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» Hugo Boss Japan Co., Ltd. The name says it all: David Beckham is the face of the new “BOSS ONE BODYWEAR” campaign

Hugo Boss Japan Co., Ltd. The name says it all: David Beckham is the face of the new “BOSS ONE BODYWEAR” campaign

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[Hugo Boss Japan Co., Ltd.] The name says it all: David Beckham is the face of the new “BOSS ONE BODYWEAR” campaign ​
Hugo Boss Japan Co., Ltd. Press release: January 31, 2025 The name says it all: David Beckham is the face of the new BOSS ONE BODYWEAR campaign
https://prcdn.freetls.fastly.net/release_image/34808/168/34808-168-c8e47c6390a91da08d358bf04392d329-2000×1180.jpg In January 2025, David Beckham appears in the new BOSS underwear campaign. Created by legendary fashion photographer duo Mert & Marcus, the campaign proudly unveils the brand’s new collection, BOSS ONE Bodywear. “The launch of BOSS ONE Bodywear is another milestone and the beginning of a new chapter in our long-term strategic partnership with David Beckham. This collection is a testament to our commitment to style and superior quality. “Underwear is an iconic product category, and with this campaign we want to bring new inspiration to our customers and brand fans around the world,” said HUGO BOSS CEO. commented Daniel Grieder. The “BOSS ONE Bodywear” collection consists of basic men’s underwear items such as trunks, briefs, tank tops, and T-shirts in minimalist black and white tones. Crafted from a blend of cotton and elastane for a snug fit and all-day comfort. The campaign was designed by Team Laird, with video and images shot in Mert & Marcus’ signature cinematic style. Beckham is seen getting out of a classic sports car and entering a warehouse-style apartment in New York. The “BOSS ONE” trunks are unveiled as Beckham walks home to the beat of “In the Air Tonight.”
https://img.youtube.com/vi/w7JwgJw36_Y /sddefault.jpg
https://www.youtube.com/watch?v=w7JwgJw36_Y “I previously thought I was done with being an underwear model, but when I heard that BOSS was excited about this collection and that my friends Mert and Marcus would be working on the campaign, I had no reason to say no. The BOSS ONE collection is beautifully tailored and we are proud to support this long-term partnership.” said David Beckham. On January 30th, the BOSS ONE Bodywear collection was officially unveiled at an exclusive event held at the Lightroom in King’s Cross, London. In the impressive exhibition space that spreads underground, the campaign video will be shown on a 360° screen, a light show will surround the venue, and guests will be welcomed in a gorgeous manner, raising expectations for the screening of the campaign video. A production was created to invite you to. Golden martinis by luxury gin brand Seventy One and performances by DJ Mark Ronson and Honey Dijon also enlivened the event, capping off a glamorous evening. The launch of “BOSS ONE Bodywear” will be rolled out through a 360-degree marketing campaign. The campaign, a first for BOSS, will be distributed in theaters and streaming platforms such as Amazon Prime, Netflix, and HBO Max. In addition, Beckham’s overwhelming visual presence appears on
billboards, stores, and department stores around the world.
Furthermore, about 100 popular influencers will be showing off “BOSS ONE” on SNS, attracting attention. As a first for the brand, BOSS ONE Bodywear vending machines have been installed in major cities in Europe and the United States, making it easy to purchase popular items from the collection. In addition, over 100 pop-ups will be deployed in premium retail locations around the world, offering all items from the collection. The “BOSS ONE Bodywear” collection will be on sale from February 1st at the BOSS official online store (boss.com), BOSS directly managed stores, pop-ups, and select wholesalers.
https://prcdn.freetls.fastly.net/release_image/34808/168/34808-168-127c772a2149e53221336546428f8bef-2000×1046.jpg About BOSS and HUGO BOSS: BOSS is a brand for bold, self-determined people who live their lives with passion, style and purpose. The collection features dynamic, modern designs, and as BOSS, we support people who fully and openly embrace who they are. We offer a variety of products including heritage tailoring, performance suits, casual wear, denim, athleisure, and accessories. We also stock licensed fragrances, eyewear, watches and kidswear. You can also experience the world of BOSS at over 489 directly managed stores around the world. BOSS is the core brand of HUGO BOSS, which positions the company as one of the leading companies in the premium segment of the global apparel market. Formed by two brands, BOSS and HUGO, the group operates in 131 countries. The collection is available in
approximately 7,800 points of sale and sold online through
hugoboss.com in 73 countries. Headquartered in Metzingen, Germany, the company has approximately 19,000 employees worldwide and posted sales of 4.2 billion euros in fiscal year 2023. BOSS.COM INSTAGRAM: FACEBOOK: YOUTUBE:
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