[Menicon Co., Ltd.] “Mels Plan” support campaign for children and parents has started! Information on “U18 limited children’s eye support campaign” Menicon Co., Ltd. Press release: January 31, 2025 “Mels Plan” support campaign for children and parents has started! Information on “U18 limited children’s eye support campaign” Image
URL: https://prcdn.freetls.fastly.net/release_image/5623/368/5623-368-17adbd64e0bb469d89badda66a83a7d0-1000×566.jpg Menicon Co., Ltd. (Head office: 21-19 Aoi 3-chome, Naka-ku, Nagoya, Representative Executive Officer, President and COO: Yasushi Kawaura) will operate a business for 18-year-olds from Saturday, February 1, 2025 to Saturday, May 31, 2025. We would like to inform you that we will be running a “Mels Plan” membership campaign for the following people. In recent years, children’s visual acuity has been declining, and the age at which children start using contact lenses has become earlier. Under these circumstances, many people are using the flat-rate contact lens service “MELSPLAN” with peace of mind, as it allows for the correct handling and management of contact lenses under the guidance of an ophthalmologist. Therefore, in conjunction with spring, when many children debut with contact lenses, we will implement the “MELSPLAN Children’s Eye Support Campaign” for people under 18 years old to support children’s debut with contact lenses. The key visual features Merus butler Minami Hamabe and expresses our desire to closely support parents and children with the message “Support for children’s eyes.” Menicon has launched “Children’s Eye Support”, a content aimed at parents who support their children. Through this content, we are promoting safety awareness activities so that children and their parents can use contact lenses safely and comfortably. So far, in addition to activities to get people interested in eye health and vision from an early age through the hands-on exhibition “Miru Park” and the learning tool “Unko Drill,” we have also set up a company booth at the “Ciao x Ribon Girls Comic Festival.” We have been conducting activities.
Furthermore, for 30 years, we have been a special sponsor of the Japan Club Youth Soccer East-West Competition (U-15) Menicon Cup, an all-star game for junior high school boys, and we have been a sponsor of the Japan Youth Baseball Federation’s East Japan/Central Japan Boys League. Through this, we support the bright eyes of children who are dedicated to sports. [Campaign overview] ■Name: U18 limited children’s eye support campaign ■Implementation period: February 1, 2025 (Saturday) to May 31, 2025 (Saturday) ■Implementing stores: Merus Plan member facilities ■Target: All people who are 18 years old or younger at the time of joining the Merus Plan ■Special item: MENICOiN Equivalent to up to 3,000 yen (3,000 COiN) *MENICOiN is our company’s points provided through the website “Club Menicon” for contact lens users, and points can be used for care products, goods of Menicon’s official character “Merusuke”, as well as general-purpose points such as PayPay points, Rakuten points, Ponta points, etc. can also be exchanged. ■About Mels Plan https://www.menicon.co.jp/mels/about/ ■MENICOiN https://www.menicon.co.jp/company/news/vol887.html ■Support for children’s eyes: https://www.menicon.co.jp/campaign/es_menicon/
■“Miru Park”: https://www.menicon.co.jp/company/csr/extracurricular/event/20240323/ ■Learn with Mr. Unko! First contact lenses:
https://unkogakuen.com/manabi/eye_contactlens/ ■“Ciao x Ribon Girls Comic Fes 2024”: https://girls-comic-fes.jp/ ■“Menicon Cup”: https://www.menicon.co.jp/company/culture/cup/

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