[MXN JAPAN Co., Ltd.] Korean street brand “ETCE”, which incorporates youth culture from a modern perspective, has landed in Japan for the first time!
MXN JAPAN Co., Ltd. Press release: November 22, 2024 ETCE, a Korean street brand that incorporates youth culture from a modern perspective, has landed in Japan for the first time! Held at Hankyu Umeda Main Store from November 27th (Wednesday) to December 3rd (Tuesday)! !
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-89df57e40612471193840c20293cf601-1280×853.jpg We are pleased to announce that the brand “ETCE”, whose marketing is handled by MXN JAPAN Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative: Choi Choi), will be holding a pop-up store at Hankyu Umeda Main Store. About ETCE ETCE is a brand represented by Park Joo Sung, a fashion Youtuber with 580,000 subscribers who is famous for his nickname “Jang Daddy.” Focusing mainly on people in their late 20s to early 30s, we focus on proposing the youth culture of the era from a modern perspective, and develop products with a rock-chic and casual mood, with freedom, vintage, and rework as the main keywords. Masu.
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-b4b29b7aee179911042fa49975dd2afe-2025×2700.jpg About Pop-up Store @ Hankyu Umeda Main Store Period | November 27, 2024 (Wednesday) to December 3, 2024 (Tuesday) Business hours|10am to 8pm Location | Hankyu Umeda Main Store 3rd floor Promotion Space 32 Event ・Hankyu Umeda main store POPUP only! We sell bespoke products!
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-17a28f0b19ab2f74ce62f2c5d2da9dff-2250×2700.png ROTOTYPE HENLEY NECK WAFFLE KNIT (RED) ¥13,141 (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-3a363c56ea694561addacac7b9d26384-2250×2700.png Available in 3 sizes: M.L.XL! A henley neck piece that can be worn alone or with an outer layer! Item introduction
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-a9e92010c59181bc88d62ede17492f49-1350×1080.jpg SKULL COTTON KNIT ¥16,786 (tax included) This season’s main label, the skull on the front, is eye-catching. Another good point is that the jawbone part is designed with the name [ETCE].
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-e102933e72384b0195d6215c36a56208-1519×2700.jpg PROTOTYPE HENLEY NECK WAFFLE KNIT ¥13,141 (tax included) A waffle knit with a skull graphic design. It comes in a wide variety of colors, so it can be worn with an American casual feel!
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-47ded3ea2536cd6a5fb1ed2b844cd64d-1206×2144.jpg HEAVY WOOL QUILTING JACKET ¥21,533 (tax included) An easy-to-use item that’s worth having at least one. The wool fabric is perfect for protecting against the cold!
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-d1ffc3e5be1f1d30467e1b9756ed91bf-1101×1376.jpg DOUBLE KNEE DESTROYED PANTS ¥23,080 (tax included) It has a double knee design, so you’ll want to incorporate it as an accent to your everyday outfit. As shown in the photo, you can attach a key chain to your belt loop, or tuck the hem inside your high-cut shoes to expand your coordination!
https://prcdn.freetls.fastly.net/release_image/77024/127/77024-127-22456950cbb131451d597f7af99c931e-2025×2700.jpg NEW VISION CAMO CAP ¥7,177 (tax included) Deep depth allows for a comfortable fit and street style look when worn. This item is popular for its unique street fit and atmosphere, regardless of head size. Brand official website/SNS overview Official website|
https://www.etce.kr/ Official SNS (Instagram)|
https://www.instagram.com/etce_official/ Official LINE account| https://liff.line.me/1645278921-kWRPP32q/?accountId=946diybo What is the Shinsegae Department Store HYPER GROUND project? This is a series of pop-up projects by Shinsegae Department Store, Korea’s leading department store, aimed at delivering carefully selected Korean brands to Japanese customers. Brands selected from Shinsegae Department Store’s “HYPER GROUND” floor for the MZ generation (born from the late 1980s to the 2000s) will be displayed from October 16th (Wednesday) to December 31st (Tuesday), 2024. We will be holding a series of POPUPs featuring approximately 14 brands at Hankyu Umeda Main Store Special Space. We welcome you with an attractive space design and a wide variety of products that will give you the experience of shopping in a Korean city. Please pay attention. Event information For detailed information regarding the event, please check the Instagram below and the Hankyu Umeda Main Store website. SNS (Instagram)| https://www.instagram.com/interculture_space/

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