[Adastria Co., Ltd.] Have more fun this winter with Sanrio characters! Adastria official web store and ST × Sanrio Characters 4th edition
Adastria Co., Ltd. Press release: November 22, 2024 Have more fun this winter with Sanrio characters! Adastria official web store and ST × Sanrio Characters 4th edition Release date: November 29th (Friday), and a special and ST corner will also be available at Sanrio Puroland from the same day
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-62d025abde7790de833b41672a18d00e-1920×1005.jpg The group’s official web store is operated by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company.” “and “ST” will be releasing collaboration items with characters from Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Tomokuni Tsuji, hereinafter referred to as “Sanrio”) from November 29th (Friday). (Me% collaboration items will be sold in stores on Friday, December 13th, and on the web at 10am on Monday, December 16th) Real items will be sold at and ST, and ST stores, and each brand store, and metaverse items will be sold at StyMore and BOOTH. Furthermore, the and ST corner in “Sanrio Puroland” operated by Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo, President and CEO: Aya Komaki) has been renovated for winter! We will develop a carefully selected lineup from the 4th collaboration items. The fourth collaboration with Sanrio Characters features six popular and ST brands. Special items featuring the five characters Hello Kitty, Cinnamoroll, Kuromi, Hangyodon, and Little Twin Stars in their respective brand colors will be available. Metaverse fashion linked to real items, which has been well received every time, will also be released at the same time. You can enjoy the fashion of your favorite characters both in real life and in the Metaverse. Release date and time Store: Friday, November 29 WEB: November 29th (Friday) 10am *Me% collaboration items will be released in stores on Friday, December 13th, and on the website at 10am on Monday, December 16th. *Available at and ST store starting Friday, December 13th Deployment channel ■Real items and ST, and ST store, each brand store, special corner in Sanrio Puroland (limited to some items) ■Metaverse items StyMore BOOTH Special site
https://www.dot-st.com/cp/st24winter-sanrio/ ■Hello Kitty x
“Heather”/”Me%” ・“Heather” A total of 7 extremely cute types packed with Hello Kitty’s worldview are now available.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-ddb41c8f9fc105b64cb761a1f4236e46-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-ca27cd6f400ed9ee0a4019927b1b1b8d-3900×1560.jpg From left Product name: [HELLO KITTY] Assorted fleece sweatshirts, 3 types Price: 7,190 yen (tax included) Size range: FREE Product name: [HELLO KITTY] Jacquard knit all 3 types Price: 7,700 yen (tax included) Size range: FREE Product name: [HELLO KITTY] Mascot charm 2 types in total Price: 2,200 yen (tax included) ・“Me%” *Available at stores December 13th (Friday) and online at 10am on December 16th (Monday) A total of 11 types are available, including the popular toy key chain wearing winter attire.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-9f32349554a633ef59f40d08e9afa0f7-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-6ffb3d51dcb062d9880e40758d1b9f1b-3900×1560.jpg From left [HELLO KITTY] Cushion with blanket 2 types Price: 7,700 yen (tax included) [HELLO KITTY] Toy key chain 3 9 types in total Price: 2,490 yen (tax included) [HELLO KITTY] Pouch with carabiner, 3 types Price: 2,790 yen (tax included) ■KuromiדForever21”・“10C REPIPI” ・“Forever21” All apparel items with large Kuromi prints and Saiga items that are easy to use for daily use such as mirrors and key chains. Type 9.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-faa937b1a7b7b6e3bda7c5f7a91b31f2-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-2a1e51607edcc19e09c7b4e999e41200-3900×1560.jpg From left Product name: [Kuromi] Room wear 2 types in total Price: 8,990 yen (tax included) Size range: FREE Product name: [Kuromi] Big hoodie all 2 types Price: 6,690 yen (tax included) Size range: FREE Product name: [Kuromi] Ribbon long T-shirt, 2 types Price: 4,490 yen (tax included) Size range: FREE ・“10C REPIPI” A hoodie/skirt setup with coloring inspired by Kuromi, all knee-highs Full coordination with 3 types◎
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-19b873f27fe5500bd6faaba6398b1cb4-3900×2340.jpg Product Name: [10C REPIPI] [Kuromi] Dolman ZIP Parka [Fleece lining] 2 types in total Price: 4,990 yen (tax included) Size range: 110cm, 120cm, 130cm Product name: [10C REPIPI] [Kuromi] Sweat skirt [Fleece lining] 2 types in total Price: 3,990 yen (tax included) Size range: 110cm, 120cm, 130cm Product name: [10C REPIPI] [Kuromi] Kuromi knee high 2 types in total Price: 880 yen (tax included) Size range: FREE ■Cinnamoroll x “repipi armario” A total of 9 types of apparel and miscellaneous goods, including Cinnamoroll items with winter silhouettes, are now available.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-f477c39f0ea52d906e41a25e4981eb50-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-1822783466941570c1b52ac366c68d6c-3900×1560.jpg From left Product name: [Cinnamoroll/Hangyodon] Moco slippers Price: 2,200 yen (tax included) Product name: [Cinnamoroll/Hangyodon] Quilt pouch Price: 1,980 yen (tax included) Product name:
