[A ring that meets all budget, quality, and design requirements] More than 60% of lab-grown diamond “KYRAH” customers purchase custom-made or semi-custom engagement rings
KYRAH Press release: January 30, 2025 To those involved in the media [Rings that meet all budget, quality, and design requirements] More than 60% of lab-grown diamond “KYRAH” customers purchase custom-made or semi-custom engagement rings. – Increasing attention to ethical and low-priced diamonds “Lab Grown Diamonds” – KYRAH, an online jewelry brand specializing in lab-grown diamonds, has recently conducted an analysis of its sales data. As a result, we found that more than 60% of customers who used our store for bridal events purchased
custom-made or semi-custom rings. ■ Survey overview This study analyzed sales data for one year from January 2024 to December 2024. Among men and women in their 20s to 40s who purchase engagement rings, 61.3% of them order custom-made or semi-custom rings. Since more than half of people purchase ready-made engagement rings, this figure is very impressive and captures the characteristics of KYRAH.
https://prcdn.freetls.fastly.net/release_image/134752/2/134752-2-fefb382420fc63fb061f87210896f60f-1920×1080.png From KYRAH sales data for the year from January to December 2024 ■Reason why there are many custom-made and semi-customized customers at KYRAH The reason why so many customers order made-to-order or semi-customized engagement rings from our brand is probably because they don’t have to compromise on budget, quality, and design. At KYRAH, we use only the highest quality stones in the industry, yet you can purchase them at approximately 1/2 to 1/3 the price of natural diamonds. Furthermore, we also handle made-to-order and semi-custom orders, which are difficult to order with high jewelry brands. Many customers say, “You can get the ideal ring that meets your needs without changing the sparkle of the diamond, but within your budget.”
https://prcdn.freetls.fastly.net/release_image/134752/2/134752-2-87a67460ba2d1272510bef069a37b4b4-1930×2576.jpg A ring made with a 1ct center stone, a halo and two half eternity rings
https://prcdn.freetls.fastly.net/release_image/134752/2/134752-2-4498b0b34a3b54ccfcc35c8a510b6fb2-1930×2576.jpg A luxurious pear shape set in a simple K18 yellow gold ring In addition, the brand regularly holds POP UP events in Tokyo and also offers a ring try-on service at home. We lend out 3 types of sample rings and center stone samples free of charge, so you can consider your ideal design while looking at the rings in person.
https://prcdn.freetls.fastly.net/release_image/134752/2/134752-2-357932598a39454e8a76aa91fb0bca86-2025×2700.jpg POP UP event held at Daikanyama address in October 2024 In 2024, a total of five POP UP events will be held at three locations: Roppongi Hills, Daikanyama Address, and InterContinental Hotel Osaka. We also accept custom-made consultations for POP UP events. ■ Voices from customers who purchased custom-made/semi-custom engagement rings ・I thought it was amazing that even small orders could be completed as desired. When the finished ring arrived, I could feel the detailed discussions with the craftsman. ・When I tried it on, I was drawn to the fact that it had no difference in shine from a natural diamond. I am very satisfied with the ideal design that cannot be found in ready-made products. It looks like it will be a lifelong talisman! ・I received a ring that was exactly what I expected, and I am very impressed. Thank you very much for filling in all the requests out of your many selfish desires. ・I didn’t want to put a financial burden on my partner, so I did some research and found Lab Grown Diamonds. I decided to purchase it because I thought it was attractive because of its price and environmental friendliness, but the after-sales service was also excellent, which made me feel very secure. ■ What is lab-grown diamonds A lab-grown diamond is a diamond produced in a laboratory. Unlike moissanite, cubic zirconia, etc., which are called diamond simulants, it is characterized by having exactly the same chemical composition and properties as natural diamond. Despite being of the same quality as natural diamonds, it can be purchased for about 1/2 to 1/3 the price, and because it does not require mining, it is less of a burden on the global environment and workers. It is gaining popularity all over the world. ■About “KYRAH” At KYRAH, we carefully select only the highest quality lab-grown diamonds that boast the highest quality in the industry, and each piece of jewelry is carefully finished by domestic craftsmen with a minimalist design and a focus on comfort and production methods. On sale. Just like natural diamonds, these pieces can be used as jewelry that will last a lifetime. We carry lab-grown diamonds in a wide range of carat weights, shapes, and colors. *As a guarantee of quality, lab-grown diamonds larger than 0.3 ct come with a certificate from IGI, an international appraisal organization. ■Concept BE FEARLESS. BE YOU. Until recently, jewelry was a gift given by men to women. Nowadays, it has become commonplace for women to buy jewelry for themselves. Nowadays, love itself is celebrated, rather than what a partnership should be. KYRAH is a piece of jewelry that symbolizes diversity, unbound by conventional wisdom. KYRAH’s jewelry colors the people who are pioneering a new era. I hope to become a familiar presence like that. ◼︎Official website: https://kyrah.co/ ◼︎Official Instagram: @kyrah.co KYRAH Representative Yokei E-mail: info@kyrah.co

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.