Takihyo Co., Ltd. Event Report Takihyo “3rd General Exhibition” Proposing new value creation in every pr ocess from upstream to downstream

[Takihyo Co., Ltd.] [Event Report] Takihyo “3rd General Exhibition” Proposing new value creation in every process from upstream to downstream ​
Takihyo Co., Ltd. Press release: November 14, 2024 [Event Report] Takihyo “3rd General Exhibition” Proposing new value creation in every process from upstream to downstream Image
URL: https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-1cb38d5d90815f74655252684c336ea3-1440×781.jpg Takihyo Co., Ltd., a textile trading company founded in 1751 (Headquarters: Nishi-ku, Nagoya, Representative Director and President and Executive Officer: Kazuo Taki), will hold an event at Asakusabashi Hulic Hall for two days, October 23rd (Wednesday) and 24th (Thursday). We held our third company-wide “Comprehensive Exhibition.” A total of 288 people visited the exhibition over the two days, and because we are a company that handles all textile processes from upstream to downstream, from raw materials to yarn, spinning, fabric development, apparel products, and sales promotion. We have proposed a variety of solutions that combine our strengths. 1.Sustainability booth In the European and American markets, supply chain transparency is
increasingly required, and regulations against greenwashing are becoming stricter. Nowadays, there is a need for initiatives with evidence, rather than superficial sustainability appeals, and we have proposed “grounded” manufacturing that can be realized by utilizing the various solutions we have.
https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-2ab94618661391e7dd793828a90bd750-1620×1080.jpg A supply chain connected with international certification from raw materials to products to stores Our company completed the GRS (Global Recycling Standard) and GOTS (Global Organic Textiles) brand certification audit in July 2024, making it possible to connect everything from materials to products on store shelves with
international certification. Ta. We aim to resolve our customers’ issues by quickly working to build a supply chain that is objectively backed by a third party. At the exhibition, we proposed various products that connect India’s production background with GOTS certification. 100% recycled material “RECT100” Cotton is difficult to spin due to its short fibers, making it difficult to make products from 100% recycled materials. We first proposed “RECT100,” which is made from 100% recycled materials by blending it with recycled polyester. Achieving sustainability through collaboration with different industries By collaborating with BIOTECHWORKS-H2 Co., Ltd., with whom we have entered into a new partnership agreement, we will use our scheme to utilize recovered clothing that can be recycled as fibers, and use BIOTECHWORKS’ technology to turn recycled clothing into energy as hydrogen. It is now possible to. 2.Material planning and development booth Although we are a trading company, we have developed a wide variety of materials by leveraging the know-how we have accumulated by deepening our manufacturing capabilities. Image
URL: https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-06e2401dba77a972efbf6dfbbc71506f-1800×1200.jpg “moisfit ”, a new material specialized in beauty where needs are increasing “moisfit ” is the first product to be released, which moisturizes the skin by kneading nanovitamin E into fibers and directly touching it. Since it has functionality that allows it to be sold as a “cosmetics”, it is also expected to stimulate demand for “beauty”. Jointly developed material “ECOTEC DEO-R” with Toyobo Fiber Co., Ltd. We unveiled for the first time ECOTEC DEO-R, a jointly developed material that has a long-lasting deodorizing effect by combining GRS-certified materials with Toyobo Fiber Co., Ltd.’s technology to change the molecular structure. We expand the
possibilities of solving problems for our business partners with functionality and sustainability. 3.AI utilization booth By combining our manufacturing know-how with the latest AI technology, we are able to offer proposals with increased added value. We introduced new possibilities of AI x manufacturing that leverage our company’s strengths.
https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-8614693675cafbc338681bab00dd6b6d-1440×960.jpg Sales strategy using AI Temperature analysis has been added to the demand forecasting scheme, which combines traditional forecasting based on trend analysis, market research, and in-store information that utilizes the know-how that we have cultivated over many years, and digital forecasting that is analyzed by AI from a huge amount of data. demand forecasting is now possible. We also exhibited fan marketing and video promotions that utilize AI models, demonstrating the breadth of our one-stop scheme, from demand forecasting to planning and sales promotions. Industry-academia collaboration x generative AI In collaboration with Otsuma Women’s University’s student brand “m_r tokyo”, where Generation Z develops life-sized products, a sustainable T-shirt with the theme of “Generative AI x Heisei Retro” was designed using Generative AI. Introducing our shirt collection. Our designers provided technical guidance on generative AI, and current university students designed the “I want it now” T-shirt. 4. New baby brand booth that proposes a genderless lifestyle
https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-d867dc1cd29d1b92d10d7892aebb2b65-1440×960.jpg A new brand launched by a specialized team that has been planning and producing items for newborns for many years without compromising on safety and security. We propose a genderless lifestyle with the message “Let’s love time with our children in our own way.” We even made VMD proposals to help customers visualize the storefront in a more concrete manner, with a booth that simulated the actual store layout. 5. A variety of content booths that respond to the diversity of “likes” and encourage purchases In today’s world, motivations for consumer behavior are fragmented. We proposed creating a “meaning to purchase” for consumers with a variety of content. As a company that has accumulated licensing and manufacturing know-how over many years, we have developed new projects that cater to the diverse tastes of consumers.
https://prcdn.freetls.fastly.net/release_image/64593/63/64593-63-3f7b7117a5aa6c2d9599b2448fc289c8-1620×1080.jpg Cup Of Therapy(R) booth Disney In collaboration with Walt Disney Japan Co., Ltd., we were among the first to incorporate Disney’s new theme into products at this exhibition, depicting characters enjoying realistic teen fashion. Chibi Maruko-chan Taking advantage of the track record of commercializing the anime version of Chibi
Maruko-chan, this time we have acquired a new license for the original version of Chibi Maruko-chan and proposed it for the first time. We designed the product faithfully to the worldview of the original work. Cup Of Therapy(R) This is the first time we have proposed Cup Of Therapy(R), a brand by a Finnish illustrator and therapist who continues to gain a strong following on SNS. This is a lifestyle proposal type project that uses art and messages to gently support Japanese consumers who are not familiar with therapy. NPO Neko no Mori For the first time, we unveiled a product project linked to donations to Neko no Mori, an NPO that engages in rescue cat activities. We made a proposal based on “immi-consumption,” which encourages purchasing by consumers who value what their consumption leads to. Korean content Utilizing our extensive information network, we proposed a new matching service that connects Korean brands and influencers who want to enter the Japanese market with Japanese companies. This value creation is possible only because we are a “creative trading company” that can provide everything from planning to output and promotion using SNS.