[United Arrows Co., Ltd.] Director Emiri Henmi, new brand “conte” debuting in the fall/winter season of 2024, opens its first store in the Kyushu area, opening in Fukuoka/Hakata in March
United Arrows Co., Ltd. Press release: February 10, 2025 Director Emiri Henmi’s new brand “conte” debuting in the fall/winter season of 2024 will open its first store in the Kyushu area, opening in Fukuoka/Hakata in March United Arrows Co., Ltd. (Representative Director, President and CEO Yoshinori Matsuzaki: Shibuya-ku, Tokyo) will open the Hakata store of its new brand “conte” targeting independent adult women on Thursday, March 20, 2025 (holiday) at “Amu Plaza Hakata” (Fukuoka City, Fukuoka Prefecture). This is our third store following the Aoyama and Shinjuku stores, and our first to open outside of Tokyo.
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-e180ead8975dc645875277841f9e88b6-3089×2048.jpg From “conte” 2025 Spring/Summer season visual “conte” is a brand that proposes clothing for modern adult women, based on the statement “Novel BEIGE” and the concept of “NATURAL MODE,” with items that are made with reliable tailoring and manufacturing, and feature feminine silhouettes and men’s-like details. The director is Emiri Henmi, who has experience working as a brand director for multiple brands in the past. It will debut in the fall/winter season of 2024, with Aoyama and Shinjuku stores opening in September of the same year. Now, a new Hakata store will be opened in Amu Plaza Hakata, a highly sensitive fashion building directly connected to Hakata Station. The Hakata store’s interior is based on greige, which stands out with the brand color beige, while incorporating black and gray into some of the curtains, rugs, and antique fixtures, creating a chic and calming impression. We welcome our customers in a space with a slightly different atmosphere from our Aoyama and Shinjuku stores. One of the main strategies of our medium-term management plan (from the fiscal year ending March 2024 to the fiscal year ending March 2026) is the “UA MULTI Strategy: Initiatives to expand our business scope and customer base through new business development.” With the launch of “conte” and regular store openings, we aim to expand our fashion taste axis, acquire new customers, and expand our business. ■Conte Hakata store overview
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-6a93c8155378e33ffa526fb8018d0260-3900×2194.jpg Store name: conte Hakata store Opening date: March 20, 2025
(Thursday/Holiday) Address: Amu Plaza Hakata 2F, 1-1 Hakataeki Chuo-gai, Hakata-ku, Fukuoka City, Fukuoka Prefecture Business hours: 10:00-20:00 Sales floor area: Approximately 98 square meters ■ About “conte” 2025 spring/summer season products (some) Under the season theme “Dual Nature,” we express the season where we can see the duality of people, the duality of styling, and the new image of the “conte” woman. The keywords are denim-like material using hemp and washi paper, and we have designed jackets (*1), skirts, pants (*1), and all-in-ones (*2) using these materials. In addition, we will be offering shirts, knitwear, pants, and other items in carefully selected beige colors this spring and summer.
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-137b80be34f9588e76a7d6cf0bb3f325-1790×2700.jpg All-in-one: 49,500 yen (*2) Choker: 26,400 yen (JAMIRAY) Stole: 20,900 yen (ASAUCE MELER)
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-8b5c9e663c027665188f3afdfe682423-1790×2700.jpg Cardigan: 35,200 yen All-in-one: 29,700 yen Pumps: 64,900 yen (NEBULONI E.) Glasses: 44,000 yen (ayame)
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-36e799adb41c48431e75f497a3579160-1790×2700.jpg Jacket: 49,500 yen (*1) Pants: 35,200 yen (*1) Cut: 13,200 yen Earrings: 52,360 yen (OTIUMBERG)
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-6a21c8734e128f5266bbb0a4bf32cb84-1790×2700.jpg Dress: 39,600 yen Pants: 29,700 yen Sandals: 86,900 yen (NEBULONI E. for conte /Nebroni for Conte) Bag: 20,900 yen (JAMIRAY) Bangle: 39,600 yen (JAMIRAY)
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-9be214e28e98cce4913805d61e5874f7-1790×2700.jpg Sweatshirt: 28,600 yen (blurhmsROOTSTOCK for conte/BrahmsROOTSTOCK for conte) Cut: 16,500 yen (blurhmsROOTSTOCK for conte/BrahmsROOTSTOCK for conte) Skirt: 19,800 yen Glasses: 41,800 yen (ayame) Necklace: 61,600 yen (OTIUMBERG) *Items not specifically noted are “conte” original planned products. *All prices include tax. ■conte About the Hakata store opening commemorative novelty
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-6e472895268b6f29dd79dae922c532e5-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-1b125a410a8f45a3e4c65cf481524634-3900×3900.jpg To commemorate the opening of the Hakata store, we will be giving away a conte original pouch made from the same material as the paper (Japanese paper) jacket and pants (*1) to those who purchase over 33,000 yen (tax included). It will end as soon as the quantity is limited and runs out. ■Reference: Press release 2024 fall/winter season debut, director Emiri Henmi’s new brand “conte” will open long-awaited stores in Tokyo, Aoyama and Shinjuku in September (announced on August 1, 2024) Debut of “conte”, a new brand aimed at independent adult women. With Emiri Henmi as the director, we propose clothes for adult women living in the present with the statement “Novel BEIGE” (announced on May 8, 2024) ■About conte
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-fb8e4999e5689f01e0239a9163a3eb85-930×390.png Debuting in the fall/winter season of 2024. The concept is “NATURAL MODE”. Standard items made with reliable tailoring and craftsmanship are completed with feminine silhouettes and men’s-like details. Loose and dignified and natural. We will express clothes for adult women living in the present. The director is Emiri Henmi, who has experience working as a brand director for multiple brands in the past. Official website: https://store.united-arrows.co.jp/brand/conte/ Official Instagram: @conte__official0906 ■About United Arrows Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/3197/342/3197-342-2d358e5c591d58ccb7260817bcc6a257-827×368.jpg Founded in 1989. We operate a select shop that sells a mix of designer brands procured from Japan and overseas with a unique sense of style, as well as original men’s and women’s clothing and miscellaneous goods. We develop brands and labels such as “United Arrows,” “Beauty & Youth United Arrows,” and “United Arrows Green Label Relaxing.”

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