IVA, which provides the No. 1 market share in Japan for authentication services, has joined the Association for Autonomous Distribution Management of Japan (AACD). Build a cooperative system to strengthen counterfeit measures.
IVA Co., Ltd. Press release: February 4, 2025 IVA, which provides the No. 1 market share of authentication services in Japan, has joined the Association for Autonomous Distribution Management of Japan (AACD). Build a cooperative system to strengthen counterfeit measures. ~ Eliminate counterfeit branded products in the reuse market and support the health of the industry ~ IVA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yoshio Aihara, hereinafter “IVA”), which operates “Fake Busters”, an authentication service with the No. 1 market share in Japan (*1), is a general incorporated association. We have joined the Japan
Distribution Association (AACD) as a supporting member. AACD is an organization that aims for the healthy development of the secondary distribution market (parallel import/reuse) and works to eliminate counterfeit and fraudulent products. IVA, which has a track record of over 1.8 million appraisals, will contribute to improving the reliability of the reuse market by building a cooperative system with AACD to strengthen counterfeit countermeasures. This is the first time that we have joined as an appraisal service provider (*2).
https://prcdn.freetls.fastly.net/release_image/53083/54/53083-54-b6f7b918dba6c9718ed4d7d699f42ebb-1950×1096.png (*1) In-house research, December 2022 survey, as an “authenticity appraisal service” in Japan (*2) Other appraisal service providers joined at the same time ◼️Background and purpose of the partnership In recent years, with the expansion of the reuse market, the distribution of counterfeit products is having a serious impact on consumers and the market. To address this issue, AACD collaborates with many companies to develop its own standards and develop a monitoring system, thereby preventing the distribution of counterfeit and fraudulent products and creating an environment where consumers can shop with peace of mind. I’m here. To date, IVA has worked to prevent the distribution of counterfeit products through its authentication service “Fake Busters” in cooperation with many reuse companies and marketplaces in Japan and abroad, such as Mercari and Bookoff. With this membership, we will promote business activities that contribute to the health of the industry through collaboration and exchange of opinions with the AACD. ◼️About the Japan Distribution Association (AACD) AACD is an organization established in April 1998 with the aim of preventing and eliminating the distribution of “counterfeit products” and “unauthorized products” in the secondary distribution market (parallel import/reuse). In order to create a reliable market for branded products where consumers can shop with peace of mind, we collaborate with related organizations, organizations, and related companies, and establish our own voluntary product handling standards. We have established a monitoring and management system and are actively conducting activities. https://www.aacd.gr.jp/
https://prcdn.freetls.fastly.net/release_image/53083/54/53083-54-6b298a88b673dad864c78b9fa2e3f82c-1950×1096.png ◼️Comment from Hiroshi Anegawa, Secretary General, Japan Distribution Voluntary Management Association We are very pleased to welcome product inspection companies as supporting members and to have established a system that allows us to verify multifaceted measures against counterfeit products. We appreciate your cooperation in exchanging information regarding efficient measures against
counterfeit products. ◼️Comment from IVA Representative Director and CEO Yoshio Aihara Until now, IVA has been working to prevent the distribution of counterfeit products through the authenticity verification service “Fake Busters,” and this time, we have joined the AACD, with which we have been exchanging opinions for a long time. We are very happy to be able to work with you to prevent the distribution of counterfeit products. ◼️About “Fake Busters” “Fake Busters” is an authentication service with the No. 1 market share (*1) in Japan, targeting brands with a high number of counterfeit products, with a cumulative total of over 1.8 million appraisals. We perform accurate and quick appraisals by making full use of our appraisal team with a wide variety of backgrounds, state-of-the-art specialized equipment, and AI appraisal technology. We opened a Taiwan base in June 2023 and a Chinese subsidiary in September of the same year, and have been promoting overseas expansion of our business. Currently, in addition to Japanese, we support five languages: English, Simplified Chinese, Traditional Chinese, and Korean, as well as nine major currencies.In the future, we will support not only the Japanese market, but also the Asian market, Western market, and European market. We will also proceed with the expansion. Official Instagram account:
https://www.instagram.com/fakebusters_official/ Official X (old Twitter) account: https://x.com/FAKEBUSTERS_JP
https://prcdn.freetls.fastly.net/release_image/53083/54/53083-54-9c573c86d7ea7caa6d3c2a9c65475924-1500×315.png ▼Click here for details and inquiries about the corporate plan “Partnership Program”
https://www.fakebusters-iva.com/ja/BusinessContact ▼About compatible brands Currently, we can appraise approximately 92 brands, including sneaker brands, apparel, accessories, and luxury brands. We will continue to add compatible brands in the future.
https://prcdn.freetls.fastly.net/release_image/53083/54/53083-54-42c75266e8e2e6ab6cdc2e88c4c56ad7-2058×1158.png ◼️Representative Director and CEO Profile
https://prcdn.freetls.fastly.net/release_image/53083/54/53083-54-5fb768ba261449b3b940ff49e54781c1-733×733.png Yoshio Aihara Born in 1995. Graduated from Aoyama Gakuin University Graduate School of International Management and obtained an MBA. Developed his first apparel-related business while a student. Therefore, we focused on the ever-growing sneaker market and the long-standing issue of “fake” in the market, and in 2019, we launched “FAKEBUSTERS”, an authentication service that achieves high accuracy by combining AI and appraisers. Established IVA Co., Ltd. Bilingual in Japanese and Chinese. Selected for “Forbes JAPAN 30 Under 30 2023” and “Forbes 30 Under 30 Asia 2024″. ◼️Recruitment information The FAKEBUSTERS team has a small number of professionals working together to develop and operate the business in each function such as software development, product development, appraisal operation construction, and corporate. We will continue to aim to become an organization that creates new de facto standards while maintaining our small and elite membership. In order to create a world where people say, “Because of FAKEBUSTERS, I can shop with peace of mind,” we would like to hear from people who can make the most of their abilities on the
FAKEBUSTERS team. We are all looking forward to seeing you.
https://herp.careers/v1/iva0403 [Company Profile] IVA Co., Ltd. (Fake Busters management) Location: 3F, 2-22-5 Higashi, Shibuya-ku, Tokyo Representative Director: Yoshio Aihara Business details: Authenticity appraisal of sneakers, brand bags, trading cards URL:
https://iva-corp.com/

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