[Fred LVMH Watch & Jewelry Japan Co., Ltd.] Welcome to FRED RIVIERA PLAZA
Fred LVMH Watch Jewelry Japan Co., Ltd. Press release: January 24, 2025 Welcome to FRED RIVIERA PLAZA Bringing the air of the French Riviera to Tokyo
https://prcdn.freetls.fastly.net/release_image/48140/52/48140-52-e97ea4f17ceeaac06783d8e6986e5b81-1609×905.jpg Fred opens a pop-up shop in Ginza Mitsukoshi. By disseminating the art de vivre (art of living) of the French Riviera, it is more than just a temporary store, and invites visitors to distant horizons. Maison Fred will open a limited-time boutique on January 29th (Wednesday) at The Stage, 1st floor, Ginza Mitsukoshi Main Building. Maison’s new pop-up shop concept “FRED Riviera Plaza” This will be the third time it has been unveiled in Japan, following Shinjuku Isetan and Hankyu Umeda in 2024. Centered around the typical setting of the French Riviera, a village square in the south of France, visitors are immediately transported into the sun-filled world of jewellers. The gentle scent of flowers and the essence of the Mediterranean beckons you to a relaxing escape in this unique destination. In this sunny atmosphere, the jeweler’s name shines in pink gold letters under a blue and pink sky. FRED Riviera surrounded by refined pine trees and mimosas The Plaza features a bright stone façade pierced by pink gold arches, the signature of the Maison and a hallmark of the Côte d’Azur. Passing through the arcade, a trompe l’oeil tree-lined street leads to a cheerful and lively square, where the blue-and-white mosaic floor stands out against the transparent blue-green of the boutique, reminiscent of the hot Mediterranean summer. Reminds me of. Surrounded by the warmth of the Maison, FRED Riviera Plaza evokes the heartbeat of an authentic village in the south of France, with its flower-arched kiosks. Right next to it is a terrace with a small round table and woven rattan chairs. The heart of the southern village is the perfect place to meet up, peruse the daily FRED Gazette, or jot down the highlights of your vacation on a postcard as if you were on the other side of the world. It’s the perfect place to do it. Finally, the benches dotted around the area serve as selfie spots to capture memories of a relaxing moment under the shade of the trees. Through fun moments that transcend time and space, you will be able to fully experience the spirit of Fred, who embodies Live the Joy. Visitors to FRED Riviera Plaza can view the Sunshine Jeweler’s iconic collection, infused with the style and historical tradition that has enriched it for nearly 90 years. The Maison’s casually chic jewelry expresses the jeweler’s creative boldness, freedom of thought, and sense of change. Fred’s jewelry, created using expert know-how and cutting-edge technology, shines in this place that embodies a rich lifestyle. The pop-up will feature Riviera collections including the brand’s signature collections Force 10, Chance Infini and Pretty Woman, as well as precious jewelry variations and Pain de Sucle. During the period, we will also have a pre-release product of a large model of the Force 10 bracelet with sparkling rubies in yellow gold. The sunny jeweler invites you to this pop-up shop with a unique atmosphere on the French Riviera as an ode to the laid-back lifestyle of the Mediterranean. Dive into summer under Fred’s sun, discovering the iconic collection and discovering the simple, timeless charm of the Maison’s beloved Riviera estate.
https://prcdn.freetls.fastly.net/release_image/48140/52/48140-52-7f6b40d592985e32a23021e85b092ebc-1000×1000.png ・Force 10 bracelet large model – Buckle Material: 18K yellow gold, ruby Price including tax: ¥1,617,000 – Line bracelet Material: 18K yellow gold, ruby Price including tax: ¥2,926,000 *Buckle and line bracelet sold separately [FRED Riviera Plaza Pop-up Shop] Ginza Mitsukoshi Main Building 1st Floor The Stage Wednesday, January 29, 2025 – Tuesday, February 4, 2025 Business hours: 10am to 8pm 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212 Pop-up shop “FRED Riviera Plaza” Brand name: English: FRED Japanese: Fred Reader inquiries: Fred▲Customer Service TEL.03-5635-7040 # # # French modern jewelry brand FRED was founded in 1936 by Fred Samuel. Became part of the LVMH group in 1995, the brand has expanded around the world and now has boutiques in countries as wide-ranging as Japan, mainland China, South Korea, the United Arab Emirates, and Singapore. For more
informationhttp://www.fred.com

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