[Moderato Co., Ltd.] [SOEJU] Celebrating the 1st anniversary of “SOEJU Fitting Room”, a Soju item collection box has been installed
Moderato Co., Ltd. Press release: January 23, 2025 [SOEJU] Celebrating the 1st anniversary of “SOEJU Fitting Room”, a Soju item collection box has been installed “SOEJU CYCLO CULTIVATION” permanently deployed “SOEJU” is pleased to announce that “SOEJU Fitting Room” in Daikanyama has celebrated its 1st anniversary. Approximately 8,000* customers have visited our store in the year since we opened. We would like to express our deepest gratitude to all our customers for their continued patronage. “SOEJU Fitting Room” is a space created for the purpose of allowing customers to casually enjoy trying on clothes. From the beginning of the brand’s
establishment, we have cherished the idea of providing a “try-on experience that is not intended to be a purchase,” and have proposed new discoveries and styles through trying on products. In January 2024, we expanded the space that can be used without a reservation so that more customers can enjoy this special experience. At the same time, we changed the name from “SOEJU Daikanyama Salon” (reservation required) to “SOEJU Fitting Room” to provide services in a more open and accessible format. We will continue to aim to make trying on clothes a more free and enjoyable time for many customers. Please experience the “SOEJU Fitting Room” as a new way to choose clothes. *Total number of visitors to the SOEJU Fitting Room (Daikanyama) free area. Does not include reservation visits or event attendance. Image
URL: https://prcdn.freetls.fastly.net/release_image/15631/77/15631-77-2dd46d9d71f8e930e069c4f80c73519c-3000×2001.jpg “SOEJU CYCLO CULTIVATION” permanently deployed “SOEJU” collaborates with “SOEJU CYCLO”, an initiative that returns the value obtained through fashion to society, and collects “SOEJU” products that have no longer served their purpose due to changes in lifestyle, body shape, or preferences. We have been developing the cycle project “SOEJU CYCLO CULTIVATION” for a limited time at POP UP STORE and other events, but this time “SOEJU Fitting Room” 1 On the occasion of the anniversary, we will permanently deploy “SOEJU CYCLO CULTIVATION” and set up a collection box in the “SOEJU Fitting Room”. The collected “SOEJU” products will be sold at “SOEJU CYCLO” and recycled.
https://prcdn.freetls.fastly.net/release_image/15631/77/15631-77-7f7aadec1d9549c571f66d1a148eaccf-1800×2700.jpg Items to be collected Soju products (excluding fashion accessories such as accessories and bags) *Please wash items marked as “hand washable” before bringing them in. Collection method Please wrap it in non-woven cloth and place it in the collection box. You may use the bag you brought with you. Notes ・Collected items are limited to Soju products. ・Products from other companies are not subject to
collection. ・There is no limit on the number of points. ・Collected items cannot be returned. note that. [What is SOEJU CYCLO CULTIVATION] SOEJU CYCLO CULTIVATION is a part of “SOEJU CYCLO”, an initiative to give back to society the value obtained through fashion. This is an upcycle project. As a brand aiming for sustainable fashion, Soju continues to sell standard items and has a sales format that does not involve sales. For items that cannot be continued on sale, we sell them at special prices for a limited time to address the issues of “avoiding waste” and “finding appropriate prices.” The next action is to collect Soju items. We would like to collect items that no longer serve you due to changes in your lifestyle, body shape, or tastes. The collected items will be sold at the SOEJU CYCLO store and recycled. We hope that the thoughts of the customers who purchase Soju items, the creators of the materials and products, and those of us who plan and sell them will be connected to the society that lies ahead. We hope that this will be a step towards further evolving this initiative, which is named after the word “CYCLO”. We look forward to your participation. About the styling service “SOEJU personal” A styling service that started in conjunction with the launch of “SOEJU” in September 2018, with its predecessor as a fashion counseling service provided by professional stylists. “SOEJU Styling” where you can try on “SOEJU” items you are considering purchasing and consult about styling, including one-on-one “consulting”
(paid/face-to-face/online) by experienced professional stylists at “SOEJU Fitting Room” ” (free/face-to-face/online). Requests received from customers during counseling are also utilized in the development of SOEJU products. “SOEJU Fitting Room” store overview Store name: SOEJU Fitting Room Address: 24-1 Sarugakucho, Shibuya-ku, Tokyo 150-0033 ROOB2 2F Approximately 3 minutes walk from Daikanyama Station on the Tokyu Toyoko Line Business hours: Tuesday to Saturday 11:00 to 17:00 *On Sundays, reservation-only service is available SOEJU Fitting Room About D2C fashion brand “SOEJU” Based on the brand philosophy “I like the way I am.”, which is based on the idea of ”expressing oneself while comfortably connecting with society,” from the beginning of the brand’s launch, we have set out three “less” promises as “SOEJU”. We have received a lot of sympathy from our customers.In addition, through “non-selling” communication that emphasizes trying on products, in addition to “online” home try-on services, we have also opened “SOEJU Fitting” in Daikanyama, Tokyo. We provide “offline” opportunities to try on products by holding “Offline Room”, pop-up stores at department stores, and mobile salons in local cities, and are achieving business growth through
customer-oriented experiences. 1. Make the scene “less” Can be worn for any occasion, from formal and business to casual occasions Designed from the perspective of a professional stylist who has styled over 10,000 people. Be conscious of colors and silhouettes to mix and match. High-quality fabrics that you’ll want to use for a long time on-duty, but also for off-duty coordination. 2. Set Age to “less” Can be worn by people of any generation A classic design that can be worn regardless of age without being influenced by trends. Although it is basic, there is also a certain “uniqueness” to it. Clothes that you can continue to wear depending on how you style them, even if your values and body shape change depending on your life stage. 3. Make the price “less” Maintaining “honest prices” without sales We do not set high prices in anticipation of sales, but offer them at reasonable prices. We streamline production by narrowing down the variations while using high-quality materials. SOEJU Online
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