AMIRI 2025 Spring/Summer Collection Campaign

AMIRI 2025 Spring/Summer Collection Campaign ​ Staff International Japan Co., Ltd. Press release: February 14, 2025 AMIRI 2025 Spring/Summer Collection Campaign
https://prcdn.freetls.fastly.net/release_image/46849/66/46849-66-a25f441ff7d9a9165d99508bbbfa7f11-640×512.jpg “The sound and attitude of modern jazz inspired our Spring/Summer 2025 collection, and this campaign evokes the energy and passion of the process of creating music. I started my career designing one-of-a-kind costumes for Hollywood musicians. The excitement of using technology to express creativity has always been an important part of AMIRI’s DNA.” – Mike Amiri Music, Amiri’s origin and soul, is the inspiration for the Spring/Summer 2025 campaign. It pays homage to all the musicians who shine immortally in the recording studio, capturing the recording scenes that solidify their style and expression. Shot by Drew Vickers, the campaign evokes a style that combines the timeless spirit of modern jazz and the laid-back mood of California with the glamor of Hollywood. The studio portraits of musicians, captured in a nurturing environment, pay homage to their rich history. Inspired by the aesthetics of mid-century jazz and big band icons, the clothes are photographed here in nostalgic, sun-bleached pastels and classic black and white. The clothes they wear combine couture and casual, daytime and evening, giving off a precious, laid-back mid-century glow. American luxury casual wear shines with a precious glow, reflecting the parallel worlds of private and public that stars constantly move between. Luminous and mysterious, this film depicts the private creative moments that shape stardom, the transformation of Amiri Dreamers into icons. Photographer: Drew Vickers Stylist: Ellie Grace Cumming Art Direction: Jonny Lu Studio Brand Direction: Nima Zaribaf Models: Noen Eubanks, Abas Abdirazaq, Nataniel Busa, Samuel Elie Production: Farago Projects Set Designer: Jabez Bartlett Casting Director: Noah Shelley Grooming: Matt Mulhall