[Adastria Co., Ltd.] From the product production project “make stuff” by “niko and…” staff, a new line “be with M” created by the popular staff misayo has been born! Pre-orders start from January 24th (Friday)
Adastria Co., Ltd. Press release: January 24, 2025 From the product production project “make stuff” by “niko and…” staff, a new line “be with M” created by popular staff member misayo has been born! Advance reservations start from January 24th (Friday) A limited edition special model featuring features from the prestigious tennis manufacturer “Prince” is also available
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-c4d767940dc40a56af4eeeda55d2ec2e-600×600.jpg The style developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company” The editorial brand “niko and…” is a new line created by popular staff misayo, “be with”, which is part of the project “Make Stuff,” in which the staff members plan products. Pre-orders for “M (Be with M)” will start on the official web store and ST from Friday, January 24, 2025, and from the official web store and ST from Friday, February 7, 2025. The book will be on sale at some physical stores. This first collection will also include a special model sold exclusively at “be with M” featuring the key features of the prestigious tennis manufacturer “Prince.” “Make Stuff” is a product planning project by the popular staff of “niko and…” that started in spring/summer 2022. The staff who planned the project will be sharing behind-the-scenes information about the project and products through live streaming on SNS and the official web store and STAFF BOARD in ST, where more than 4,000 staff nationwide share their daily lifestyles. We have been transmitting our charm. Some of the planned products are sold out immediately. Misayo, who has been appointed as the director of the new line, is a very popular staff member at the AEON Mall Miyazaki store of “Niko and…” who has been participating in “make stuff” since its first year. The mature, casual styling suggestions and relatable characters have been a hit, and the total number of followers on social media exceeds 300,000, gaining a large following among people of the same generation. The name “be with M” includes the meaning of “sitting close” and reflects Misayo’s desire to plan items that are sensitive to the concerns and feelings of the customers who pick up the products. Centering on adult casual clothing, which is one of misayo’s strengths, we have planned seven types that add the essence of misayo, such as military designs and switching materials to jumper skirts, vests, and wide pants. In addition, we also have a lineup of 4 special models, such as bags and blousons, that are exclusively sold under “be with M” and feature key features from the prestigious tennis manufacturer “Prince.” ■Pre-order/Release Overview Pre-sale date Friday, January 24, 2025 *Reservations for Prince’s custom-made items have been delayed. For detailed pre-order sales dates, please check niko and… official Instagram.
https://www.instagram.com/nikoand_official/ Deployment channel Official web store and ST Pre-order product list
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002001549&stock=0 Release date Friday, February 7, 2025 Deployment channel “Niko and…” Some stores, official web store and ST (and Esty) *Please check the product page for store details List of released products (Released on
February 7th) https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002001549&stock=0 Special site (Released on February 22nd)
https://www.dot-st.com/nikoand/concept/?dispNo=013001590 ■misayo profile
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-20b20f55c635b5a43a117709e65f039b-1500×1800.jpg Aeon Mall Miyazaki store staff The company’s mature and casual styling suggestions and relatable characters have been well-received, and the company has over 300,000 followers on social media. It is gaining popularity among people of the same generation. <STAFF BOARD> https://www.dot-st.com/cp/sb-staff-detail/?user_id=14693
https://www.instagram.com/n.misayo/ ■Product details (partial excerpt)
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-a2785be85cbecc3d7cfbedc0d563b44b-1800×2700.jpg Product name: STF/Mi Hagi Waipan Price: 7,000 yen (tax included) Color options: Black / Beige / Khaki Size: M/L Product name: STF/Mi Furidoki PO Price: 6,600 yen (tax included) Color options: Gray / Black Size: FREE
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-24f22d5c6db0e9a4f4ba38bf6ff36f57-1800×2700.jpg Product name: STF/Mi Multi T Price: 5,000 yen (tax included) Color options: White / Kuroshiro border / Yellow border Size: FREE Product name: STF/Mi Milikoresus OP Price: 8,500 yen (tax included) Color options: camel / khaki / indigo Size: M/L
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-998afcbd96bc3f8cde3b6b0e8c3e186a-1808×2700.jpg Product name: STF/Mi Hagitte Denibest Price: 8,000 yen (tax included) Color options: Black / Blue Size: FREE Product name: STF/Mi
Kiremiepuri SK Price: 7,500 yen (tax included) Color options: Black / Ivory / Blue Size: M/L ■About Prince
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-eb8486034310c8a76144085bfd8a05ac-2000×718.jpg “PRINCE” is a prestigious tennis manufacturer founded in New Jersey, USA in 1970. In 1976, we introduced the Prince Classic, a racket with a large face area, which sparked a global large-sized racket boom. Large rackets made it possible for ordinary players to enjoy tennis, and in the 1980s, when Japan experienced a tennis boom, the Graphite series became a popular racket. It is known as a brand used by top players around the world, including Martina Navratilova and Maria Sharapova, and in recent years, David Ferrer and John Isner. This brand has supported many tennis players, from top players who have won Grand Slams to tennis enthusiasts, by developing rackets that use groundbreaking technology. In our home country of America, we are expanding our business from the sports field to the lifestyle field. ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-bb873f2cebf8f5ae43c8f353caf0d226-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a humorous feel to them, allowing you to encounter unexpected surprises and discoveries that will eventually fit into your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of December 2024, including web stores). http://www.dot-st.com/nikoand/
https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2463/1304-2463-2b99ea09c03c9248d564c122d74429bb-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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