[Adastria Co., Ltd.] [Valentine Limited] Love-filled collaboration items from Heather and Philly-Chocolate are on sale!
Adastria Co., Ltd. Press release: February 5, 2025 [Valentine Limited] Love-filled collaboration items from Heather and Philly-Chocolate are on sale! “Royal Valentine” items will be available from Friday, February 7, 2025
https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-93a394cb02451dcf689fae1583eb4dd8-1920×996.jpg Developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company” “Heather” will be releasing Valentine’s limited collaboration items with the chocolate brand “Philly-Chocolate” starting February 7th (Friday) at Heather stores nationwide, official web store and Sales will begin at ST (and Esty) and ZOZOTOWN. Philly-Chocolate, with which Heather collaborated for the first time, is a chocolate brand with a strong fan following based on the concept of “gift chocolate with a fashion sense.” With the hope of making our customers’ daily lives even more special, we have planned our first collaboration that incorporates cute “classic Valentine’s Day” images such as ribbons and floral patterns. Valentine’s day items full of love, such as a pure white dress with an all-over heart pattern knit, a bright red cardigan with a heart-cut work, and a collaboration knit with the Love logo, all filled with the feeling of “wanting to convey love straight (heart)” for Valentine’s Day in 2025. Expand. To commemorate this collaboration, we have prepared Philly-Chocolate gift chocolates that are cute, delicious, and have a “fashion feel” to customers who make purchases of 8,000 yen or more. Please enjoy it as a reward for yourself. ■ Overview “Heather” x “Philly-Chocolate” collaboration Release date and time Friday, February 7, 2025 Deployment channel Official WEB STORE and ST https://www.dot-st.com/heather/ ZOZOTOWN Heather stores nationwide Special site
https://www.dot-st.com/heather/cp/Valentine0207 ■Product details Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-7e825432a72bc7559a56d87d0ebdef27-1477×1026.jpg Heather’s popular logo knit has been updated with Philly-Chocolate’s original design. The simple design is accented with the front logo, making it an item that is easy to mix and match on a daily basis. Product name: Philly Chocolate Assorted Logo Knit Price: ¥7,190 (tax included) Color options: ivory, black, embroidered logo Size: Free
https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-d7dfdebf3a140be69aae32404fdf7b78-3900×3900.jpg Philly Chocolate’s original design is embroidered on an A4 size tote bag. Product name: Philly chocolate tote bag Price: ¥3,850 (tax included) Color options: red, black ■Novelty
https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-ba17f6cbe35e6c55cdad87495548dc07-1477×1108.jpg Those who purchase ¥8,000 or more at the store will receive special chocolate and an original shopper. Distribution will end as soon as it runs out, so don’t miss out! *If chocolate reaches the distribution limit, there is a possibility that it will only be given to shoppers. note that. ■About Heather
https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-eae61740b1217f06a111e87e982ca47a-2133×509.jpg A brand for “positive girls” who never forget their sense of fun. We propose a life-sized style by mixing trends based on girlish and moderately edgy items. https://www.dot-st.com/
https://www.dot-st.com/heather/
https://www.instagram.com/heather_love_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2471/1304-2471-297292d5d42026c99dc087d9a9b10e54-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with over 30 group brands such as Global Work, Niko&, and Lawry’s Farm operating around 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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