Mash Holdings Co., Ltd. LILY BROWN Lumine Yurakucho store reopens with a new, more modern look

[Mash Holdings Co., Ltd.] [LILY BROWN] Lumine Yurakucho store reopens with a new, more modern look ​
Mash Holdings Co., Ltd. Press release: February 28, 2025 [LILY BROWN] Lumine Yurakucho store reopens with a new, more modern look To commemorate the renewal, we have prepared many benefits such as the release of limited items and limited colors of ANNA SUI collaboration, pre-sale items and point increases! The women’s brand “LILY BROWN” developed by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo) will reopen the Lumine Yurakucho store on Thursday, March 6, 2025. To commemorate the opening, we will offer many benefits such as limited edition items, pre-sale products, and point increases, as well as a limited-time campaign.
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-964cae8675f00a68155175b3c87a832e-497×372.jpg [SPECIAL 1] Limited item 1.3way tulle peplum bustier
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-bc85711d7a3131a3401023f409ced920-751×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-ca071b549baf8b350beec6c7ee015ae6-751×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-533f49b55a0af8153c565b8be18d45b6-751×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-f1f8b01ac6b1558c2c372baaef88995e-751×1000.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-4bd3784b2ed50e6d19461fcbaf1bcf43-1920×1080.jpg Product name: 3way tulle peplum bustier Price: 19,910yen Color: WHT,BLK Size: Free 2. [LILY BROWN × ANNA SUI] Crystal Peplum Tops/Butterfly Cardigan Limited Color – [BLU]
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-998a1e6d4bf9d260c060d9443b5ec1d8-1920×1080.jpg Product name: [LILY BROWN×ANNA SUI] Crystal peplum ribbon tops Price: ¥12,980 Color: BLU (limited color) Size: F Product name: [LILY BROWN×ANNA SUI] Butterfly motif cardigan Price: ¥15,950 Color: BLU (limited color) Size: F *Also available at the following sales channels (from Thursday, March 6th) Directly managed stores: LUMINE Yurakucho, LUMINE EST Shinjuku, LUMINE Ikebukuro, LUMINE Yokohama, LUMINE Omiya 2 stores Online store: LILY BROWN official online store・MASH official app “MASH STORE”・USAGI ONLINE [SPECIAL 2] Pre-sale
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-bc85cf7fe5b89eaab2bd120a9504ca46-1920×1080.jpg Product name: Cross design dress Price: ¥14,960yen Color: IVR, BLU, DNVY Size: 0,1
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-573d26204847505bb75d60c1908e86da-1920×1080.jpg Product name: Polo knit mini dress Price: ¥14,960yen Color:
IVR,PNK,NVY Size: Free
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-52af899426122a7bad979b35680020a5-1920×1080.jpg Product name: 3WAY sheer jacquard peplum bustier *Please write WAY in half-width characters * Price: ¥14,960yen Color: FLOWER, BLU, BLK Size: Free [SPECIAL 2] Limited to the first day of opening! Receive an original engraved ANNA SUI hand mirror Our first collaboration with the global women’s brand ANNA SUI has been realized. We have started accepting advance reservations online from February 21st (Friday), and nationwide sales will begin on March 6th (Thursday). To commemorate the collaboration and reopening, customers who purchase 15,000 yen or more including tax, including collaboration products, will receive an ANNA SUI hand mirror for each date (limited to the first 30 people). Additionally, we offer a service where you can engrave your favorite characters or marks on the mirror on the spot.
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-9c16e2adf416d2d088d3ce9d7c744da3-1000×1000.jpg Implementation date: March 6th (Thursday) *Limited to the first 30 people Location: Lumine Yurakucho store Time: 11:00-15:00 (last reception 14:30) *Staff will inform you about the engraved characters and details at the store on the day. *Engraving service will be provided only to those who request it. *During busy times, you may be kept waiting. *It takes about 5 minutes. *Mirror distribution and engraving will end at 15:00 (last reception 14:30). *At Lumine Est Shinjuku store, this event will be held on Saturday, March 8th and Sunday, March 9th, and will be limited to the first 30 people on each date. Details can be found at the URL below. 〈
https://lily-brw.com/Page/news/detail/250228.aspx 〉 [SPECIAL 3] ANNA SUI collaboration gift campaign
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-4090402e1a51a3e82555e18f59d4f575-1920×1080.jpg During the period from March 6th (Thursday) to March 8th (Saturday), those who purchase ANNA SUI collaboration items at Lumine Est Shinjuku, Lumine Yurakucho, and Ikebukuro Parco will receive original candy on a first-come, first-served basis. Additionally, those who post images of candy on X (formerly Twitter) during the above period will be entered into a lottery to receive collaboration items. Details can be found at the URL below. 〈
https://lily-brw.com/Page/news/detail/250217.aspx 〉 *The campaign will end as soon as the candy runs out. [SPECIAL 4] 10% MA point grant campaign Period: March 6th (Thursday) – March 9th (Sunday) During the period, everyone who purchases a product will receive a flat rate of 10% MA points. *During the point up period, the return rate will be 10% regardless of membership rank. Store information LILY BROWN Lumine Yurakucho store Opening date: Thursday, March 6, 2025 Location: LUMINE 1/4F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo TEL: 03-5843-2788 Business hours: 11:00-21:00 About LILY BROWN
https://prcdn.freetls.fastly.net/release_image/18505/3160/18505-3160-af7902103db7784a3619932a398a3220-960×1200.jpg Based on the concept of “Vintage Feature Dress,” we propose real clothes that incorporate delicate craftwork and original designs from vintage items into modern fashion. The collection pays homage to the history of fashion, creating a wardrobe that combines a free-spirited sensibility and a sophisticated mood, with bold colors and
eye-pleasing details. LILY BROWN HP: https://lily-brw.com/ lnstagram: https://www.instagram.com/lily_brown_official/?hl=ja Twitter: https://twitter.com/_LilyBrown FaceBook:
https://www.facebook.com/fashion.lilybrown