[Gunze Co., Ltd.] BODY WILD and BRANDALISED (TM) are releasing boxer shorts printed with Banksy’s graffiti in their first collaboration.The limited edition secret design will be available at the Tsutaya Bookstore POPUP event!
Gunze Co., Ltd. Press release: November 21, 2024 BODY WILD and BRANDALISED (TM) are releasing boxer shorts printed with Banksy’s graffiti in their first collaboration.The limited edition secret design will be available at the Tsutaya Bookstore POPUP event! In February 2024, Gunze Co., Ltd.
(Headquarters: Kita-ku, Osaka, President: Toshiyasu Saguchi, hereinafter referred to as Gunze) announced the launch of the underwear brand “BODY WILD,” which underwent its first brand renewal since its debut, and a world-famous artist. , we will be releasing collaboration items with Banksy’s graffiti shop “BRANDALISED(TM)” from December. In addition, a POPUP event where you can get your hands on this collaboration item as soon as possible will be held at two stores: Daikanyama Tsutaya Bookstore and Umeda Tsutaya Bookstore. In addition to pre-sale, we will also release a secret design limited to the event.
https://prcdn.freetls.fastly.net/release_image/23550/650/23550-650-3d90fd363bffe48b2ea1ee0b606d1aef-3900×2758.jpg ■“BODY WILD” continues to take on “innovative” challenges BODY WILD is a pioneer in popularizing boxer shorts in Japan, based on the concept of “cool and yet extremely comfortable.” For 26 years, we have led the underwear market with innovative products. In February 2024, in the first brand renewal since its debut, the concept was updated to “returning the body to nature” in response to changes in the times and trends. By choosing BODY WILD products, we aim to help you be as natural as you are and be positive in your own way.We have expanded our lineup to accommodate various life scenes and continue to take on new challenges. Masu. ■New charm of “technique” x “art” BODY WILD has achieved a comfortable wearing experience through “techniques” that have been pursued over many years. In order to allow more customers to experience the comfort of this product, we have started a
collaboration project that uses boxer shorts as a canvas to add a variety of values, taking the opportunity of the brand renewal. This season’s work combines Banksy’s graffiti, which is attracting the most attention in the world, with BODY WILD’s innovative “techniques”, with a style that defies preconceived notions. We offer a new experience that combines comfort and design. ■Lineup of standard Christmas gift items We have a lineup of boxer shorts and socks, which are popular Christmas gifts for men. The boxer shorts are equipped with “CUT OFF(R)”, one of BODY WILD’s iconic technologies. There are a total of five types of Banksy art drawn on carefully selected items. This Christmas, why not give your loved ones a limited collaboration item from BODY WILD and BRANDALISED(TM) that will make you feel good in terms of comfort and design?
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https://prcdn.freetls.fastly.net/release_image/23550/650/23550-650-b25782d777d69ff457c929306b4cb296-2481×1755.jpg Price Boxer shorts: 1,760 yen (tax included) Socks: 880 yen (tax included) ■First POPUP held at Tsutaya Bookstore! Limited quantity secret design also announced A POPUP event will be held at Tsutaya Bookstore, a place where you can experience diverse cultures and values as a place to choose your lifestyle, where you can get your hands on collaborative items as soon as possible. Also, during the event, a limited number of boxer shorts with a secret design that can only be purchased at the event will be on sale. Banksy graffiti, which is different from the 5 patterns sold nationwide, is drawn on the boxer shorts. Please come to the store and discover which patterns are featured. *The number of boxer shorts available only at Tsutaya Bookstore is limited. It will end as soon as it runs out. *Only some BRANDALISED(TM) collaboration products are available at Tsutaya Shoten. [Event Overview] BODY WILD begins to express freedom. The reason why BODY WILD has been loved for 26 years is because it is “cool” and “comfortable to wear.” BODY WILD’s iconic technology realizes its comfort. We will exhibit and sell products where you can experience “3D MADE” and “CUT OFF(R)”. [Bonus] Customers who purchase BRANDALISED(TM) collaboration boxer shorts will receive an event-limited sticker gift *The number is limited. It will end as soon as it runs out. [Event information] Date: November 22, 2024 (Friday) to December 5, 2024 (Thursday) Store: Daikanyama Tsutaya Bookstore Building 1 1st floor 17-5 Sarugakucho, Shibuya-ku, Tokyo Umeda Tsutaya Bookstore LUCUA IRE 9F, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka Prefecture 【BRANDALISED(TM)】 A graffiti art project by British company Full Color Black. Developing items and brand collaborations using graffiti photos of masked artist Banksy. 【BODY WILD】 Brand site: https://www.gunze.jp/bodywild/ Release date: On sale from November 29, 2024 Sales destinations: National mass merchandisers, retail stores, GUNZE STORE (Gunze official mail order), Gunze directly managed stores, etc.

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