CHUMS x TIMEX 2nd collaboration! Introducing “HWYC WEEKENDER,” a timeless watch and pouch set that will make your holidays even more fun!
Ueni Trading Co., Ltd. Press release: February 5, 2025 The second collaboration between CHUMS and TIMEX! Introducing “HWYC WEEKENDER,” a timeless watch and pouch set that will make your holidays even more fun! Back To The 80s Ueni Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo, President and CEO: Mitsuki Miyakami) and Landwell Co., Ltd., Kita-Aoyama, Minato-ku, Tokyo, Representative Director: Yoshitaka Tsuchiya) are the American brand TIMEX, each of which is the sole agent in Japan. A collaboration set between Timex and CHUMS will be released on February 21, 2025. Image
URL: https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-1175f7e6831a8daf81b7336ae7c58fdf-1600×1600.jpg The second collaboration between CHUMS and TIMEX, the first in about 10 years. This time we will introduce TIMEX’s standard model “WEEKENDER”. This model is perfect for CHUMS who enjoy outdoor activities and camping with friends and family on holidays. The concept is “Back To The 80s”. A special model that features the old logo used by both CHUMS and TIMEX in the 1980s on the dial. The case color is a classic matte black brass material. The dial color is ivory, which is also a classic design with a heritage feel.
https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-b0bd3a7d6344723ce589ff9874bd7c91-1600×1600.jpg The product name was created by combining CHUMS’s password “HANG WITH YOUR CHUMS!” (Let’s have fun with Chums) and TIMEX’s masterpiece “WEEKENDER”.
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—Release overview– CHUMS × TIMEX HWYC WEEKENDER (Chums x Timex HWYC Weekender) ○Model number: TWG066000 ○Release date: February 21st (Friday) ○ Sales price: 17,600 yen (tax included) ○Stores available: Some CHUMS directly managed stores, CHUMS ONLINE SHOP, TIMEX Japan official website/some TIMEX retailers ○Set contents: Watch body, 2 straps Hurricane Walker shaped pouch
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–Product overview– ●Special specification hour and minute hands The long hand of the pencil hand is TIMEX BLACK, and the short hand is CHUMS RED, and it is designed to be useful outdoors and camping as it has a luminescent hand so that it is easy to see when camping at night.
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https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-f18a74c505564dd1e988574db33333e2-1600×1600.jpg ●Booby logo The stainless steel case back is engraved with the CHUMS and TIMEX logos. Furthermore, when you press the crown and turn on the Indiglo light that illuminates the entire dial, the silhouette of the current Booby logo will appear, a special gimmick only available for this collaboration! !
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https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-d5476c7139be2c45d89bb1d8d1dcea72-1600×1600.jpg ● Special watch pouch with “Hurricane Walkers” motif As an accessory, it comes with a watch pouch limited to this collaboration, which incorporates the design source of the sweat shorts “Hurricane Walkers”, which were also created in the 1980s, into a watch pouch. This is a special watch pouch with the CHUMS and TIMEX logos printed on the drawstring adjuster with the CHUMS origin “retainer” motif.
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https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-725a3b90df2b19a57843e7a60dfd1f18-1600×1600.jpg ●Strap included In addition to the simple black watch strap, one replacement strap with a custom-made gray/white stripe that matches the color of the adjuster on the special pouch is included. Since it is a pull-through type made of nylon, you can easily change it and enjoy it according to your preference and situation.
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https://prcdn.freetls.fastly.net/release_image/25284/1574/25284-1574-0e9501adbfda54b515d263c1dea24f25-1600×1600.jpg Don’t miss out on this limited edition model, which has a sense of heritage that was made possible by a collaboration between American brands with a long history since their founding.
●TIMEX Timex is the most well-known American brand in the world and has a history of over 170 years. Founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut, Timex has grown to be used by hundreds of millions of people around the world. Its long history includes the world’s first Mickey Mouse watch manufactured in 1933, the masterpiece IRONMAN(R) watch released in 1986, and the world’s first watch released in 1992 that overturned conventional wisdom. We have created many innovative technologies and designs as well as products, such as the full dial luminescence function and the Indiglo(R) night light function. In recent years, in addition to the archive reprint series, collaborations with global brands including Japan, and bespoke orders from domestic and international select shops have also attracted attention. TIMEX official website
https://www.timexwatch.jp/ ●CHUMS The founder, who used to work as a river guide on the Colorado River in Utah, USA, developed the sunglasses strap because of the problem of sunglasses falling into the river when rafting. The result was CHUMS’s first product, the CHUMS Original Retainer. Established a factory in Hurricane, Utah, created the brand mascot Booby Bird, and began developing apparel using sweatshirts. The brand, which celebrated its 40th anniversary in 2023, continues to give form to people who wish they had items like this in their daily lives. CHUMS ONLINE SHOP http://www.chums.jp/ “CHUMS(R)︎,” “BOOBY BIRD(R)︎,” and “Booby Bird(R)︎” are registered trademarks of Landwell Co., Ltd. — ●CHUMS mascot: Booby Bird The “bonito bird” inhabits the coastline from Ecuador to southern Mexico, and the Ogasawara Islands in Japan. Because they are so friendly and fearless, they are also called “bobo” by South American fishermen, the same word as the second-to-last booby bird that everyone is familiar with. ●Hurricane Walkers “Hurricane Walkers” sweat shorts have been a long-selling item since 1989. This masterpiece features a hidden pocket on the right side of the front pocket and the retainer material that is the origin of CHUMS on the waist. Made of loop pile sweat material, these shorts are soft and comfortable to wear, and can be worn by a wide range of generations. ●WEEKENDER TIMEX’s is a casual watch that was released in the fall/winter season of 2011 and sold over 500,000 units in five years in Japan alone. The pull-through type is known as the one that started the ribbon belt boom.

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