【Jimmy Choo Tokyo Co., Ltd.】 JIMMY CHOO releases latest collection SPRING 2025 campaign featuring Chloe Sevigny
Jimmy Choo Tokyo Co., Ltd. Press release: February 5, 2025 JIMMY CHOO releases latest collection SPRING2025 campaign featuring Chloe Sevigny February 5, 2025 – JIMMY CHOO announces the SPRING 2025 campaign introducing its latest collection “Hyper Glamor” featuring Chloe Sevigny. Created and designed by Ezra Petronio and Lana Petrusevich of Paris-based Petronio Associates, it captures the energy, sophistication and playful attitude of the early 2000s, with Chloé, a trend leader and icon then and now. -This is a campaign that Sevigny embodies. The campaign is shot on a minimalist set that cleverly reflects the collection’s theme colors, and features striking visuals and movies that focus on Chloé and her featured shoes, bags and eyewear.
https://prcdn.freetls.fastly.net/release_image/13826/69/13826-69-39bba495e81162d9240297d0ab16c417-874×714.png Known for innovative roles in movies such as “KIDS” and “BOYS DON’T CRY,” he also received high praise for dramas such as “BIG LOVE” and “MONSTERS.” Acclaimed, Academy Award-nominated actor Chloe brings her unique charisma and creative energy to this SPRING 2025 campaign. Her confident presence and effortless attitude draw viewers into a world that reflects Chloé’s effortless, natural style. The campaign’s clean aesthetic and cropped moments also see Chloé questioning traditional notions of glamour, ultimately redefining it according to her own rules. Chloe Sevigny has the following to say about this campaign: “I believe that the freedom of expression that fashion gives us is very powerful. Wearing heels or owning your favorite bag allows you to transform yourself from day to day. For me, JIMMY CHOO has always enjoyed the idea of glamour, expressing it in fresh and modern ways, and exploring the feelings we get from our products – not just how they look, but how they make us feel. ” “Chloe embodies the spirit of the JIMMY CHOO Woman: confident, unpretentious, with a strong sense of self, charming and comfortable. Her energy is captivating.” Creative Director Sandra Choi ( Sandra Choi) says: The SPRING2025 campaign explores the boundless positivity and energetic femininity of the 2000s. Sculptural ribbons adorn STAZ shoes and bags, oversized sequins transform minimal ISA mules and the iconic BON BON bag. These playful accents represent pivotal moments in JIMMY CHOO’s evolution. In the campaign, Chloe, who appeared in JIMMY CHOO’s SS16 campaign, appears again wearing the brand’s iconic drop heel “IXIA” that she wore on the red carpet, demonstrating a solid and continuous connection with the brand. stands out beautifully. The SPRING2025 collection can be viewed at each store and online store. Campaign Credits Talent: Chloe Sevigny Creative Direction: Ezra Petronio & Lana Petrusevych Director of Photography: Juliuen Andretti Stylist: Jane How Set: Giovanna Martial Hair: Damien Boissinot Make Up: Christelle Cocquet Manicurist: Alexandra Janowski BTS photographer: Josipa Orasanin Production: The Production Club
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