DOT ONE Co., Ltd. Designer brand “UNSTATE” 2025FW launch

[DOT ONE Co., Ltd.] Designer brand “UNSTATE” 2025FW launch ​
DOT ONE Co., Ltd. Press release: March 3, 2025 Designer brand “UNSTATE” 2025FW launch Proposing a new design that goes beyond the boundaries of gender and style DOT ONE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo/Representative Director and President: Ryosuke Fujii) will launch the designer brand “UNSTATE” in 2025FW. This brand is derived from the word “UNSTATED”
(unstated/ambiguous) and proposes free fashion that is not bound by rules.
https://prcdn.freetls.fastly.net/release_image/64732/38/64732-38-f4fc0abeedd222ed93a4793a5b87d108-1179×1743.jpg UNSTATE is a brand that originates from the word “UNSTATED”
(unstated/ambiguous). ​ We live in an era where boundaries between gender, generation, and cultural background are becoming blurred. While valuing the ambiguous balance created at this intersection, we add a comfortable sense of discomfort to authentic designs, creating pieces with universal appeal. In addition, approximately 80% of the materials used are high-quality fabrics made in Japan, and we develop items with a focus on silhouettes and details based on reliable manufacturing. Incorporating unisex sizing, we create a free balance that is not bound by fixed ideas of style. Rather than simply pursuing trends, we develop clothing that is linked to the wearer’s own style and that will be loved for a long time. We aim to become something that comes naturally to us every day.
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https://prcdn.freetls.fastly.net/release_image/64732/38/64732-38-bc396d2ebd17c6b2cb872ec675ecc77a-1801×2700.jpg Rather than setting a fixed theme for each season, UNSTATE values ​​the feeling and mood of the moment and pursues fashion that is completed by the wearer’s interpretation. [Deployment schedule] Launch date: August 2025 (planned) Sales channel: Own EC / Domestic and international wholesale sales ・Price range Coat ¥70,000 ~ ¥120,000 Jacket ¥40,000 ~ ¥60,000 Knit ¥25,000 ~ ¥45,000 Bottoms ¥23,000 ~ ¥40,000 [UNSTATE official Instagram]
https://www.instagram.com/the_unstate/ [Operating company overview] Operating company: DOT ONE Co., Ltd. Head office location: 20F Sumitomo Real Estate Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo 150-0001 Representative Director, President and CEO: Ryosuke Fujii Established: March 4, 2020 Business description: Apparel business/commerce business [Inquiries regarding this publication] TEL: 03-5770-9334 MAIL：info@dot-one.jp Image storage URL:
https://drive.google.com/drive/folders/1L5k9_SB6NXfwjfa7DSPS8KCsBFQuaa4S