【NAIGAI Co., Ltd.】 NAIGAI SDGsPROJECT “Kawarone” sales start
Naigai Co., Ltd. Press release: March 3, 2025 NAIGAI SDGsPROJECT “Kawarone” sales started Naigai x Studio Lapeel’s Tsunagu Toy (Tsunagu Plush Toy) Supporting the employment of people with disabilities
https://prcdn.freetls.fastly.net/release_image/31029/79/31029-79-d738c0480c0ab2bea910c3e61a2fcc5d-941×320.png Naigai Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; President: Kenji Imaizumi) will begin selling “Tsunagu Plush Toys” that were planned and produced with NPO Hosho Kobo Lapeel (Location: Takanawa, Minato-ku, Tokyo, Employment Support Type B Office) as an SDGs activity.
https://prcdn.freetls.fastly.net/release_image/31029/79/31029-79-8460d898016d6abf1d3a2552695e2a5b-1029×577.png This is an attempt to create “Tsunagu Rumi” using leftover yarn from socks leftover from the manufacturing factory and hand-woven cloth at a local workshop for people with disabilities, and sell them to those who agree with the purpose. The name “Kawarone” incorporates two thoughts: environmental consideration through upcycling, which transforms yarn into woven fabric and woven fabric into stuffed toys, and the hope that the world will change to a kinder place where diversity is accepted, just like the “Tsunagu Kurumi”, who have different facial expressions. “Kawarone” is a project that aims to change the world into a world where everyone’s daily steps become lighter by using “Tsunagu Kurumi” as an opportunity for people to interact and understand each other.
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