Adastria Co., Ltd. “niko and…” will release collaboration items using photos of Japan’s leading photographer Daido Moriyama from February 28th (Friday)

[Adastria Co., Ltd.] “niko and…” will release collaboration items using photos of Japan’s leading photographer Daido Moriyama from February 28th (Friday) ​
Adastria Co., Ltd. Press release: February 28, 2025 “niko and…” will release collaboration items using photos of Japan’s leading photographer Daido Moriyama from February 28th (Friday) Line up of military-style shirts with photo collages and long T-shirts
https://prcdn.freetls.fastly.net/release_image/1304/2513/1304-2513-92d883665f8a294b2bc5752a7268c683-600×600.jpg The style editorial brand “niko and “Niko and…” will be selling collaboration items using photos of Daido Moriyama, one of Japan’s leading photographers who continued to photograph the changing daily life of post-war Japan, from February 28, 2025 (Friday) at all “niko and…” stores and the official web store and ST. “Niko and…” is developing projects that propose unique products and experiences through the nine elements of the brand’s “uni9ue senses” (clothing, food, housing, play, knowledge, health, travel, sound, and LOCAL). This collaboration was realized with the hope that by releasing a collaboration item with the art pieces of Daido Moriyama, a
photographer who has had a great influence on the art and fashion scenes, it would be an opportunity for people who are not yet familiar with Daido Moriyama’s work to come into contact with his wonderful works. For collaboration items, we luxuriously use photos selected from photographer Daido Moriyama’s numerous works. By adding a collage of monochrome photos that express a unique world view that attracts people, and a unique color scheme such as pink and blue, we have created a casual atmosphere typical of “niko and…”. By developing a lineup that has fashion sensibilities but can also be used on a daily basis, we will convey the appeal of photographer Daido Moriyama to as many people as possible. ■ “Moriyama Daido” collaboration overview Release date and time Friday, February 28, 2025 Deployment channel “niko and…” All domestic stores, official web store and ST, ZOZOTOWN, Rakuten Fashion, overseas stores Product site
https://www.dot-st.com/nikoand/disp/itemlist/?dispNo=002002298 *Depending on the item, the release date may be delayed by several days. note that. ■Product details Focusing on Daido Moriyama’s masterpieces from the 1980s to the 1980s, we have selected monochrome photographs to match the “niko and…” items. This item is a collage of popular photos such as everyday scenes and “Misawa Dogs”, creating a casual atmosphere.
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https://prcdn.freetls.fastly.net/release_image/1304/2513/1304-2513-43985c37552d8fdbffc0e919a9c8962f-2375×2375.jpg Product name: Moriyama Daido collaboration shirt Price: 8,000 yen (tax included) Color options: Off-white, charcoal Size: M/L A collage of photographs selected mainly from Daido Moriyama’s masterpieces up until the 1980s, as well as photographs of “Misawa no Inu”, with a color scheme added to create a catchy atmosphere. This item has a loose fit and can be worn casually.
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https://prcdn.freetls.fastly.net/release_image/1304/2513/1304-2513-33cea84b760e5126616804be0ba07ca9-2358×2358.jpg Product name: Moriyama Daido collaboration T-shirt Price: 6,000 yen (tax included) Color options: Off-white, charcoal Size: M/L ■About Daido Moriyama Born in 1938 in Ikeda City, Osaka Prefecture. After working as a designer and working as an assistant for Takeji Iwamiya and Hideko Hosoe, he began working as a freelance photographer in 1964. In 1967, he won the Japan Photo Critics Association Newcomer’s Award for his series such as “Nippon Theater” published in “Camera Mainichi”. Large-scale exhibitions have been held in Japan and abroad, including the San Francisco Museum of Modern Art (1999, Metropolitan Museum of Art, Japan Society (New York) tour), the National Museum of Art, Osaka (2011), a joint exhibition with William Klein (2012-13) held at Tate Modern (London), and International Center of Photography (New York), Infinity He has received high acclaim around the world, including receiving the Achievement Award (2012), the Order of Arts and Letters (2018) from the French government, and the Hasselblad International Photography Award (2019). ■About “niko and …”
https://prcdn.freetls.fastly.net/release_image/1304/2513/1304-2513-fb593fd4e299fbad1ce85bf721af4315-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a humorous feel to them, allowing you to encounter unexpected surprises and discoveries that will eventually fit into your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 145 stores nationwide (as of the end of January 2025, including web stores). https://www.dot-st.com/nikoand/ https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2513/1304-2513-b1cf6077755ec72c18bcc3f685885ae6-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we aim to become a “good community co-creation company” that creates new value by creating an open community where people and information can exchange, based on the mission of “Play fashion!” that brings excitement to everyone’s life through fashion. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/ https://www.instagram.com/adastria_official/