MyVoice Kimono Survey Approximately 35% of those who have worn a kimono have only worn it once. As for the pre paration method, “rental” is more than 40%, with a slight increase trend.

MyVoice [Kimono Survey] Approximately 35% of those who have worn a kimono have only worn it once. Over 40% of people choose “rental” as a preparation method, with a slight increase trend by ​
My Voice Press release: February 4, 2025 [Kimono Survey] Approximately 35% of those who have worn a kimono have only worn it once. Over 40% of people choose “rental” as a preparation method, with a slight increase trend ＜＜ TOPICS ＞＞ ■About 35% of those who have worn a kimono have only worn it once. More than 40% of people choose “rental” as a preparation method, with a slight increase trend ■More than 20% of respondents intend to wear a kimono, with a high proportion among young women. Over 30% of those who have experience wearing a kimono, 40% of those who can wear it themselves (no other clothing allowed) MyVoicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) will conduct its fourth internet survey on kimono from January 1, 2025. It was carried out on the 7th. We ask about how they wear their kimono, how they prepare it, and their intentions. We would like to inform you of the results of the investigation. [Survey target] MyVoice survey monitor [Survey method] Internet survey [Survey period] January 2025 Monthly 1st to January 7th [Number of respondents] 9,188 people [Survey results details]
https://myel.myvoice.jp/products/detail.php?product_id=31809 1. Kimono wearing scene Approximately 55% of people have worn a kimono other than when they were children. Regarding the occasions for wearing it (multiple answers allowed), 26.6% said “Coming-of-age ceremony,” 25.3% said “Wedding ceremony/reception (for myself),” “Wedding ceremony/reception (attendee),” “New Year’s Day,” and “My own graduation ceremony.” It is in the 10% range. 2. Frequency of wearing kimono Among those who have worn a kimono, 34.9% have only worn it once, which is an increasing trend. The rate is higher for men at just over 50%, especially around 60% for men in their 50s and 60s. It is more than 20% female and tends to be higher among young people. Image
URL: https://prcdn.freetls.fastly.net/release_image/7815/1579/7815-1579-6747a0fb9fa17bdb92fd997dc1265812-600×312.png 3. How to prepare kimono We asked people who have worn a kimono how they prepared (multiple answers allowed). 42.5% said they rented it, which is a slight increase compared to past surveys. Among those who have only worn it once, the percentage is higher at just under 60%. “My own kimono: I bought it myself” is on the decline, but the frequency of wearing it is “more than once a month”, “once every 2-3 months”, and “about 1-2 times a year” is the most common. Masu.
https://prcdn.freetls.fastly.net/release_image/7815/1579/7815-1579-68b59b24be6f9cb758fce3ec0cda79ba-600×312.png 4. Kimono dressing experience Approximately 15% of people can wear a kimono by themselves. 4.2% of women in their 70s said they could wear it themselves and others could wear it, at 16%. 5. Intention to wear kimono When asked if they would like to wear a kimono in the future, just over 20% of respondents said they wanted to wear a kimono (total of “I want to wear it” and “I kind of want to wear it”). The ratio is higher among young women, with over 60% of women in their teens and 20s, and around 40% of women in their 30s and 40s. Additionally, just over 30% of those who have experience wearing a kimono and 40% of those who can wear a kimono by themselves (no other clothing is allowed).
https://prcdn.freetls.fastly.net/release_image/7815/1579/7815-1579-5055d7e1f1a4b44c70f5f7c4a9eb8ed2-600×312.png 6. Anxieties and troubles about wearing a kimono Things that make you feel anxious or have trouble with wearing a kimono (multiple answers allowed): “I can’t put it on myself, I can’t fix it when it comes loose,” “Even if I have a kimono, I don’t have many opportunities to wear it,” “It’s a hassle to care for and store it,” 35% to 36% said they have trouble finding storage space. Among those who can wear their own kimono, the top two responses were “I don’t have many opportunities to wear it,” “It’s a hassle to care for and store it, and I have trouble finding a place to store it.” “It’s expensive to buy a kimono” and “The rental fee is expensive” were higher among young women.
＜＜ Comments from respondents ＞＞ ☆Reasons for wanting to wear a
kimono/Reasons for not wanting to wear a kimono (5,274 total) Arrival I want to I’m interested in kimonos and am considering taking a kimono class, so I wanted to go out once I was able to wear them. (Female, 32 years old) Arrival I want to Homongi is more glamorous and formal than any other dress, so I would like to wear it for such occasions. (Female, 59 years old) Arrival I want to The other day, two people came to a Christmas party wearing kimono, and since they’re seniors now and don’t have a chance to wear them, I thought I’d try wearing kimono next time. (Female 68 years old) Arrival I don’t want to Because I can’t put it on myself. Also, I don’t have the opportunity to wear kimonos, and the tightness of the kimono has made me feel unwell. (Female 42 years old) Arrival I don’t want to It is not possible to fold the kimono after putting it on. Dressing up costs money. (Female, 56 years old) Arrival I don’t want to I feel like it’s more of an attractive thing and doesn’t fit into a normal lifestyle. (Male, 54 years old) Which I can’t say I haven’t thought about it at the moment, but I would like to wear it if I get a chance. (Male, 35 years old) Which I can’t say It’s hard to move around, so you don’t have to wear it. I like seeing what people are wearing. (Female 45 years old)
https://myel.myvoice.jp/products/detail.php?product_id=31809 *In addition to the above questions, “Number of tickets you own” and “How you would like to prepare them”. About publishing and citing research results ​ Please be sure to confirm this when publishing or quoting survey results. For inquiries regarding the survey results, please contact the email address below.
myel@myvoice.co.jp (in charge of MyEL) My Voice Com Co., Ltd. [Representative] Representative Director Kazuhisa Takai [Established] July 1999 [Capital] 161.83 million yen (including capital reserve) [Business] Internet research, offline research, text mining, questionnaire database [Location] 5th floor, Eiha Building, 3-17-11 Kanda Nishikicho, Chiyoda-ku, Tokyo [Company website]
https://www.myvoice.co.jp/ *MyVoicecom Co., Ltd. is a research company of the ITOCHU Group that mainly provides internet surveys. ★My Voice Com is recruiting “survey monitors”. For details, seeClick here.