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» EGBA Co., Ltd. Brand for petite women “COHINA”, medium-term limited store at Shibuya Hikarie ShinQs reopen s from February 14th

EGBA Co., Ltd. Brand for petite women “COHINA”, medium-term limited store at Shibuya Hikarie ShinQs reopen s from February 14th

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[EGBA Co., Ltd.] Brand for petite women “COHINA”, medium-term limited store at Shibuya Hikarie ShinQs reopens from 2/14 ​
EGBA Co., Ltd. Press release: January 31, 2025 COHINA, a brand for petite women, will reopen its medium-term limited store at Shibuya Hikarie ShinQs from February 14th Limited store limited items now available EGBA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Motonari Kiyama) develops an apparel brand for petite women around 150 cm tall called “COHINA”, which is currently being sold at Shibuya Hikarie ShinQs in Tokyo. The current medium-term limited store will be reopened on the 4th floor of the same building from Friday, February 14, 2025.
https://prcdn.freetls.fastly.net/release_image/149154/18/149154-18-896c8f467147b5e6ff2deb8ef5de80ce-1920×1005.jpg COHINA is an online apparel brand for petite women around 150cm tall that was born out of the idea of ​​“Let’s make beautiful clothes that people of short stature can wear beautifully, even if they are short.” The limited store at Shibuya Hikarie ShinQs, which opened in September 2024, has been well received by many customers as a place where women can experience the perfect size for petite women. Due to popular demand, we have decided to move to the 4th floor of the same building and reopen. To commemorate the reopening, we will present flowers to customers who make purchases on a first-come, first-served basis. In addition, limited store exclusive products will also be released. Both items are limited in quantity and will end as soon as they are gone. The limited store currently being held on the 3rd floor of the same building will close on Monday, February 10, 2025. Please pick up items perfect for petite women in a space where you can enjoy shopping more comfortably. COHINA Limited Store Opening date: Friday, February 14, 2024 Business hours: Weekdays and Saturdays 11:00-21:00 Sundays and holidays 11:00-20:00 *The schedule may change during the year-end and New Year holidays. Venue: Shibuya Hikarie ShinQs 4F 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8509 *The limited store currently being held on Shibuya Hikarie ShinQs 3F will be temporarily closed from February 10, 2025 (Monday).
https://prcdn.freetls.fastly.net/release_image/149154/18/149154-18-6f9a42776df80e8e5d763140b59302cc-2025×2700.jpg Purchase benefits Flowers will be presented to customers who make a purchase on a first-come, first-served basis. *The image is for illustrative purposes only. It will end as soon as it runs out. Image
URL: https://prcdn.freetls.fastly.net/release_image/149154/18/149154-18-1c4bcd63ff5b7b889656b9c38b1c9b59-1500×2000.jpg Limited store limited items We also have items exclusive to the limited store. Sweatshirts are a staple for everyday use, but the sizing allows petite people to wear them loosely. In addition to the loose shoulders and body width, the sleeves have a moderately rough feel that gives a seasonal impression, while the compact design around the length and hem eliminates the feeling of bulking up. The center is decorated with the “COHINA” embroidered logo of the same color, creating a special mature design. There are two colors available: white and black. White, black (one size) ¥5,900 (tax included) About “COHINA” A brand aimed at women around 150cm tall that was born from the idea of ​​“Let’s make beautiful clothes that people really want, in sizes that even short people can wear beautifully.” Based on the brand concept of “clothes that shine on you”, we pursue the “beauty of petite women” and propose clothes that allow you to live your life in your own way. As of August 2024, he has over 220,000 followers on Instagram. Sales through Instagram Live, which emphasizes empathy, are becoming a hot topic. Official website: https://cohina.net/ Official Instagram: @cohina.official About “ŚTRATA” Based on the experience and know-how gained from COHINA, an apparel brand for petite women around 150cm tall, this brand is aimed at more sophisticated petite adult women. With the theme of cleanliness and mode, we deliver timeless products that will be loved for a long time. Official website: https://cohina.net/collections/strata/ Official Instagram: @strata_jp Director Profile Ayako Tanaka Director of COHINA. Height: 148cm. Born in 1994. In 2018, while attending Waseda University, she launched COHINA, an apparel brand for petite women. Based on the concept of “clothes that shine on you”, we offer fashion that will make petite women around 150 cm tall shine. In 2022, she will also launch a brand called “STRATA” for petite adult women. In February 2023,
Shufunotomosha will release her first book, “Learning with a 148cm Director: A Fashionable Book for Small People to Shine”. Instagram: @ayako_cohina

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