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Moderato Co., Ltd. SOEJU Expand the target area of ​​cross-border EC services

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[Moderato Co., Ltd.] [SOEJU] Expand the target area of ​​cross-border EC services ​
Moderato Co., Ltd. Press release: November 20, 2024 [SOEJU] Expand the target area of ​​cross-border EC services Sales start in Hong Kong and Taiwan from Wednesday, November 20, 2024
https://prcdn.freetls.fastly.net/release_image/15631/74/15631-74-0cf610e3f8d74dab0f36d87c93ddd92b-2876×1526.png Since the brand’s birth in September 2018, “SOÉJU” has achieved a high repeat rate and proper consumption rate (list price It is a rapidly growing brand with a sales composition ratio of 99%*1 and a product waste rate of less than 0.1%*2. Based on the qualitative and quantitative information of adult women accumulated from knowledge and sales data generated from the styling service “SOÉJU personal”, we create outfits that are the “base” of your lifestyle, regardless of your age. From formal to business to casual, we mainly offer standard items that can cover a wide range of occasions all year round with the same arrangement of clothes, and are made from high-quality and intelligent materials at honest prices. One of SOÉJU’s unique features is that instead of planning each product individually, we create a series based on core fabrics and develop new products and new colors in that series. We optimize production volume and work styles by using “Nadake” and actively promote sustainable initiatives. *1: As of September 2024. *2: As of September 2024 (waste rate less than 0.1% since the brand’s founding). Expanding the target area of
​​cross-border EC services to Hong Kong and Taiwan “SOEJU” is a brand whose origin is “to connect comfortably with society while expressing oneself.” As part of our strategy, we have developed a cross-border e-commerce service and have begun selling it in the United States on Thursday, September 19, 2024, and it has been well received. Now, we have expanded the target area of ​​our cross-border e-commerce service to include Hong Kong and Taiwan, and will begin selling a lineup of approximately 30 types. “SOEJU” makes full use of the qualitative and quantitative information on adult women that can be accumulated from cross-border e-commerce sales data, and speedily develops better products and improves services that are accepted around the world. We will evolve into a brand for adult women. In the future, we will take on the challenge of further growing the brand in the global market, with a view to expanding sales channels to Europe and other countries. Moderato aims to realize “a world where everyone can comfortably connect with society” through businesses that contribute to “expanding the options for self-expression.”
https://prcdn.freetls.fastly.net/release_image/15631/74/15631-74-ab42ebf956ae12bb2b3e981ed1c21246-800×1120.jpg Wool Soutien Collar Coat
https://prcdn.freetls.fastly.net/release_image/15631/74/15631-74-43cdf6086eff2e28242afea87f4ec27a-800×1120.jpg Bit Pattern Blouse (blouse with bit pattern scarf)
https://prcdn.freetls.fastly.net/release_image/15631/74/15631-74-264471afa47bf7bd17b5de65775e1fea-500×700.jpg Cocoon Blouse (cocoon blouse 8/4 sleeve)
https://prcdn.freetls.fastly.net/release_image/15631/74/15631-74-27b326db7ed5a8942bab0744dadb835e-500×700.jpg Soft Oxford Shirt Dress “SOÉJU” cross-border EC service overview Sales start date United States Thursday, September 19, 2024 Taiwan/Hong Kong Wednesday, November 20, 2024 URL: https://soeju-global.com Supported languages: English Traditional Chinese Simplified Chinese Payment methods: Various credit cards, Google Pay, Paypal, Wechat Pay, Alipay About D2C fashion brand “SOEJU” Based on the brand philosophy “I like the way I am.”, which is based on the idea of ​​”expressing oneself while comfortably connecting with society,” from the beginning of the brand’s launch, we have set out three “less” promises as “SOEJU”. We have received a lot of sympathy from our customers, and through our “non-selling” communication that emphasizes trying on products, we are offering online try-on services at the “SOEJU Fitting Room” in Daikanyama, Tokyo, and at department stores. By holding pop-up stores in Japan and mobile salons in local cities, we provide an “offline” place to try on products, and are achieving business growth through customer-oriented experiences. 1. Make the scene “less” Can be worn for any occasion, from formal and business to casual occasions Designed from the perspective of a professional stylist who has styled over 10,000 people. Be conscious of colors and silhouettes to mix and match. High-quality fabrics that you’ll want to use for a long time on-duty, but also for off-duty coordination. 2. Set Age to “less” Can be worn by people of any generation A classic design that can be worn regardless of age without being influenced by trends. Although it is basic, there is also a certain “uniqueness” to it. Clothes that you can continue to wear depending on how you style them, even if your values ​​and body shape change depending on your life stage. 3. Set the price to “less” Maintaining “honest prices” without sales We do not set high prices in anticipation of sales, but offer them at reasonable prices. We streamline production by narrowing down the variations while using high-quality materials. SOEJU Online Store ​ About styling service “SOEJU personal” A styling service that started in conjunction with the launch of “SOEJU” in September 2018, with its predecessor as a fashion counseling service provided by professional stylists. “SOEJU Styling” where you can try on “SOEJU” items you are considering purchasing and consult about styling, including one-on-one “consulting” (paid/face-to-face/online) by experienced professional stylists at “SOEJU Fitting Room” ” (free/face-to-face/online). Requests received from customers during counseling are also utilized in the development of SOEJU products. “SOEJU Fitting Room” store overview Store name: SOEJU Fitting Room Address: 24-1 Sarugakucho, Shibuya-ku, Tokyo 150-0033 ROOB2 2F Approximately 3 minutes walk from Daikanyama Station on the Tokyu Toyoko Line Business hours: Tuesday to Saturday 11:00 to 17:00 *On Sundays, reservation-only service is available SOEJU Fitting Room ​ [Moderato Company Profile] Company name: Moderato Inc. Representative: Representative Director Asuka Ichihara Head office location: 24-1 Sarugakucho, Shibuya-ku, Tokyo Tokyo office: VORT AOYAMAII3F, 2-1-12 Shibuya, Shibuya-ku, Tokyo Establishment date: December 2014 Capital: 89 million yen Business content: Clothing retail, personal styling services, cosmetics sales URL:
https://moderato-inc.jp

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