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» Wacoal Co., Ltd. “AMPHI” “COLOR YOUR DAYS” campaign supports women through the power of underwear and color. A campaign visual featuring Hiroe Igeta with the theme of “flowers” has been released!

Wacoal Co., Ltd. “AMPHI” “COLOR YOUR DAYS” campaign supports women through the power of underwear and color. A campaign visual featuring Hiroe Igeta with the theme of “flowers” has been released!

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[Wacoal Co., Ltd.] “AMPHI” “COLOR YOUR DAYS” campaign supports women through the power of underwear and color. A campaign visual featuring Hiroe Igeta with the theme of “flowers” has been released! ​
Wacoal Co., Ltd. Press release: January 23, 2025 “AMPHI” “COLOR YOUR DAYS” campaign supports women through the power of underwear and color. A campaign visual featuring Hiroe Igeta with the theme of “flowers” has been released!
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-f14175ea51cb8901560e0e7954747965-846×718.jpg Left: “AMPHI” [BRAGENIC] Smoothing type Product number: BMI245 Color: TU Right: “AMPHI” [BRAGENIC] Side-high slender type Product number: BMI353 Color: CR AMPHI, an innerwear brand developed by Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President and CEO: Keisuke Kawanishi), has the key message of “COLOR YOUR DAYS” and emphasizes the power of underwear and color. The “COLOR YOUR DAYS” campaign to support women through women will be held from Friday, January 24, 2025. Hiroe Igeta, the muse of “AMPHI”, will be appointed to develop a campaign visual with the theme of “flowers”, which brighten the mood through their shapes and colors. The campaign features two products from AMPHI’s wireless bra [BRAGENIC], which has sold over 4.5 million pieces (*), with the message “COLOR YOUR DAYS”. In the first campaign, we will collaborate with NAILS INC, a leading British fashion nail brand that boasts a color collection of over 100 colors, and will release colors with a positive message that is close to women. In the second installment, a bra with the theme of mimosa, a symbolic flower, will be released from February 7th (Friday) as an item inspired by “International Women’s Day” on March 8th. A portion of the sales of [BRAGENIC], including campaign items, will be donated to JOICFP, an international cooperation NGO, and will be used for efforts to empower the young generation in Japan. (*) [BRAGENIC] Cumulative sales number from February 2016 to December 2024 “COLOR YOUR DAYS” campaign site: https://www.amphi.jp/special/coloryourdays/ [What is “COLOR YOUR DAYS” campaign] A campaign to support women through the power of underwear and color As the term “color therapy” suggests, colors are said to have the effect of balancing the mind and body and soothing the mind. In addition, color has a great power in fashion, and not only does it help complete an outfit, but it also plays a role in expressing one’s individuality and enhancing the mood of the day. In addition, the underwear that you always wear has a deep relationship with your mood, and in a Wacoal survey (*), 92% of women answered that “underwear makes me feel better.” The purpose of this campaign is to support women through color and underwear, which have the power to influence people’s psychology and emotions. Our key message is “COLOR YOUR DAYS,” and we encourage you to decorate yourself with underwear of your own color, improve your mood, and live your life in your own way. *Wacoal questionnaire survey Survey period: March 1st – March 31st, 2020 Survey target: 5,328 WACOAL MEMBERS Survey method: Questionnaire survey on Wacoal website [Campaign details] “NAILS INC” collaboration color released A collaboration between “AMPHI”, which proposes enjoying fashion from the inner layer, and “NAILS INC”, a fashion nail brand that values ​​the enjoyment of fashion and develops color collections created from the latest trends, has been realized. We will be releasing a collaboration color that combines nail colors from NAILS INC with AMPHI’s signature wireless bra [BRAGENIC] and carries a positive message for women. ■Collaboration color
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-f5d88850f223711f69ce31849db320ad-842×595.jpg ●BU color: SOUL SURFING Blue brings harmony to your heart with its clean color ●TU color: JUST AVOCA-DO-IT Emerald green gives you a positive feeling with its refreshing color ●WI color: FLEX MY COMPLEX Juicy Plum brings out your inner beauty ●PI color: BE FEARLESS, SWITCH OFF A supple and gentle ivory pink ■ Receive an “original
collaboration sticker” Customers who purchase a “NAILS INC”
collaboration product (bra) during the campaign period will receive an “original collaboration sticker” with the meaning of the collaboration color. This sticker, which has words written to encourage women to gently push their backs, is easy to carry in your wallet or smartphone case. We hope that when you want to feel positive, you will suddenly look at the sticker and feel a little better. (※) *It will end as soon as it runs out. *Color cannot be selected. We will give you a sticker in the color of the bra you purchased. <Positive message sticker>
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-1c01a57071de6488daa71330b94a2fb6-842×595.jpg ■Product overview [BRAGENIC] Smoothing type Product number: BMI245 Price: 3,690 yen (tax included) Size: (B・C・D・E・F) 65・70・75 Color: BU・PI・TU・WI Release date: Friday, January 24, 2025 *Sizes vary depending on color.
