[Gold Flag Co., Ltd.] The newly opened Bradelis New York Shinjuku Marui store won the Gold Award at the International Spatial Design Competition!
Gold Flag Co., Ltd. Press release: January 29, 2025 The reopened Bradelis New York Shinjuku Marui store won the gold medal at the International Spatial Design Competition! ― A new approach to highlight the appeal of products – Last year, Gold Flag Co., Ltd. (Headquarters: Chuo-ku, Osaka, Osaka Prefecture, President and CEO: Akiyo Hirakubo), which develops “BRADELIS New York”, a shapewearing underwear brand that uses a unique 3-step function to transform the body, was renewed last year. The interior design of the newly opened BRADELIS New York Shinjuku Marui store won the Gold Award at the Golden Creativity Awards International Spatial Design Competition 2024.
https://prcdn.freetls.fastly.net/release_image/35421/94/35421-94-c7b8ec60fe6e86ba56ba90a9dd102e52-1536×1009.jpg “BRADELIS New York”, a shapewear brand that uses a unique 3-step system to shape the body, has renovated the interior of its Shinjuku Marui store in time for its floor relocation in the fall of 2024. And this time, we have selected a commercial space for the “Golden Creativity Award International Spatial Design Competition 2024” (abbreviated as IDG AWARD), which is one of the most recognized international spatial design awards in China and in which many designers and companies from all over the world participate. We won the gold award in the category. • BRADELIS New York Shinjuku Marui store About the interior While retaining the previous design elements, the interior has been developed with a new approach to highlight the appeal of the product. The walls and ceiling are painted pastel pink, maintaining the brand’s identity while creating a subdued background, and by using duct rail lighting to illuminate individual products, we create a space where the products take center stage. Furthermore, by creating minimalist product display shelves and using duct rail lighting for all sales floor lighting, we have achieved flexibility to accommodate a variety of display methods and products. In addition, our stores offer a product alteration service as needed to ensure that underwear fits customers perfectly. In this renovation, a sewing machine table has been placed in the front right corner facing the hallway, helping to promote this service.
https://prcdn.freetls.fastly.net/release_image/35421/94/35421-94-c6a5dcfde9867d23ada50784f03aea96-2048×1354.jpg ■About the Golden Creativity Award International Spatial Design Competition
https://prcdn.freetls.fastly.net/release_image/35421/94/35421-94-aec3a5fca4abd810e8f4f4828997e81b-2212×1076.png One of the most recognized international spatial design awards in China, sponsored by China European International Design Association (CEIDA) and China International Design Network (CIID88). Many designers, design agencies and companies from all over the world participate every year. https://idg-award.com/ ■Store overview BRADELIS New York Shinjuku Marui store Address: 2nd floor, Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-6273-2126 (direct) *The phone number remains the same. Business hours: 11:00-20:00 Reservations for fittings can be made below. https://shorturl.at/O9UjG ■Design: F3R.inc, Keisuke Omata
https://www.f3rstudios.com/ • What is BRADELIS New York?
https://prcdn.freetls.fastly.net/release_image/35421/94/35421-94-447ec9470135f9515106c7c00d476782-1231×701.jpg A shapewear brand created in New York in 1994 that has been improved to suit the body types and preferences of Japanese women. This is a new type of lingerie that uses a unique 3-step system to make your body look fashionable and correct. ◆Official website ・Official brand site https://www.bradelisny.com/jp/ ・Official online store
https://www.bradelis.shop/ ◆Contact us Gold Flag Customer Support Toll-free number: 0120-02-5629 Reception hours/Monday to Saturday 10:00 – 18:00 (closed on Sundays and holidays) *Closed if Saturday is a public holiday

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