[Mash Holdings Co., Ltd.] [Sesame Street Market] Sesame Street 55th anniversary! The brand’s first large-scale outdoor event “Sesame Street Market Fest” will be held in Toyosu!
Mash Holdings Co., Ltd. Press release: November 14, 2024 [Sesame Street Market] Sesame Street 55th anniversary! The brand’s first large-scale outdoor event “Sesame Street Market Fest” will be held in Toyosu! Children and adults alike will be thrilled by the festival, workshops, and performances by popular artists such as Sakana-kun and Kocchi no Ken! Sales on the day exceeded the budget by 150%! Sesame Street Market, the world’s only official Sesame Street store that combines product sales, cafes, and workshops, is operated by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), and is the first of its kind for the brand. The outdoor event “Sesame Street Market Fest” was held at Urban Dock LaLaport Toyosu over two days on Saturday, November 9th and Sunday, November 10th, 2024. The number of customers far exceeded our initial expectations, and sales on the day exceeded the budget by 150%, resulting in a great success.
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https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-5256990efd232ddcc04cdb9a88e7555c-3900×2600.jpg The festival area, where visitors are greeted with large
rainbow-shaped balloons and lined with tents featuring the faces of characters such as Elmo, is a huge success every day. In addition to the live stage, ring toss, and ball scooping that parents and children can enjoy, the raffle to win Sesame Street Market goods was so popular that there was a long line of people. Visitors enjoyed the games and had a great time filled with laughter.
https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-1bd8e4935ddc3bef8e220b8ec659d15b-3900×2600.jpg Noritake Kinashi, a wellness designer from the Mash Group, created the logo art for the Sesame Street Market Festival. A colorful and friendly atmosphere filled the venue with smiling faces and waving hands. In addition, workshops that are essential to Sesame Street Market will be held at the festival, providing participants with experiences that will help them have fun and gain insights. There will also be content such as making puppets out of socks, singing and dancing in English, and a photo frame workshop with the concept of “Let’s think about it, wonder what it is, and try it.” A box containing the torn pieces from the manufacturing process of clothes such as “SNIDEL” and “gelato pique” produced by Mash Style Lab Co., Ltd. is prepared, and the torn pieces are used to make pom-poms and colorful cloth. Decorate the photo frame by pasting it on and filling it with ideas. Everyone from children to adults were completely absorbed in completing their works.
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https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-b3000347a4b9a4b11f5038caf11bd422-3900×2600.jpg Sesame Street Market goods will be sold at the venue, as well as a kitchen truck. Character donuts, which are popular at Sesame Street Market stores, are sold out by 2:00 pm each day. Families and friends can be seen relaxing and drinking drinks such as lemonade. In addition, visitors were able to spend their time as they pleased, taking photos of not only their children but also their pets at the photo panels set up throughout the venue.
https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-5bba88869a73e201b3307b1f47833236-3900×2600.jpg Live performances by gorgeous artists and comedians were held on the main stage. The first day was KOMOREBI, middle school students, Kenta Otani, Enishi, and Big Small. On the second day, Schumacher, Kocchi no Ken, and Sakana-kun appeared.
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https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-fb3717fe1d54c0b769d62e5d63024c60-3900×2600.jpg Children wearing hats matching Sakana-kun could be seen waiting eagerly on Sakana-kun’s stage even before the performance began, and when Sakana-kun appeared from the back of the venue, they were surrounded by loud cheers. In commemoration of Sesame Street’s 55th anniversary, Sakana-kun will draw children’s favorite fish in 55 seconds and present them as gifts. In addition, at the Q&A corner, the students answered questions from children in a humorous way, with each child playing a double role. When asked, “Who is the strongest fish?” Sakana-kun replied, “Sea creatures don’t fight to decide who is the strongest,” and explained the ocean ecosystem by drawing a picture of a pyramid. When I explained in an easy-to-understand manner, “During the long history of the Earth, I think all the living things that exist today are strong,” the adults seemed to be listening intently, saying, “Huh?” and it was a fun learning time for everyone.
https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-0946622e8d29ac50fb7c440255ef89a0-3900×2600.jpg In addition, the Kocchi No Kento stage, which was worried about starting due to light rain, was a great success. When Kento appeared from the back of the stage waving, the excitement in the venue reached its peak. Although he was surprised at how close he was to the audience and said, “Wow, we’re so close!”, he looked around the venue with a smile on his face and performed his first song, “Viva Inai Inai Baa.” When I asked them to clap, the children responded
enthusiastically, jumping up and down, waving their hands, and were already getting excited. The second song was the new song “Mouoiyo”. In addition, when the rock-paper-scissors competition, which Kento says is his dream, begins, the venue gets even more exciting, and it’s time to interact more closely with the audience. During the MC, he also touched on the depression he suffered from and introduced “Iroha” as “a song I made because I wanted to go back to the past when I was happy.” “For those who find the present difficult, I would like to sing this song because I think it’s okay to embrace only the good memories of the past and move toward the future.” At the end, she smiled and said, “I can finally sing! Thank you for putting up with me,” and performed “Hai Yorokonde.” When the intro was played, cheers rose and the performance was met with loud applause. It was a time when everyone from children to adults were enchanted by the music.
https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-510da7bdd77439b452a3a44afd2bd41f-3900×2600.jpg After the concert, Kocchi no Ken confessed that he had known about Elmo and his friends since he was a child, saying, “I knew about Sesame Street at the level of being born.” Her favorite character is Big Bird, and she loves Big Bird, saying, “He’s energetic and brings everyone together, but he also makes fun of everyone.” He also said that when he started performing a cappella in college, he learned about the collaboration between Sesame Street and Pentatonix, and was fascinated by the music side of it.He also said that he was influenced by Sesame Street’s colorful worldview, and that he has changed his work space as well. It has a Sesame Street vibe. Regarding the live performance on November 10th, the day of Sesame Street’s 55th anniversary, he sent a message of congratulations, saying,
“Congratulations,” and “It’s amazing that we’re only seeing a part of Sesame Street’s long history. I’m surprised, but when I think about it, I want to look back on history, so if there’s a museum, I’d like to see it. I’d like to see the designs from the early days,” he said with great interest. “I received a lot of energy from Sesame Street, and if it wasn’t for the strong color scheme of Sesame Street, I probably wouldn’t have the same taste as I do now.Congratulations.” I was talking about my feelings. “Sesame Street Market Fest” is a colorful and exciting space typical of Sesame Street Market. At the venue, Sesame Street characters will appear and take photos with visitors. The time was filled with smiles and love as some of them showed off their favorite goods that they had brought with them and expressed their love for them.
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https://prcdn.freetls.fastly.net/release_image/18505/2989/18505-2989-c8334a7795c5e610c11410ceb07c169b-3900×2600.jpg In addition, participants drew their own illustrations on the large art wall that caught the eye of the venue, creating one large piece of art. The completed art is scheduled to be released on SNS on Thursday, November 14th, and the fun will continue even after the two-day festival is over. ■2nd store to open at Urban Dock LaLaport Toyosu on December 19th (Thursday) Sesame Street Market will open its second store on December 19th (Thursday) in Urban Dock LaLaport Toyosu, where this festival was held. Details will be released at a later date. ・About “Sesame Street Market”
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