f03ee3-1920×1280.jpg Upper, inner core and sole This model was created because we wanted sneakers to have the same fun of “wearing them, getting used to them, and nurturing them” like leather shoes and boots.
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-f3cd4ad270017e940c62c206042814a5-1920×1280.jpg Common philosophy between blueover and BENEXY BENEXY is a shop that mainly sells footwear. In addition to original brands, we carry products from around the world that are carefully selected not only for their functionality but also for their production background. We don’t just sell shoes, we work closely with our customers’ feet and provide excellent comfort and fitting. “We want our special pairs to become more valuable as they become accustomed to your feet through regular use.And we want you to continue wearing them for a long time.”With this in mind, we have set up our own repair factory, where we can also provide advice on outer care and repairs. . Rather than treating shoes as consumables, we want them to be repaired and cherished and worn for a long time Since this is a common philosophy between BENEXY and blueover, we have realized the handling of “Everyone’s Mikey,” which was previously available only at flagship stores.
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-80ec5be235c275441b9b95a3da72951e-2592×1728.jpg Development at Benexi “Minna no Mikey” limited sale at 2 stores “Everyone’s Mikey” is available at BENEXY Tokyu Plaza Ginza store and BENEXY Shinjuku store From November 22nd Sales have started. Full sizes available from 22.5cm to 28.5cm. These two stores already handle blueover’s popular models “Mikey” and “Marco,” and you can also see a wide range of products. Please take this opportunity to visit
us. https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-7350fc83dcc260403ca34c2ed972eab3-3900×2925.jpg Tokyu Plaza Ginza 104-0061 Tokyu Plaza Ginza 5F, 5-2-1 Ginza, Chuo-ku, Tokyo 03-6264-5406 Business hours 11:00-21:00 *Please check the homepage of each commercial facility for the latest business dates and times. https://ec.benexy.com/brand/shops/detail?id=plaza-ginza Image
URL: https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-82ef33a0aa3adac2e29bf7b93ccffd95-2025×2700.jpg Shinjuku 〒160-0022 3-36-14 Shinjuku, Shinjuku-ku, Tokyo Kawano Annex 1-2F 03-5919-3369 Business hours 11:30-20:00 Open all year round (excluding specific days)
https://ec.benexy.com/brand/shops/detail?id=shinjuku Product information
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-3b217f0fb028767e8eacf215546888d7-1920×1280.jpg Everyone’s Mikey Taupe
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-38fb49978a3b66d57196d23c91c7fc69-1920×1280.jpg Everyone’s Mikey Camel
https://prcdn.freetls.fastly.net/release_image/88863/104/88863-104-ebd7a991f4e713c0cee85266c851dcb3-1920×1280.jpg Everyone’s Mikey Black Model name: Everyone’s Mikey Price: 27,500 yen (tax included) Material: Velor, pigskin, EVA, rubber Size: 22.5cm 23.5cm 24.5cm 25.5cm 26.5cm 27.5cm 28.5cm Color options: 3 colors (gray/camel/black) Sold at: Blue Over https://blueover.jp/