[Cinnamoroll/Hangyodon] Mascot charm Price: 1,980 yen (tax included) Product name: [Cinnamoroll/Hangyodon] Two types of handkerchief towel Price: 440 yen (tax included) ■Hangyodon x “repipi armario” All items, including figure pouches and slippers made of fluffy winter-like fabric. 9-type collaboration goods are now available.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-6df7c7ae259db37a32c6a0ef6e03435a-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-103585d94a0dd4ae90e9ebd0d2cd49a5-3900×1560.jpg From left Product name: [Cinnamoroll/Hangyodon] Moco slippers Price: 2,200 yen (tax included) Product name: [Cinnamoroll/Hangyodon] Quilt pouch Price: 1,980 yen (tax included) Product name:
[Cinnamoroll/Hangyodon] Mascot charm Price: 1,980 yen (tax included) Product name: [Cinnamoroll/Hangyodon] Handkerchief towel, 2 types Price: 440 yen (tax included) ■Little Twin Stars x “mysty woman” Recommended items for feminine girls, inspired by the world of Little Twin Stars. All 4 types will be released exclusively on the web. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-feaebce9c7b942e4370341793230cbc5-3900×2600.jpg
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-462b220a4a8008851ddb7943e3129916-3900×2340.jpg Left image Product name: [Kiki & Lala] Star button crew cardigan all 3 types Price: 7,500 yen (tax included) Size range: FREE Right image Product name: [Kiki & Lala] Gradient knit 2 types in total Price: 7,000 yen (tax included) Size range: FREE ■Metaverse item details
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-1321141fee49eaaf56059a0d859489a3-1920×1080.png Based on our mission of “Play fashion!”, we hope to provide
opportunities to enjoy fashion even more through experiences of things, things, people, and moments, not only in the apparel field but also in the world of Metaverse. Since then, we have been selling metaverse digital fashion (clothes for avatars) from 11 brands developed by our company, which have been very well received. This time, the 4th edition of and ST x Sanrio Characters items have been made into digital fashion. Metaverse items that allow you to enjoy fashion virtually will be on sale at StyMore and BOOTH at the same time. Please enjoy it in both the real and metaverse.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-8e68f00dd067a6029d1ba61b20817159-1920×640.png Metaverse items were created with the cooperation of the following three creators. ・LYRA (Kuromi x Forever21) ・Special Adore-chan (Heather x Hello Kitty, Cinnamoroll & Hangyodon x repipi armario) ・enu. (Me%×Hello Kitty, Little Twin Stars×mysty woman)
[Cinnamoroll] A white dog boy born on a cloud in the distant sky. [Hangyodon] A half-merman born in China. I’m good at making people laugh. But in reality, he is a lonely romantic. [Kuromi]
Self-proclaimed rival of My Melody. She may look like a rowdy person, but she’s actually very girly! ? [Little Twin Stars] Twin twin stars who came from a distant star country to become a shining star. ■About Sanrio Puroland
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-444ceee85668696dcb027c4fe229a6b6-1723×1350.jpg A theme park located in Tama City, Tokyo where you can interact with Sanrio characters including Hello Kitty. The facility is entirely indoors, so you can enjoy it safely even on rainy days, hot summers, and cold winters. We stage colorful and authentic parades and live shows that everyone from small children to adults can enjoy. <URL> https://www.puroland.jp/ ■Adastria official web store About “and ST”
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-bc6fb6051a8797c10bd4b9ef8b7c1f13-1950×780.jpg The official web store of the Adastria Group, where over 30 brands such as “Global Work”, “Nicoand”, and “Lori’s Farm” are gathered. = Can be used at approximately 1,500 brand stores nationwide and the web store! Save! and ST point = Staff board with the latest coordination updated daily by over 4,000 staff members = Abundant and real customer product reviews to help you with your shopping =An open platform where companies from various categories participate Customers, companies, communities, everyone, and more. Connect. “Fashion total platform”. We are currently operating 22 OMO-type stores “and ST Store” nationwide, which combine the advantages of a web store and a store. (As of the end of November 2024) https://www.dot-st.com/
https://apps.apple.com/jp/app/collect-point/id404786725
https://play.google.com/store/apps/details?id=jp.point.android.dailystyling&hl=ja ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2412/1304-2412-b45eccdec64dc2160662214d148f43f7-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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