[Adastria Co., Ltd.] “tiny tiny” will release all 7 collaboration items with “Narumiya Characters”, which is attracting attention as a Heisei revival, at Lumine Est Shinjuku store from February 1st (Saturday)
Adastria Co., Ltd. Press release: January 27, 2025 “tiny tiny” will release all 7 types of collaboration items with “Narumiya Characters”, which is attracting attention as a Heisei revival, at Lumine Est Shinjuku store from February 1st (Saturday). We are also holding a novelty campaign where you can get a limited mini can badge!
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-e82aa3d3ace956281a54c5c60074cee1-1080×1080.jpg The style developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company” “tiny” is a feminine-style fashion goods brand from the editorial brand “niko and…” “tiny” will release all 7 types of collaboration items with “Narumiya Characters”, which led the Heisei junior boom and is attracting attention as a Heisei revival, as “tiny tiny” from Saturday, February 1, 2025. It will be sold at Lumine Est Shinjuku store. Also, from the same day, a novelty campaign will be held in which customers who purchase 3,850 yen or more including tax at the “tiny tiny” Lumine Est Shinjuku store will receive a limited edition mini can badge. “tiny tiny” is based on the concept of “A stylist is good at being herself. -Feminine convenience stand-.” In addition to bags, pouches, and accessories that incorporate trendy elements, they also offer a rich line of clothing and miscellaneous goods, including gadget items such as smartphone shoulders. It’s up. Narumiya Characters are popular characters from the junior apparel brands “Angel Blue,” “Mezzo Piano Junior,” “Ponponette Junior,” and “Daisy Lovers,” which were all the rage in the 2000s, and are currently attracting a lot of attention as a Heisei revival. “tiny tiny” and Narumiya will be featured in the collaboration project between Lumine Est Shinjuku and Narumiya Characters starting from Saturday, February 1, 2025, “Nutro with Narumiya Characters ~Our Heisei is updated and making a comeback!?~” A collaboration between characters has been realized. Collaboration items include Heisei retro Narumiya characters such as “Angel Blue,” “Mezzo Piano Junior,” “Ponponette Junior,” and “Daisy Lovers” appearing on popular gadget items and bag charms from “tiny tiny,” creating a nostalgic and new collection. Ta. Additionally, to commemorate the collaboration, we will be holding a novelty campaign where you can get limited edition badges. ■Release overview Release date and time Saturday, February 1, 2025 Deployment channel “tiny tiny” Lumine Est Shinjuku store ■Product details (partial excerpt)
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-c0c328b57a638c28b38572c593735f90-1080×1080.jpg Product name: Collaboration daypack Price: 5,990 yen (tax included) Color options: Black x Lavender / Pink x Gray Product name:
Collaboration PC case Price: 3,990 yen (tax included) Color options: pink / blue
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-904f85dc922081c1b352be87cc9f31f8-1080×1080.jpg Product name: Collaboration can badge (set of 2 types) Price: 690 yen (tax included) Color options: pink / blue Product name: Collaboration ribbon charm Price: 1,980 yen (tax included) Color options: Mezzo Piano / Angel Blue / Pomponette Product name: Collaboration mobile phone grip Price: 1,980 yen (tax included) Color options: Berrier-chan / Lucky / Nakamura-kun ■About limited novelty campaign
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-afd43a607a74d646914875499075ed57-1080×1080.jpg Overview: Customers who purchase 3,850 yen or more including tax at the “tiny tiny” Lumine Est Shinjuku store, including eligible products, will receive a limited edition mini can badge.
Implementation period: February 1, 2025 (Saturday) ~ *It will end as soon as it runs out *You cannot choose the design. *This event is limited to Lumine Est Shinjuku store. ■About Narumiya International Narumiya International Co., Ltd. (Headquarters: Shiba Koen, Minato-ku, Tokyo/President and CEO: Hiro Kunikyo) has a sales channel for products ranging from newborns, babies, and children to juniors, such as “Petite Mine,” “Love Toxic,” and “Mezzo Piano.” We offer 26 brands with different tastes, and as Japan’s largest children’s clothing manufacturer, we provide the latest high-quality children’s fashion. https://www.narumiya-net.co.jp/ ■About “tiny tiny”
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-591b864d8689916c654096b1f0ed3c68-1005×250.jpg The first clothing and miscellaneous goods brand born from “niko and…” with the concept of “I am a stylist myself. – Feminine convenience stand – A convenience store stand for self-stylists with feminine-style clothing and miscellaneous goods.” We offer a rich lineup of bags, pouches, accessories, and even gadget items such as smartphone shoulders. 3 stores nationwide (as of the end of October 2024, including a web store).
https://www.dot-st.com/nikoand/?dispNo=001045
https://www.nikoand.jp/brands/tiny-tiny/
https://www.instagram.com/tinytiny_official/ ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-d63683ad35bbdc0e88f1edb6cb3b22b3-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will lead to unexpected surprises and discoveries that will eventually “fit” your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 144 stores nationwide (as of the end of December 2024, including web stores). http://www.dot-st.com/nikoand/ https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2467/1304-2467-78dc96cf5b4e894bde4c02940ff77a03-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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