UGG opens FEEL HOUSE, an experiential retail space that touches the senses, co-curated with Post Malone in Los Angeles Deckers Japan LLC Press release: November 22, 2024 FEEL HOUSE, an experiential retail space that touches the senses, co-curated by UGG and Post Malone, opens in Los Angeles ANWAR HADID, BOO JOHNSON, KORDELL BECKHAM, HUNTER WOODHALL and more participate in private event to celebrate
experiential pop-up
https://prcdn.freetls.fastly.net/release_image/3434/691/3434-691-b3d84088d3d23bce94a74f6a1a0b1def-1108×1056.png TOKYO (November 22, 2024) -A global lifestyle brand based in Southern California UGG (a division of Deckers Brands [NYSE: DECK]) launched in April 2022 as a multisensory retail experience dedicated to making self-expression comfortable for everyone. “Feel House” is back again. The UGG brand is active in the fields of fashion, art, music, and culture, with the aim of fusing community, collaboration, products, and UGG heritage in one space, and providing comfortable self-expression for everyone. A space that brings together
multi-hyphenate creators. In celebration of Feel House Los Angeles, the nine-time Diamond-certified Grammy Award-nominated artist Post Malone (Post Malone) held an exclusive invitation-only event in collaboration with UGG on Saturday, November 16th. Anwar Hadid , Alton Mason , Boo Johnson , Akira Akbar , Allison Kane , Hunter Woodhall , Lil Cherry , Larsen Thompson , Reese Cooper , Mario Featuring notable guests such as Post Malone’s special live performance, DJ Odalys Set by Clint Orms Customizing UGG products by Craig’s LA Catering by SCHAFFER We enjoyed signature cocktails and drinks. We also have a special limited edition custom multi-camo print UGG Classic Boot, co-created by UGG and Post Malone in 2023, and identical to the boots worn by Post Malone during sound check at Super Bowl LVIII in February 2024. I did. UGG is hosting a special event, Feel House, co-curated by Post, open to the public until November 24th in Los Angeles, California. This activation takes you deeper into the various aspects of UGG through the brand’s ‘Behind the Seams’. Tracy Paoletti, Vice President and General Manager of UGG North America “We are thrilled to host Feel House, a powerful retail space that represents the brand’s commitment to delivering products and experiences that feel good inside and out. Post Malone “Feel House LA, which represents creativity, art, and design that combines the creative perspectives of the UGG brand, brings the latest UGG products and fan-favorite classics to LA.” Located on Melrose Avenue near West Hollywood, Feel House allows guests to experience the brand’s world on a deeper level through a variety of content and brand storytelling in a physical retail space. Focused on art, music, and fashion, this space features the latest product lines, collaborations old and new, guest
customization, and brand learning. A visually striking “U” tunnel with gradual changes in color and texture awaits visitors. Feel House offers a “Behind the Seams” experience that helps visitors feel good inside and out.
https://prcdn.freetls.fastly.net/release_image/3434/691/3434-691-e92e115e1f61597b98e9dc622c69e4ec-1436×521.png ● Tasman Weather Hybrid : A great ally for going out on rainy days. It has a waterproof suede and seam-shield construction and is lined with a cozy UGGPlush(TM) upcycled wool blend (a mix of upcycled wool and eucalyptus-based recycled lyocell). Easy-to-wear slip-on silhouette that feels as light as slippers. The outsole is made from renewable sugar cane that grows in rainwater, and features White Spider Rubber to prevent slipping, while integrated galoshes protect your feet from rain and mud. ● Anders : Suede upper and soft UGGplush(TM) blend lining provide amazing comfort and warmth, making these slippers a staple in a maximalistic style. It combines lightness and support, and the responsive PORON footbed provides lasting support. It features a sugarcane-derived EVA midsole and a highly durable outsole. ● Pumped Slide : A padded upper wrapped in suede, a forfur lining and sockliner, and a footbed with excellent cushioning give you the comfort that only UGG can provide. The shoes are made from
eco-friendly plant-based forfar, and feature a lightweight EVA midsole and outsole made from sugarcane. These slip-on shoes have an adorable round shape with a thick sole that is approximately 5 cm high. ● Lowmel : Sneakers with a nostalgic West Coast feel. The eye-catching chunky round lace can be worn loosely without being tied. Crafted from soft materials reminiscent of classic sneakers, they feature a suede and textile upper with a mesh vamp. The UGGplush(TM) lining and insole provide warmth, while the molded footbed and sugarcane-derived EVA outsole provide ultimate comfort. ● Tazz : The trendy platform sole not only lifts your mood but also provides stable comfort. The fluffy UGGplush(TM) lining and insole wrap your feet for a super soft feel. The playful details of UGGbraid bring out the wearer’s personality with a signature UGG look. ● Classic Ultra Mini :A very popular item among UGG’s classic boots. The style uses a low shaft, making it easy to put on and take off. The classic boots are pre-treated to maintain their beauty for longer, and are packed with all the charm of the original boots that have been loved for a long time, including UGG’s signature sheepskin and flexible, lightweight soles. ● Classic Ultra Mini Platform : The ankle length allows you to wear it until early spring, and the thick sole is about 5cm high, so it lengthens your legs! In addition to using UGGplush(TM) for the lining, the sole is derived from sugarcane, giving you the luxurious comfort that is unique to UGG while being environmentally friendly. ● Classic Mini Pumped Molded : Based on a suede upper, the molded sole with eye-catching unique coloring is iconic, and the hidden wedge creates a leg-lengthening effect. Available in sizes suitable for all genders, the UGGplush(TM) lining warmly wraps up to the top of the ankle, making it extremely stable and comfortable to wear without worrying about the thickness of the platform. ● Classic Tall TrailGazer :With UGG’s unique heritage design, our goal remains unchanged: to bring unlimited comfort to the outdoors. A waterproof sheepskin upper highlights UGG’s signature UGGbraid, while a soft UGGplush(TM) lining cradles your foot in comfort. It has cold protection that can withstand temperatures as low as -20°C, and features a White Spider Rubber outsole that increases grip, so you can stay comfortable even on snowy days. ● Heritage Pull-On TrailGazer : Boots with high cold protection that keep your feet warm even in cold regions of -20ºC. The waterproof full-grain leather upper and seam shield construction provide excellent waterproof performance and protect your feet even in bad weather. The collar is lined with sheepskin and the inside is lined with a soft UGGplush(TM) blend, giving your feet the luxurious comfort that only UGG can provide. The outsole uses White Spider Rubber to improve grip, so you can feel confident even on slippery roads. About UGG Founded by Australian surfers on the California coast in 1978, UGG is a global lifestyle brand known for its iconic classic boots. It was worn by Hollywood celebrities, fashion editors, and soon spread all over the world. Since then, UGG has designed and sold footwear, apparel, fashion accessories and homeware, with an uncompromising commitment to quality and craftsmanship. In partnership with leading retailers around the world, we operate concept and outlet stores in major cities around the world including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, with annual sales exceeding $2 billion. We are realizing this. For more information, please visit Please see @UGGJAPAN. #FeelsLikeUgg # # # [Credit] Event and campaign assets:
https://xgf.nu/3cxiD FEEL HOUSE EVENT PHOTOS Credit: Jason Sean Weiss/BFA FEEL HOUSE VENUE PHOTOS Credit: Regan Norton UGG PRODUCT & CAMPAIGN CONTENT -Campaign Content Credit: AKQA -Product Images Credit: UGG / Deckers Japan TEL: 0120-710-844 URL:
http://www.ugg.com/jp/

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