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-d1e125af1aaf11b060b163771017168a-1500×1800.jpg BU (Blue)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-3e9cdc89f748cb52027e85b140203041-1500×1800.jpg PI (pink)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-af2b7ec6dc97a442a8f9b6eec3c35589-1500×1800.jpg TU(Turquoise)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-935799e3d66f46f1745dc1ec1c5c1380-1500×1800.jpg WI (wine) ■Product features [BRAGENIC]’s smoothing type creates cleavage like a wire bra even though it is wireless. [BRAGENIC] has a double-up structure with thickness at the top and bottom of the cup, increasing the volume of the bust while also preventing the cup from floating. The smoothing type has a high armpit design and a wide back, which brings the protruding armpit flesh and sides closer to the bust for a neat look. The tapeless back, which does not use tape on the upper side, reduces the unevenness of the armpits and smooths out the back. New colors with a flower theme, including mimosa, released in conjunction with International Women’s Day March 8th is International Women’s Day, established by the United Nations. To coincide with this day, we will be releasing new colors with a “flower” theme, including the symbolic flower mimosa. Mimosa is also called the “flower of happiness” that heralds the arrival of spring. The mimosa-themed [BRAGENIC] incorporates the idea of ​​“supporting women through underwear” and the message “May happiness come to those who wear it.” ■Product overview [BRAGENIC] Side height and slender type Product number: BMI353 Price: 3,990 yen (tax included) Size: (A) 70, 75 (B, C, D, E, F) 65, 70, 75 (G) 65, 70 Color: BL, CR, SP, SX Release date: Friday, February 7, 2025 *Sizes vary depending on color. *A cup is available at Wacoal Web Store and some Lange Noel stores. Image
URL: https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-fc02ad26677819ec3bb13f2a82bee3bf-1500×1800.jpg BL (black)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-18ae839e72c2ec4a98b42983bb2697d7-1500×1800.jpg CR (Cream)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-bfcb1a2e65b647a187614d5aafe75fa4-1500×1800.jpg SP (pink)
https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-313497d4bf794360c0f46e3dd173f58b-1500×1800.jpg SX(Saxophone) ■Product features BRAGENIC’s slender-looking type with high armpits that creates cleavage like a wire bra, even though it’s wireless. The slender-looking type with high armpits has a high armpit design and long bones to firmly support your bust from the armpits, and the non-stretching armpit seat gives you a slimmer silhouette. Furthermore, the power net on the side of the cup lifts up your bust, making the cup fit your bust. The seat and back with built-in cups are made of sweat-absorbing and quick-drying material, making them dry and comfortable to wear. [BRAGENIC] Donate a portion of sales to JOICFP Public Interest Incorporated Foundation If you purchase a [BRAGENIC] product during the campaign period, a portion of the sales will be donated to JOICFP, a public interest incorporated foundation. JOICFP is an international cooperation NGO born in Japan that works towards a world where all people can choose their own way of life. By donating to JOICFP, we will connect it to efforts to empower the young generation in Japan. JOICFP public interest incorporated foundation site: https://www.joicfp.or.jp/jpn/ Muse Hiroe Igeta has been appointed for the campaign visual with the theme of “flowers.” An interview with Hiroe Igeta is posted on the official website. We chose “flowers” as the visual theme, as they use a variety of