UGG and AMBUSH held an event “BATTLE OF THE KARAOKE BAND NIGHT” to commemorate the launch of their collaboration collection. Deckers Japan LLC Press release: February 28, 2025 UGG and AMBUSH held an event “BATTLE OF THE KARAOKE BAND NIGHT” to commemorate the launch of their collaboration collection. The campaign’s worldview of a “school festival” is expressed with a live performance by Gliiico, a new band that appeared in the global campaign, and a DJ play of Showa songs by Reiji Okamoto.
https://prcdn.freetls.fastly.net/release_image/3434/702/3434-702-1ab9b7c7dae90428c472df28a16f49ac-932×830.png TOKYO (February 28, 2025) -UGG (a division of Deckers Brands [NYSE: DECK]), a fashion brand from Tokyo that boasts cutting-edge vision and design. noopener”>AMBUSH have collaborated for the first time to launch a new collection that boldly and uniquely reinterprets two timeless silhouettes, the Mary Jane and the penny loafer. On February 21st, the day of the launch, a one-night-only event titled “BATTLE OF THE KARAOKE BAND NIGHT” was held at the Robin Club in Omotesando. This event pays homage to the “after school” scene that is the theme of this collection’s campaign, and realistically recreates the school talent show practice scene depicted in the campaign. The school festival was titled “NIGHT”. At the venue, there was a live performance by the up-and-coming brother band “Gliiico” that appeared in the campaign, a DJ performance of Showa songs by Mr. Reiji Okamoto, and the main event, a karaoke battle. Karaoke Battle was an
entry-based event, and the various performances by the participants enlivened the venue. Participants who showed outstanding performance were presented with this collaboration shoe by AMBUSH creative director YOON. The guests who attended enjoyed the school festival by UGG and AMBUSH through this event.
https://prcdn.freetls.fastly.net/release_image/3434/702/3434-702-41f70128b7ea45bfef5475bf43a1ba6b-975×670.png
https://prcdn.freetls.fastly.net/release_image/3434/702/3434-702-c0f20330f708e674df8756d0c2fa3686-975×260.png From left: YOU MAYLAN, YAMATO, Okamoto Reiji, Gliiico, Yuya Nara
https://prcdn.freetls.fastly.net/release_image/3434/702/3434-702-6361fe051e16b2b514a55664cd00b15e-2684×386.png This collaboration is available at UGG Tokyo Flagship Store, UGG official website (https://bit.ly/3QEvNGI ), all AMBUSH stores (AMBUSH WORKSHOP, AMBUSH WORKSHOP2, AMBUSH WORKSHOP GINZA, AMBUSH HANKYU UMEDA, AMBUSH HANKYU MEN’S TOKYO) are now on sale at the AMBUSH official website. About UGG Founded in 1978 by Australian surfers on the California coast, UGG is a global lifestyle brand known for its iconic classic boots. It was worn by Hollywood celebrities, fashion editors, and soon spread all over the world. Since then, UGG has designed and sold footwear, apparel, fashion accessories and homeware, with an uncompromising commitment to quality and craftsmanship. In partnership with leading retailers around the world, we operate concept and outlet stores in major cities around the world, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing, and achieve annual sales of over $2 billion. For more information, please visit @UGGJAPAN. #FeelsLikeUgg About AMBUSH AMBUSH was born as an experimental jewelry brand. It features designs inspired by the innovative pop art that embodies Tokyo culture, including the iconic POW! motif that has received attention in media around the world. A canvas to complete the aesthetic envisioned by YOON AMBUSH, which created apparel, has evolved into a brand that also designs unisex ready-to-wear
collections. In Paris in 2015, we unveiled a unisex apparel collection that was born as a canvas for completing a story. The two brand founders, VERBAL & YOON, have been selected as one of the “500 people who are changing the fashion world” for four consecutive years since 2015, announced by “The Business of Fashion,” and were also selected as one of the eight finalists for the LVMH Award in 2017. The unique design that creates AMBUSH’s signature style has led to collaborations with various brands such as Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Off-White, SHU UEMURA, Nike, CONVERSE, Rimowa, and GENTLEMONSTER. # # # [Credit] UGG / Deckers Japan TEL: 0120-710-844 URL: http://www.ugg.com/jp/ Event and product images:
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