PUMA Japan Co., Ltd. Opened a POP-IN SHOP produced by Shen Tanaka! Shen Tanaka’s POP-IN with the concept of “Shen’s Home Party with PUMA” is now available at PUMA Store Harajuku Cat Street

[PUMA Japan Co., Ltd.] Opened a POP-IN SHOP produced by Shen Tanaka! Shen Tanaka’s POP-IN with the concept of “Shen’s Home Party with PUMA” is now available at PUMA Store Harajuku Cat Street ​
Puma Japan Co., Ltd. Press release: February 28, 2025 Opening a POP-IN SHOP produced by Shen Tanaka! Shen Tanaka’s POP-IN with the concept of “Shen’s Home Party with PUMA” is now available at PUMA Store Harajuku Cat Street Date: March 7th (Friday) – March 20th (Thursday), 2025, 11:00-20:00, Location: PUMA Store Harajuku Cat Street (5-17-25 Jingumae, Shibuya-ku, Tokyo) PUMA Japan Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo) will produce a corner of the PUMA Store Harajuku Cat Street by Shen Tanaka, who is also active as an actress, model, and illustrator, from March 7th (Friday) to March 20th (Thursday), 2025. In this space, “Shen Tanaka’s POP-IN SHOP” will be held where she will pick up and introduce PUMA’s terrace style sneakers “PALERMO”. Opening on Harajuku Cat Street. Furthermore, during the period, customers who purchase eligible products at this POP-IN SHOP will receive a limited edition original tote bag designed by Mr. Shen.
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-6a75a03f6174a1ebaba2694c6274ca9e-2268×733.jpg [What is PALERMO]
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-d41c5d9616eb8ef1a7559c3485888d14-490×398.jpg PALERMO is one of PUMA’s classic terrace style sneakers created in the 1980s, featuring a T-toe design that was beloved in soccer culture at the time. The suede upper is combined with a gum sole and gold brand logo to create a retro atmosphere. With a design that is easy to incorporate into street fashion, it is loved by sneaker fans around the world. [POP-IN SHOP concept] This time, the POP-IN SHOP produced by Mr. Shen has created a special space with the concept of “Shen’s Home Party with PUMA” with a “relaxed and handmade feel” in mind. Furthermore, Ms. Shen was attracted to the colorful variations of PALERMO, and chose PALERMO as an item that allows her to express fashion more freely and in a more fun way.Shen created a space where she could enjoy a relaxing atmosphere that felt like visiting a friend’s house, or as if she were looking through a photo folder on a friend’s smartphone. I also wanted people to feel the music, so I used the words “oui, FASTER, Rhythem” and PUMA’s mantra “FOREVER.FASTER.” to evoke the “heartbeat that makes your heart dance” in everyday life. [Visuals and movies starring artist Chinza DOPENESS are also released] This key visual uses Chinza DOPENESS, a musician whom Shen respects, as models, as well as people with whom she has actual friendships, to visually express the joy of the sound of shoes created when walking in PALERMO. At the filming location, scenes were shot while freely moving, and the shots were shot in a natural atmosphere, in line with the concept of “Shen’s Home Party with PUMA.” In addition, we have created a special image visual for PALERMO drawn from the worldview of illustrator Shen Tanaka, as well as a short animation. 【Comment from Shen Tanaka】 I love shoes and often draw them in my illustrations, so this project truly felt like a “present” to me. Every day, I decide on my outfit based on my shoes. What should I wear today? What I think will determine my fashion for the day. When I thought about wearing PALERMO shoes, I felt this. “Don’t be too cool, have fun, and laugh at your clumsiness! ” “Happiness that can be enjoyed by one person, four people, or ten people exists!” “Let the sound of everyone’s heart become music.” oui, FASTER, Rhythem! ” I hope everyone can feel this feeling too. [POP-IN SHOP Overview] ▪️Event name: Tanaka Shen’s POP-IN SHOP ▪️Date and time: March 7th (Friday) to March 20th (Thursday) 11:00-20:00 *There is a possibility that it will end early. Thank you for your understanding. ▪️Location: PUMA Store Harajuku Cat Street (5-17-25 Jingumae, Shibuya-ku, Tokyo) ▪️Purchaser benefits: Those who purchase eligible products will receive a special gift designed by Mr. Shen We will give you an original tote bag. PUMA Official It will also be available on the online store and PUMA app. *Limited quantity, ends as soon as it runs out [Tanaka Shen Profile]
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-b27461023c03fd2b2ec0bec9c5444870-747×517.jpg Original toad bag
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-1f51dc37d002667d0ca04c802e42f343-476×591.jpg Born in Kagoshima Prefecture. Trilingual who can speak English, Chinese, and Japanese. After working at a major apparel company, she turned to modeling. Established creative studio “SHENTASTIC” in 2023. Also active as a creative director and illustrator. Her Instagram account titled “Tanaka’s Chatting Diary” is popular, not only for sharing her style and lifestyle, but also for her unique editing and narration. [Chinza DOPENESS Profile]
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-321d06bb19d90bb325959c2ffd6efcd0-462×586.jpg Born in Tokyo in 1981, became fascinated with HIPHOP as a teenager. It emerged from the MC battle scene in the 2000s and gained recognition. Recent activities include FNCY with G.RINA and ZEN-LA-ROCK They are releasing albums as U-zhaan x Tamaki ROY x Chinza DOPENESS. As a solo artist, he regularly releases the LIFEWORK series “BeAt Japan ShIt” on subscription. Collaborates with various other artists. [Campaign movie overview] Title: “Shen’s Home Party with PUMA” Publication date and time: Friday, February 28, 2025 Special page:
https://jp.puma.com/jp/ja/Collection/Lifestyle/Terrace Style Sneakers/Palermo/Palermo-Special Page
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-a962a250d721ed7a874b6efac582e5a9-559×284.jpg Product name: Palermo JER-SHE Women Suggested retail price: 14,850 yen (tax included) Product number: 400456 Color: 01
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-27eb681713030e78de3782b0c2d96236-1109×284.jpg Product name: Palermo Suggested retail price: 13,750 yen (tax included) Product number: 396463 Color: 44/45
https://prcdn.freetls.fastly.net/release_image/10697/246/10697-246-217063d57bb3b6140426aa5f5ec8b893-1686×288.jpg Product name: Palermo WEATHERED Suggested retail price: 14,850 yen (tax included) Product number: 401722 Color: 01/02/03 [About PUMA] PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scene. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit https://jp.puma.com.