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» Swatch Group Japan Co., Ltd. (Rado Division) A timeless gift for Valentine’s Day

Swatch Group Japan Co., Ltd. (Rado Division) A timeless gift for Valentine’s Day

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[Swatch Group Japan K.K. (Rado Division)] A timeless gift for Valentine’s Day ​
Swatch Group Japan Co., Ltd. (Rado Division) Press release: January 28, 2025 A timeless gift for Valentine’s Day True Round Open Heart -True Round Open Heart- Rado’s 2025 Valentine’s Day campaign revolves around the universal symbol of love: the rose.
https://prcdn.freetls.fastly.net/release_image/28918/78/28918-78-2a762145c7d6c52eb76d694a71cf616f-3238×2160.jpg The campaign features two models of the Rado True Round Open Heart, set against a dreamy rose background in a modern and striking visual style. In a close-up shot that focuses on the couple’s hands, which are gently wrapped around a rose, the black and white watches sparkle on the lovers’ wrists, creating a sense of passion, as if opposites are attracting each other. The shape, color, and scent of roses have been a symbol of romance for centuries. The process of a bud blooming is widely known as a metaphor for the path to true love. However, roses can also be said to be the flower that embodies Rado watches. The slow and graceful growth is reminiscent of the unwavering flow of time. The delicate petals and delicate arrangement of the stems reflect the sophistication of Rado’s automatic movement, while the organic shapes and soft texture of the petals are complemented by the high-tech ceramic that feels gentle on the skin. The heartbeat of passion As the name True Round Open Heart suggests, this watch with a cut-out dial that reveals the internal movement seems to suggest that the time for romance has arrived. By opening your heart, the other person will open their heart as well…An open heart may be an essential element for cultivating love. The eye is naturally drawn to the cut-out part of the dial, allowing you to see the mainspring ticking away. Don’t these represent the heartbeat of passion? Image
URL: https://prcdn.freetls.fastly.net/release_image/28918/78/28918-78-1f2442921394f061822915cad37645ea-3184×2160.jpg The campaign movie depicts the delicate touching of a rose, the gentle touching of fingertips, and finally the intertwining of two hands. The piece concludes with silhouettes of two wrists wearing True Round Open Hearts. Special stories The True Round Open Heart is not just about its design, but also about the structure of the watch itself. The organic curves of the high-tech ceramic monobloc case and bracelet reveal a commitment to materials. It is extremely durable and scratch resistant, making it not only scratch resistant, but also feels like a part of your body when you wear it. The cutout reveals the Rado Caliber R734 automatic movement, symbolizing its attention to precision.
https://prcdn.freetls.fastly.net/release_image/28918/78/28918-78-83a141fbdd782021acba4ab93771300b-3238×2160.jpg This movement achieves extremely high precision thanks to its anti-magnetic Nivachron(TM) hairspring. The beautiful sunray guilloche plate features more attractive and intriguing details. Even when you put the watch down and focus on other things, the up to 80-hour power reserve feature keeps you on time and accurate. Both watches feature sunray dials and curved sapphire crystals, rose gold-tone hands and indexes, and Rado’s signature moving anchor, all highlighting the sophisticated design. The True Round Open Heart is a modern expression of the watchmaker’s expertise and is the ideal timepiece to convey a message of love. That’s why a beautiful watch from a master of materials makes a wonderful Valentine’s Day gift. The charm of high-tech ceramics – a feel like no other This is the very essence of Rado’s high-tech ceramics. And that’s why we say “Feel it.” High-tech ceramic is highly durable and represents the know-how and experience of Rado, the Master of Materials. High-tech ceramics are beautiful, lightweight materials that are also scratch resistant. It has outstanding quality as a material, but it’s not just that. High-tech ceramics are durable, impervious to almost everything, are resistant to damage, and have a silky feel that blends well into your skin. No matter the size or design of your watch, it feels as if it was always made to fit your wrist. Especially when the bracelet is also made of ceramic, the unique feel of the watch will be an unforgettable experience. History of high-tech ceramics Rado first introduced high-tech ceramics to the world in 1986. Its pleasant feel,
durability, scratch resistance, and amazing lightness quickly won the hearts of watch enthusiasts around the world. Although there are some similarities with traditional ceramics, high-tech ceramics are truly the product of cutting-edge science. Under extremely strict
conditions, a highly purified powder of zirconium oxide with a perfectly uniform particle size is formed into a specific shape and baked at high temperatures to create a watch case. A new method developed by Rado uses a plastic carrier medium mixed with mineral powder, which can be injected into precision molds at pressures of approximately 1,000 bar. After cooling, the part is removed from the mold and undergoes a chemical melting process to dissolve the binder, followed by final sintering at 1,450°C. This precisely controlled sintering creates high-tech ceramics with a density and hardness that far exceeds that of ordinary ceramics. This process is like rocket engineering. The initially formed part shrinks during sintering, tightening the particles and eliminating voids. Since the dimensions will be reduced by approximately 25%, this must be taken into account when accurately calculating the mold during molding. The case, which has a Vickers hardness of 1,250, undergoes the final machining and finishing using diamond tools to transform it into a stunning Rado timepiece. Rado True Round Open Heart True Round Open Heart
https://prcdn.freetls.fastly.net/release_image/28918/78/28918-78-76acb39648a10224e821c0d61a191aba-1200×2000.jpg Ref No. R27107172
https://prcdn.freetls.fastly.net/release_image/28918/78/28918-78-fb95b400aab5618ce98d47304ad73802-1200×2000.jpg Ref No. R27115012 Movement Rado Caliber R734, automatic, 25 jewels, 3 hands, up to 80 hours power reserve, Equipped with anti-magnetic Nivachron (TM) balance spring, clears standard test requirements in 3 to 5 positions, Open heart with sunray guilloche finish Case Polished black/white high-tech ceramic case and crown, monobloc construction Curved sapphire crystal, anti-reflective AR coating on both sides, water resistant up to 5 bar (50 m) R27107172 Black PVD coated titanium case back with sapphire crystal R27115012 Titanium case back with sapphire crystal Dial R27107172 Black sunray, rose gold color bevel Rose gold-colored indexes with white Super-LumiNova(R) Moving anchor symbol in rose gold color on black background Gray printed minute track, Rado and automatic logo Black color flange R27115012 White sunray, rose gold color bevel Rose gold-colored indexes with white Super-LumiNova(R) Moving anchor symbol in rose gold color on white background Gray printed minute track, Rado and automatic logo White collar flange needle Rose gold color hour and minute hands with white Super-LumiNova(R) Rose gold color second hand Bracelets Polished black/white high-tech ceramic, titanium tri-fold buckle Size 40.0 x 47.3 x 10.4 mm (WxLxH) Price R27107172 388,300 yen (tax included) R27115012 388,300 yen (tax included) Swatch Group Japan Co., Ltd. Rado Business Headquarters https://www.rado.com/ja_jp/ Press inquiries: Rado / Swatch Group Japan Co., Ltd. Email:
(Rado.Japan@jp.swatchgroup.com) Tel: 03-6254-7330 *We cannot respond to questions regarding this project from general customers. Thank you for your understanding. Official website: https://www.rado.com/ja_jp/ Facebook: https://www.facebook.com/rado Instagram:
https://www.instagram.com/rado/ LINE: https://lin.ee/wMXqqOu X: https://twitter.com/rado YouTube: https://www.youtube.com/@rado/videos List of press releases from Swatch Group Japan Co., Ltd. (Rado Division)

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