Cumulative sales of the series exceed 370,000 units*! UVO, the strongest parasol with 100% blackout. “The beauty of the future is determined by me.” ” with a total of 138 types of parasols and hats, including new ones
World Party Co., Ltd. Press release: January 30, 2025 Cumulative sales of the series exceed 370,000 units*! UVO, the strongest parasol with 100% blackout. “The beauty of the future is determined by me.” ” with a total of 138 types of parasols and hats, including new ones. Check out the new visual & web movie featuring Airi Suzuki! World Party Co., Ltd. (Headquarters:
Sumiyoshi-ku, Osaka City, President and CEO: Tomoo Tomita) offers the parasol brand “100% blackout strongest parasol UVO” by Wpc. ONLINE A total of 138 types of parasols, including the new “CALM” series and UV4way sun visors, will be available at STORE from January 27, 2025 (Monday), and new products will be available at directly managed stores from February 3 (Monday). Sales will start on. Airi Suzuki, who is active as a singer and actor, has been appointed as the image character. You can view Suzuki’s new visuals and web movies on the renewed UVO brand site.
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-974a843c517218be3021ef049b85ced4-1400×800.jpg Release date: Monday, January 27, 2025 UVO brand
site “I decide the beauty of the future. UVO continues to evolve under the theme of “ “UVO”, which is celebrating its fifth year this year, is a completely blackout 100% parasol that has sold over 370,000 units* since its release in 2021. As the intensity of sunlight increases year by year, the desire to “never get sunburned” becomes stronger.As a result, we have developed a 5-layer special structure fabric that is completely blackout 100%, developed by consolidating our know-how as a specialized manufacturer of umbrellas. By using this product, it prevents UV rays and prevents spots and freckles caused by sunburn. Unique to UVO is its heat shielding properties, durability, water repellency, and a rich lineup of 127 types of parasols and 11 types of hats that you can choose from to suit your lifestyle. In addition, UVO was initially sold as an online-only product, but we received many requests to actually feel the texture and feel of the product in person, so we decided to finally sell it to the general public this year. *As of December 17, 2024 With the desire to deliver truly good products that will lead to the beauty of the future, we have created a new theme: “The beauty of the future is determined by me.” ” Airi Suzuki was appointed as the image character to embody the concept. We believe that Mr. Suzuki’s vision of carving out his own future while taking on challenges in various fields, including singing, acting, modeling, and MCing, is in line with the vision that UVO is aiming for. In the web movie, Mr. Suzuki appears holding a UVO in a magical atmosphere where the sun’s rays reflect on the sea, and the contrast between light and shadow expresses the high functionality of the UVO. The look on Suzuki’s face as she stares straight at us gives us a sense of the radiance and faith that overflows from within, as well as the beauty of the future. At the same time, we are also releasing a making-of and interview movie, so please take a look at Suzuki, who will charm you with a variety of visuals. The strongest parasol “UVO” 2025 Collection ▼WEB movie https://img.youtube.com/vi/Ij7jXOdegH8 /sddefault.jpg https://www.youtube.com/watch?v=Ij7jXOdegH8 ▼Making & interview movie https://img.youtube.com/vi/lj_TxTQV9a0 /sddefault.jpg https://www.youtube.com/watch?v=lj_TxTQV9a0 New “CALM” series and 4way sun visor & new color “gray” now available CALM – Calm – series “CALM” means “calm, calm.” The CALM series is characterized by an elegant and gentle color palette inspired by nature, and comes in seven colors that are easy to use all season, including beige that blends well with the skin, calming blue, and black that complements your outfit. Wood is used as the material for the middle rod of the long umbrella, and the fabric is glossy and thick, giving it a luxurious finish. In addition, in response to customer requests for “I want a handle that fits in a bag,” we have adopted a small bamboo handle for the handle of the three-fold folding umbrella. CALM series (6,600 yen including tax) CALM long umbrella, 8 ribs, plain/CALM folding umbrella, 2-tier fold, plain mini/CALM folding umbrella, 3-tier fold, plain mini Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-e11f301c60f2a174d0a08cbe2dceb18c-3030×1500.jpg It goes perfectly with the parasol! Summery “gray” This year, “gray” has been added as a new color, using a summery chambray-like fabric. The versatile coloring is attractive and matches a variety of fashions, including simple outfits, casual outfits, and office outfits. “Gray” product (6,600 yen including tax) 8 long umbrellas with ribs Floral / 12 long umbrellas with ribs Plain tassel / 12 long umbrellas with ruffles / Long umbrella 60 cm Plain tassel / Folding umbrella 2-tier fold Plain tassel mini / Folding umbrella 2-tier folding Ruffle mini / Folding umbrella 3-tier folding Plain Tassel Mini/Folding Umbrella 5 Tiers Cutting Mini (Gray x Off)
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-fef43b819702353e679f441203a56fc8-3030×1500.jpg UV4way sun visor Introducing a 4-way sun visor that meets the needs of people who want to protect themselves from UV rays even when they can’t use a parasol, such as when walking, gardening, taking pets for a walk, watching sports, or having small children. Comes with a removable sunshade and face guard, so you can protect your head, face, and neck according to the occasion. Recommended as a gift as it comes in a sophisticated and stylish package. A strong summer ally made with UVO’s 100% blackout fabric. UV4way sun visor (4,730 yen including tax)
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-b0152160900343bea8e8243d6b966691-3030×1500.jpg High functionality of UVO
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-659f890889ad34e8562669dc497bf0eb-1520×750.jpg The 5-layer special structure fabric has a 100% light blocking rate and 100% UV blocking rate for all colors, and has a UPF50 rating! UVO’s 5-layer special structured fabric has a 100% light blocking rate, 100% UV protection rate, and UPF50 rating for all colors, effectively blocking strong summer sunlight and UV rays that rain down throughout the year. It is also attractive because of its high durability, with its 100% blackout effect lasting semi-permanently as long as it is not torn or severely damaged. Its continuity has also been proven through fabric quality inspections.