colors to energize and soothe the viewer, and express women who are enjoying life in their own way. AMPHI’s muse, Hiroe Igeta, is featured in the campaign visual with the theme of “flowers.” A special interview with Ms. Igeta will be posted on the “AMPHI” official website, delivering a message to all women about the importance of living in their own way. [Comment from Hiroe Igeta] ●The theme of this “AMPHI” campaign is “We want to encourage and support women through the color of their underwear.” What do you think about this theme, Mr. Igeta? Underwear is the closest thing to you, and you can project your own preferences without worrying about those around you, so I think it has the power to energize and support women. ●Please tell us any stories in which your mood changed or you became more positive because of the color of your underwear. Personally, I get excited when I can find underwear in my favorite color, and I get excited when I wear it. On days when I want to feel better again, I find myself subconsciously choosing my favorite underwear. ●What do you think about coordinating underwear with nail color? I thought the casual link was cute! I thought that doing something to improve my own mood, not for anyone else, would give me time to take care of myself and lead to positive feelings. ●What do you think of the [BRAGENIC] you wore in the visual shoot? Also, which color does Mr. Igeta want? It has a comfortable hold, but since it’s wire-free, it doesn’t tighten and it perfectly contours the bust silhouette, which is reassuring. The blue color is my favorite as it’s a color you don’t often see in underwear. ●The mimosa, which is also the design motif for the CR color of [BRAGENIC], is the symbol of “International Women’s Day” on March 8th. In Italy, it is also called Mimosa Day, and there is a custom of giving this flower to express gratitude. Do you have any plans to give any presents to yourself or your friends? I love finding cute vases, so I would like to give a flower set with a vase to a friend who always takes care of me! I also want to buy flowers for my front door. ■Profile of Hiroe Igeta Image
URL: https://prcdn.freetls.fastly.net/release_image/9664/663/9664-663-ee02e38d873af9ef6077d8151af1dd00-1108×1478.jpg Hiroe Igeta Actress/model Born February 3, 1997 in Fukuoka Prefecture. He is attracting attention for his appearance in “Kamen Rider Zero-One” from 2019 to 2020. 2021 Nippon Television “Oshare Clip” MC. In 2024, he will appear in dramas such as NHK’s “VR Uncle’s First Love”, “Shrink – Psychiatrist Yowai”, and TV Asahi’s “Densetsu no Tosho”. In October, he played the lead role in the Cool TV Tokyo drama NEXT “My Town Chiba-kun.” Shueisha “MORE” exclusive model. 2nd photo book “Tsuka no Ma” will be released by Shogakukan on February 3, 2025. [About “NAILS INC”] NAILS INC is a fashion nail brand from London. It delivers even, vivid color with just one coat, dries super fast in just 5 minutes, and offers a color collection of over 100 colors based on fashion trends. [About “AMPHI”] Starting from the fall/winter season of 2024, the brand will reinterpret its brand concept of “a place where you can encounter new and cute things” to suit the current times, capturing fashion trends and enjoying fashion from the inside out. This season, we have chosen Hiroe Igeta, who is active in multiple fields as an actor, model, and talent, and who is attracting attention as a fashion icon, as our muse to express an on-trend worldview. “AMPHI” official website: https://www.amphi.jp/ “AMPHI” official Instagram: https://www.instagram.com/amphi_official/

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