Abahouse International Co. press release (2024.11.20) Abahouse International Co. On the occasion of its 40th anniversary, ABBA House International has launched a new business format for ladies, “EMMA ROUGE VIF”, which appoints a 24-year-old employee as the director! The first store will open on the 5th floor of Osaka Lucuaire on November 20, 2024 ! Based on the 24-year-old director’s own reality, he approaches both online and offline women who like femininity and want to make a good impression. ABBAHOUSE INTERNATIONAL Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO Yuichiro Mizukami) has announced that it will launch a new women’s business format, “EMMA ROUGE VIF,” starting in the fall/winter season of 2024, which marks the 40th anniversary since its establishment. start. We will open our first store on the 5th floor of Osaka Lucuaire on November 20, 2024. To launch the same type of business, we appointed the youngest employee in the company, a 24-year-old employee, as a director. Based on the director’s own reality, we aim to be a salon-style shop that appeals to both men and women, and targets women who like femininity and want to make a good impression, fulfilling their fashion concerns such as short stature and their desire to look classy.
https://prcdn.freetls.fastly.net/release_image/15665/61/15665-61-091b7e18efc273182c3bfe58995f3f20-843×437.jpg “EMMA ROUGE VIF” I always want to make a good impression. Being able to enjoy fashion regardless of your body type. My clothes are feminine and make me feel good, and I get compliments on them. ▼Instagram https://www.instagram.com/emma_rougevif_official/ ▼Official
online store https://abahouse.jp/ladies/rougevif/?sub_brand_cd=3104&chk_search_key=1
https://prcdn.freetls.fastly.net/release_image/15665/61/15665-61-ad081347463155390d6c1d8edf85f2db-1252×673.png The theme is “Feminine mood,” and we aim to appeal to feminine girls by utilizing the reality created by the director’s own experience and sensibilities, such as a fit-and-flare design, showing just the right amount of skin, and soft textures. We will propose a style that will make a good impression. Focusing on dresses, skirts, and set-ups, we aim to create a business that is highly empathetic, with a balance of designs and size variations that fit petite women who tend to be concerned about size when choosing clothes. ■Director profile
https://prcdn.freetls.fastly.net/release_image/15665/61/15665-61-18a050f5f277969fa4bbb54d18251310-622×606.png EMMA ROUGE VIF/EMMA ROUGE VIF director Miki Horibe Born in 2000, 153cm, from Hyogo Prefecture After graduating from university, he joined Abba House International as a new graduate. After working as an in-store salesperson at Rouge vif lacle, he worked at the Digital Communication Headquarters and was appointed director of EMMA ROUGE VIF in 2024. ▼instagram https://www.instagram.com/___153cm____ ■Shop information
https://prcdn.freetls.fastly.net/release_image/15665/61/15665-61-8c3ee904c7be9c9c13f7e05c2e9bb2ad-1187×593.png EMMA ROUGE VIF LUCUA1100 5F, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 Business hours: 10:30~20:30 ■ ABBAHOUSE INTERNATIONAL COMPANY OVERVIEW Trade name: ABBAHOUSE INTERNATIONAL CO., LTD. Representative: Representative Director Yuichiro Mizukami Location: 1-26-20-1F Higashi, Shibuya-ku, Tokyo 150-8514 Established: February 1986 (40th term from March 2024 as fiscal year end) Business content: Planning, manufacturing, wholesale and retail of men’s and women’s wear and fashion accessories Capital: 49 million yen URL: https://abahouse.co.jp/

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