Moderato Co., Ltd. Apparel brand “SOEJU” will hold an event on March 8th, “International Women’s Day,” with the aim of reducing product loss and supporting women. Visitors will be able to purchase items with a specific reason at “the price of thei

[Moderato Co., Ltd.] Apparel brand “SOEJU” will hold an event on March 8th, “International Women’s Day,” with the aim of reducing product loss and supporting women. Visitors will be able to purchase items with a specific reason at “the price of their choice.” All proceeds will be donated ​
Moderato Co., Ltd. Press release: March 3, 2025 Apparel brand “SOEJU” will hold an event on March 8th, “International Women’s Day,” with the aim of reducing product loss and supporting women. Visitors will be able to purchase items with a specific reason at “the price of their choice.” All proceeds will be donated The event was supported by Kuradashi Co., Ltd., which works to reduce food loss
https://prcdn.freetls.fastly.net/release_image/15631/81/15631-81-588b3107daa80575d6d9711c31a68715-3900×1950.jpg “SOEJU” is a D2C fashion brand for adult women developed by Moderato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Asuka Ichihara, hereinafter referred to as “Moderato”).With the support of Kuradashi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and CEO: Kohei Kawamura, hereinafter referred to as “Kuradashi”), “E SHOP” will be held. This project is a new initiative aimed at reducing product loss and supporting women. About Moderato Co., Ltd. Moderato Co., Ltd. was established in December 2014 with the vision of “creating a world where everyone can feel comfortable and connected to society.” Centered around our main brand “SOEJU,” we operate clothing retail, personal styling services, and cosmetics sales, providing products and services that enhance the freedom of self-expression. “SOEJU” is based on the brand philosophy “I like the way I am.”, which is based on the idea of ​​”expressing oneself while comfortably connecting with society,” and since the early days of the brand’s launch, the “SOEJU” promise has been the “Three ‘Less'” (*1), which has resonated with customers. ※1 “Three “less”: Sceneless, Priceless, Ageless Additionally, in order to minimize waste during the sales process, we aim to provide clothing at reasonable prices and create a brand business with minimal waste. Specifically, we have implemented initiatives that lead to reducing waste rates, such as “creating products that can be worn for a long time regardless of age or trends, and repeating production in appropriate quantities,” “not holding sales,” and “collecting items that are no longer needed for reuse and recycling.” On the other hand, there are issues that inevitably arise with products that are difficult to sell normally, such as products with “old
specifications” that occur during the procurement process of materials and auxiliary materials, samples to try on in stores, and defective items that are created during the production and distribution process, and we have been looking for ways to effectively utilize them. Background of this initiative According to a survey by Yano Research Institute, Inc. (*2), the annual amount of clothing waste in Japan in 2022 will be approximately 470,000 tons. Approximately 15,000 tons of waste is generated at business sites, and there is a loss of apparel products that are discarded even though they have no functional problems, such as B products that do not meet standards due to scratches or stains during manufacturing, frayed threads, uneven dyeing, etc. Furthermore, the average unsold rate in the apparel industry as a whole is approximately 30%, of which approximately 1.9% is disposed of. In addition, products that have been purchased and returned often have nowhere to go because they are difficult to resell as new products. Moderato has decided to hold the “E SHOP” because we want to reduce this clothing loss, deliver “good products for those in need” to our customers, and co-create a better society together with our customers. As the first event, we have decided to hold the event to coincide with International Women’s Day on March 8th, as part of SOEJU’s goal of embodying “a world where everyone feels comfortable and connected to society” through clothing. *2 Yano Research Institute Co., Ltd. “Ministry of the Environment Survey on measures to promote circular fashion in 2020”:
https://www.env.go.jp/policy/sustainable_fashion/goodpractice/case26.pdf What is “E SHOP”
https://prcdn.freetls.fastly.net/release_image/15631/81/15631-81-010e095c4ec6f8cedb8291000bd2db2e-1365×2048.jpg This is an initiative that sells clothes from the apparel brand “SOEJU” sold by Moderato, which for various reasons have become difficult to sell officially, at the customer’s desired price, and donates the proceeds to JOICFP, an international cooperation NGO that works to protect the lives and health of women. “E SHOP” was created by collecting and combining various “good” qualities such as “asking price,” “good value,” and “comfortable.” This is a limited-time shop where you can enjoy working with customers to create something “good” for clothes, society, and the environment. “E SHOP” overview ・Date and time: March 8th (Sat) 11:00~19:00 ・Venue: SOEJU Fitting Room (ROOB2 2F, 24-1 Sarugakucho, Shibuya-ku, Tokyo) ・Access: 2 minutes walk from Daikanyama Station on the Tokyu Toyoko Line ・Sales method: Sell/purchase at the customer’s desired price ・Product details: SOEJU products that are usually difficult to sell About international cooperation NGO JOICFP JOICFP is an international cooperation NGO born in Japan that promotes SRHR, a fundamental human right, with the aim of creating a world where all people can choose their own way of life. In particular, we carry out support activities in low- and middle-income regions of Africa and Asia. For more than half a century, we have provided support in 43 countries and regions to reduce the number of women dying from pregnancy, childbirth, and unsafe abortions, promote family planning to prevent unintended pregnancies and protect women’s human rights, prevent sexually transmitted diseases, and provide awareness, education, and advocacy to promote SRHR. Received the Partnership Award at the 1st Japan SDGs Awards in 2017. The ambassador is model and actor Ai Tominaga. URL: https://www.joicfp.or.jp/ Brand support by Kuradasi Kuradashi is developing a business that sustainably solves social issues based on the mission of “Continuing to be a socially good company” and the vision of “The company that reduces food loss the most in Japan.” We operate the social good market “Kuradashi” as our main business and are working to reduce food waste. From July 2024, we will introduce a company system and develop multiple businesses. Among these, as a brand solution company, we provide corporate branding and promotion support, and already boast a track record for over 100 companies. This support from Moderato is Kuradashi’s first support project for apparel businesses. Kuradashi Co., Ltd. Representative name: Kohei Kawamura Established: July 2014 Head office location: 5F Meguro Center Building, 3-2-1 Kamiosaki, Shinagawa-ku, Tokyo 141-0021 URL: https://corp.kuradashi.jp/ About D2C fashion brand “SOEJU” Based on the brand philosophy “I like the way I am.”, which is based on “expressing oneself while comfortably connecting with society”, the three “less” promises of “SOEJU” have been established since the early stages of the brand’s launch, and have been gaining sympathy from customers.In addition, through “non-selling” communication that emphasizes trying on products, in addition to “online” home try-on services, “SOEJU Fitting” in Daikanyama, Tokyo, is available in major metropolitan areas. We provide “offline” opportunities to try on products by holding “Offline Room”, pop-up stores at department stores, and mobile salons in local cities, and are achieving business growth through customer-oriented experiences. ​1. Make the scene “less” Can be worn for any occasion, from formal and business to casual occasions Designed from the perspective of a professional stylist who has styled over 10,000 people. Be conscious of colors and silhouettes to mix and match. High-quality fabrics that you’ll want to use for a long time on-duty, but also for off-duty coordination. ​2. Set Age to “less” Can be worn by people of any generation A classic design that can be worn regardless of age, without being influenced by trends. Although it is basic, there is also a certain “uniqueness” to it. Clothes that you can continue to wear depending on how you style them, even if your values ​​and body shape change depending on your life stage. 3. Set the price to “less” Maintaining “honest prices” without sales We do not set high prices in anticipation of sales, but offer them at reasonable prices. We streamline production by narrowing down the variations while using high-quality materials. SOEJU Online Store ​