[Mizuno Milliner Co., Ltd.] Mizuno Milliner’s private brand
“Anastasia”, a 100-year-old company, will be developed with the theme of the mysterious and romantic “starry sky” in 2025
Mizuno Milliner Co., Ltd. Press release: February 5, 2025 100-year-old company Mizuno Milliner’s private brand “Anastasia” will be developed under the theme of the mysterious and romantic “starry sky” in 2025 Sales start at department stores nationwide from early February Mizuno Milliner Co., Ltd.
(Headquarters: Sumida-ku, Tokyo, President and CEO: Keitaro Igarashi), a hat manufacturer founded in 1920, takes on the challenge of modern new technology while preserving tradition, has launched the private brand “Anastasia” in 2025. Starting from the beginning of February, the annual theme for the spring season will be “Starry Sky,” and products will be rolled out mainly at department stores nationwide from early February.
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-2854e59c74a781233878a78bda940e20-3900×2925.jpg 2025 theme “Starry sky” image visual
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-8889d9bf1da33553d030cc15fc0ca9d4-540×630.jpg New products for spring 2025
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-5615a26af685dc8627dc901ccbed13aa-590×722.jpg New products for spring 2025 ▼The theme for 2025 is “Night Sky” For “Anastasia,” each designer creates a hat based on a theme determined by a design team of six people. The theme for 2025 is “Starry Sky”. The hat has a mysterious and romantic design that resembles the stars shining in the night sky. The selection of materials is important depending on the theme. This year, we will mainly use glitter and stones to match the theme. Incorporating a wide range of inspiration from the word “starry sky”, such as Greek mythology, outer space, and natural phenomena such as shooting stars and the aurora borealis, each designer expresses a variety of starry skies to create one-of-a-kind hats. ▼The brand concept is a hat that the slightly selfish and greedy girl “Anastasia” wants “Anastasia” is a private brand that we have been developing since 2003, and the concept is a hat that the slightly selfish and greedy girl “Anastasia” would want. In order to reach customers who sympathize with the brand’s worldview, regardless of age, a total of six staff members, including the designer, create seasonal items centered on one-of-a-kind items while imagining the “cuteness” of this girl, Anastasia. We produce hats for every occasion.
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-3055872c2e53327ea1df06c3f992f989-397×597.jpg “Anastasia” brand image ▼Background and characteristics of brand launch This brand was originally launched by a designer and business owner who was active as an individual, but when the brand was in danger of disappearing due to withdrawal from the business, our company decided that “good things should remain in the industry.” took over for the survival of the brand. One of the brand’s
characteristics is the way it is tailored. Hats that need a beautiful three-dimensional finish are generally reinforced with a stiff cloth called interlining, but the problem with this method is that the softness of the fabric becomes difficult to achieve. “Anastasia” does not use adhesive interlining, but instead is cut and sewn like clothing to create a three-dimensional effect, and our company follows this method as well. We are not bound by the idea that “it’s a hat, so it has to be done this way,” and we create tailoring that does not take away from the beauty and cuteness of the hat. ▼Unique theme and worldview created by “Anastasia” “Anastasia” has produced hats with various themes and has been loved by many customers. Customers are looking forward to it because each theme has a different impression, and we are now receiving requests such as “I like this theme!” and “I want another hat with that theme!” Patchwork-themed “Haguhagu” “Hagu Hagu” is based on the theme of patchwork, which uses scraps of expensive fabrics and joins the fabric together.The leftover scraps are used as the main character rather than leftovers, and the work is finished with a focus on “high quality and cuteness.” did. Because the items were made from scraps, many of the items were one-of-a-kind items, and were very popular among people who love fabrics.
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-5fca10b7ec45d78457d3edf1903ff148-940×579.jpg “Minerals and crystals” with the theme of sharpness and hardness In a departure from traditional hats that are based on curved lines, the top of the hat is pointed to resemble minerals and crystals, and a foil print is applied, which is unusual for hats. The unexpected theme was very popular with many customers who called it “fresh and fun.”
https://prcdn.freetls.fastly.net/release_image/59740/25/59740-25-b067cd6d34046accbddfaa2d89325b25-1074×628.jpg The “Anastasia” design team has created a brand Instagram
(@anastasia_hat2003). We will continue to deliver the world of the girl Anastasia to our customers by allowing the designers themselves to express their worldview. , “Anastasia” products are only sold in stores, mainly department stores. We have received requests for purchase from customers who are unable to visit our stores, so in the future, we will be offering a try-on purchase service, “hatbox”, so that more people can pick up our products. a
href=”https://hatbox.store/”
style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc We will also consider other methods such as selling on “noopener”>https://hatbox.store/). ◆About Mizuno Milliner Co., Ltd. Since its founding in 1920, Mizuno Milliner Co., Ltd. has been working hard to make hats, preserving tradition while actively challenging modern new techniques. Now that hats have become a familiar fashion item, we aim to make hats with care so that many people can enjoy them and use them for a long time. In recent years, as the number of millinery craftsmen has been on the decline, we place importance on fostering human resources who will lead the future and interacting with craftsmen. We support our own craftsmen and young designers in order to provide a better hat-making environment and opportunities for them to flourish. We aim to create an environment where everyone involved with hats can smile, and our joy is to help as many people as possible feel the joy of wearing hats. Company name: Mizuno Milliner Co., Ltd. Representative: Keitaro Igarashi,
Representative Director and President Address: 6-19-3 Yahiro, Sumida-ku, Tokyo Established: February 1, 1948 Capital: 26,000,000 yen Number of employees: 33 full-time employees (as of August 2023) Business details: Hat manufacturing and wholesale, women’s hats and hat-related miscellaneous goods URL:

This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.