World Co., Ltd. HIROFU 2025 Spring & Summer collection is now available

[World Co., Ltd.] [HIROFU] 2025 Spring & Summer collection is now available ​
World Co., Ltd. Press release: March 1, 2025 [HIROFU] 2025 Spring & Summer collection is now available Sold at HIROFU stores and online stores nationwide from Saturday, March 1st The women’s bag brand “HIROFU” developed by World Group’s HIROFU Co., Ltd. will be selling the new group “SALTO” at HIROFU stores and online stores nationwide from March 1st (Saturday), in time for the start of the spring/summer season.
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-62ea2da37e00ba6c3bba77c64e2bda40-2562×1440.jpg comes in 3 colors HIROFU is a leather brand that sells shoes, bags, and accessories mainly in department stores nationwide. Since our founding in 1978, we have proposed a unique style based on the concepts of Simple/Minimal/Contemporary that is basic and unaffected by the times and trends. The theme of the brand’s 2025 Spring & Summer collection is “Re NEW STANDARD.” It has the meaning of “making the new the standard.” To mark the start of the season, “SALTO” means “hop” in Italian. The new group, named after Hop Step Jump, is characterized by a plump, bouncy (= hop) construction that takes advantage of the high-quality texture of the leather itself. Hop also has the meaning of “first step”. To be one step ahead of where I was yesterday. Cherish the process you have taken, and take the next step with . A small rounded buckle with 2-way functionality and a handle with a distinctive sponge (core material) form are common to all models. This is a luxurious group that uses plenty of hand stitching that shines with HIROFU’s unique techniques.
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-259dc36002218e39893532e957de1fe4-2560×1440.jpg The original buckle is designed to match the construction of the body This time, 4 types and 3 colors will be available. There are three colors: “Sahara”, a soft beige color, “Tundra”, a calm gray color that is not too dark, and “Silk”, which has a gray nuance close to white.
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-915bda91ede81b2356b667acca6af6c4-2560×1440.jpg Tote bag S 104,500 yen This model takes advantage of the texture of the high-quality, thick material and has a sturdy body with no visible edges or edges. The mouth is folded back and has no stitching. The soft body has a more prominent handle edge and metal buckle, and can be folded. This is a leather bag that you can carry in your suitcase and use while traveling.
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-9a72f2aada718160af0f011e45cdc51f-2560×1440.jpg Shoulder bag S 2WAY 107,800 yen The shoulder bag type 2 has a crossbody strap that can be changed with a buckle, making it a wide model that can be carried both formally and casually. The shoulder bag S has an eye-catching design with a unique horizontally long form that has a reduced height. The gusset is wide, so although it is small, it has ample capacity. The plump body construction is luxuriously made by intricately folding two pieces of leather. It has a beautiful finish from any angle.
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-b893090b20b69ff3f0a820b7834efb09-750×900.jpg Shoulder bag S 2WAY 107,800 yen
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-2c54a20899705e7d909b84a5f9216930-750×900.jpg Shoulder bag M 2WAY 115,500 yen
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-74b86dca2ec1715a0fe3d143560150be-750×900.jpg Tote bag S 104,500 yen
https://prcdn.freetls.fastly.net/release_image/2439/1472/2439-1472-39d7efefc354a74d22ca5e302c445fbf-750×900.jpg Tote bag L 121,000 yen Please take a look at HIROFU shops and online stores nationwide.
【Product handling】 ■ Online store: 【Social Media】 ■ Instagram @hirofu_official ■ LINE https://lin.ee/JScHdm2 【Brand Concept】 HIROFU’s concept is simple, minimal, and contemporary. Since its founding in 1978, HIROFU has continued to create products that utilize the texture of materials, such as shoes, bags, and accessories. We offer timeless products that emphasize quality, with the hope that they will be used for a long time without being influenced by trends. ・Name: Hirofu Co., Ltd. (World Group Co., Ltd. subsidiary)
・Representative: Yoshiko Sasaki ・Location: KD Minami Aoyama Building 5F, 3-1-31 Minami Aoyama, Minato-ku, Tokyo 107-0062 World corporate website: https://corp.world.co.jp/ World Group official mail order site: https://store.world.co.jp/