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-16dbc8cbb0f0b6a25f1def2c661d4bca-1520×750.jpg Heat shielding to protect from aggressive heat In the thermography test, a female monitor was photographed for 15 minutes using a thermography camera at a measurement location of approximately 34.6 degrees Celsius under artificial lighting that simulated sunlight. There was a difference of approximately 21.4°C in the surface temperature of the top of the head and a difference of approximately 5.6°C in the surface temperature of the face between when UVO was used and when it was not used, demonstrating the high heat shielding properties of UVO *Test sample: UVO8K-01 Off color No need to worry about sudden rain. Obtained the highest water repellency level 5 UVO, which has high water repellency, is an excellent product that can handle sudden rain. This is a practical umbrella that can be used in all seasons as a rain or shine umbrella.
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-8696ae381314a2dff6d6f3529f823694-750×750.jpg *Test sample: UVO8K-04 Off color A first in the umbrella industry! Imaging the UV protection effect of using UVO We are the first in the umbrella industry to visualize the reduction of the effects of ultraviolet rays on the skin using biophoton measurements of the 5-layer specially structured fabric. When UVO is not used, the luminescence is strong = the skin is affected by UV rays, but when UVO is used, the luminescence is weak = the effect of UV rays is reduced. Image character Airi Suzuki
https://prcdn.freetls.fastly.net/release_image/58622/272/58622-272-19cfa25b3e7a84aa639a7b7e5fcb3c0f-3900×2594.jpg Born April 12, 1994 in Chiba Prefecture. In 2005, he formed the idol group “℃-ute” and in 2007, he formed the pop rock unit “Buono!”. Debuting as a solo vocalist in 2018, he is currently expanding his activities to include acting, modeling, and MC. About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP ・ZOZOTOWN store Wpc./KiU ▼ Directly managed store *Sales start from February 3, 2025 (Monday) ・Wpc. Shinsaibashi Parco store 542-0085 Shinsaibashi Parco 5th floor, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected to the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 Exit ▼LOFT, Hands, shop in and other stores nationwide *Product availability and availability vary depending on the store. Official SNS ・UVO – X ・UVO – Instagram ・Wpc. FLAG SHIP SHOP – X ・Wpc. Shinsaibashi Parco Store – Instagram ・Wpc. LUCUA 1100 store – Instagram ・Wpc. Echika fit Ginza store -Instagram World Party Co., Ltd. Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / KiU / VEER / L.o.F. design / GUERRILLA by KiU World Party Co., Ltd. ●The strongest parasol The strongest parasol: Use fabric that has been tested by a third-party inspection agency to have a 100% light blocking rate and UV blocking rate, and a UPF50 (highest rating). ・Fabric that has a measured value of 100% shading rate according to JIS L 1055 A method is considered to be 100% shading rate fabric. ・Fabric that has been measured to have a 100% UV protection rate in accordance with JIS L 1925 is considered a 100% UV protection fabric. ・The UPF value of the fabric is measured according to the regulations of JIS L 1925. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●Completely blackout 100% Fabrics with a shading rate of 100% measured according to JIS L 1055 A method are considered 100% shading rate fabrics, and do not indicate the performance of the umbrella itself. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●Shading rate 100% Fabrics that have a measured value of 100% shading rate according to JIS L 1055 A method are considered 100% shading rate fabrics. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●UV cut rate 100% Fabric that has a measured value of 100% UV protection according to the regulations of JIS L 1925 is considered to be 100% UV protection fabric. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●UPF50+ We measure the UPF value of fabrics according to JIS L 1925
regulations. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●Thermal insulation performance The heat shielding effect of the fabric is measured in accordance with the regulations of JIS L 1951. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself. ●Water repellency/Water repellency level 5 (highest grade) The water repellency of fabrics is measured according to IS L 1092 regulations. The water repellency grade is a grade of water repellency, with the highest level being 5th grade and the lowest level being 1st grade. *The results listed are measurements of the fabric, and do not represent the performance of the umbrella itself.

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