Boucheron carries out promotion to commemorate the release of the new Serpent Bohème Vintage

Boucheron holds promotion to commemorate the release of the new Serpent Bohème Vintage ​ Boucheron Press release: March 3, 2025 Boucheron carries out promotion to commemorate the release of the new Serpent Bohème Vintage Digital interactive content and in-store campaign on official LINE Image
URL: https://prcdn.freetls.fastly.net/release_image/48881/142/48881-142-81a77827824b335d075172c94defc118-1200×870.jpg (C)BOUCHERON To commemorate the release of the new icon collection “Serpent Bohème,” Boucheron will be running digital interactive content on its official LINE account and an in-store campaign at each boutique from March 3rd (Monday). The Serpent Bohème collection was born in 1968 and has gained popularity for its drop motifs framed by gold beads created using outstanding jewelry engraving techniques. The shape of a drop is a motif that symbolizes an emotional moment that remains in the heart, and in the 1970s, when Serpent Bohème was born, it was considered a lucky motif with the meaning of trapping precious memories in the drop. Serpent Bohème, with its drop-shaped elegance and timeless charm, has evolved with the times and has become a beloved icon of the Maison over the decades, serving as a symbol of the wearer’s precious memories and being passed down through generations. To commemorate the release of the new Serpent Bohème Vintage, we will carry out LINE content and in-store campaigns to reflect personal memories and emotions and connect them to a bright future. On the official LINE account, we will develop original content for a limited time titled “Your story spun by drops of memory”, in which when you tap the shimmering colors of a mysterious mirror shaped like Serpent Bohème’s drop motif, drops of your memories and inspiration that will illuminate your future will appear. In addition, each Boucheron boutique store will have a perfume card containing an original scent that evokes memories. MIYA SHINMA, a Japanese perfumer living in Paris, creates original scents with three themes: present, past, and future. The nostalgic memories of the past that created your identity, the precious present between the future and the past, and the bright future where the past and present are connected, all of which are connected to create each person’s story, so the three scents of past, present, and future can be enjoyed layered. These two contents commemorating the release of Serpent Bohème Vintage can be enjoyed at Boucheron’s official LINE and boutique stores until April 30th (Wednesday). (Perfume card will end as soon as it runs out.) Boucheron official site https://www.boucheron.com Boucheron Client Service TEL 0120-230-441 Boucheron official LINE limited time content Click here For reservations to visit Boucheron boutiques, please visit Click here Boucheron was founded in 1858 by Frédéric Boucheron, and has inherited a free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison in the world of jewelry and watches. Boucheron’s unique style, with its free and bold spirit, has been passed down through generations and boasts a history of more than 160 years. Boucheron currently operates more than 90 boutiques around the world and is part of the international luxury group Kering.