The evolved [Russel(R)︎] 2026 entrance model is now available!
Takaaki Co., Ltd. Press release: March 4, 2025 The evolved [Russel(R)︎] 2026 entrance model is now available! TikTok has been viewed 3.7 million times!! The school bag Russel (R)︎, which is a hot topic in the school bag market, will go on sale from March 1st. The [Russel(R)︎] series, which was very popular last year, has undergone further evolution and is now available! Since its release, the school bag [Russel(R)︎], which combines the functionality of a backpack and the durability of a school bag, has been attracting attention as the perfect school bag for modern elementary school students. The product that led to its popularity was [Russel(R)︎NINE], which features a large-capacity water bottle pocket. It became a hot topic on social media with comments such as “A structure that never existed!” and gained a lot of support. And for the 2026 entry model, a new and updated [Russel(R)︎MIX] has been released with even greater ease of use! Rucksack × school bag = “Russel(R)︎” [Russel] is a next-generation school bag that combines the functionality of a backpack and the durability of a school bag to make commuting to school more comfortable for children. The innovative design, which combines lightness, storage capacity, and fit, has gained a lot of support. The lightest model [Russel(R)︎FLY] has an ultra-lightweight design weighing only 900g, reducing the burden on small bodies. It is designed to be easy for children to carry on their backs, making them less tiring even during long commutes to school. The newly announced [Russel(R)︎MIX] and the popular model [Russel(R)︎NINE] are equipped with an “extendable pocket on the side that can hold a 1L water bottle” that has recorded 3.7 million views on TikTok. It has a larger capacity than it looks, so even if you have more luggage, you can store it smartly. In addition, the stepless adjustable shoulder strap allows for a perfect fit as you grow. You can comfortably carry it on your back regardless of your physique, reducing the burden while commuting to school. Rüssel pursues functionality and comfort, making your daily commute to school more enjoyable and safe.
https://prcdn.freetls.fastly.net/release_image/109666/13/109666-13-f93080e4b803b46061858c253a8af2ad-1248×2700.png @rikomon2024 *As of 2025/2/20 New work! [Russel(R)︎MIX] mixes functionality and comfort
https://prcdn.freetls.fastly.net/release_image/109666/13/109666-13-d53304b0affb7a0f686d820d558b2521-1000×1000.jpg Russel(R)︎MIX [Russel(R)︎MIX] is a high-end model packed with new features, developed based on customer feedback. Stretchable pockets, which have become a hot topic on social media, are placed on both sides, greatly increasing storage capacity. Furthermore, it has a removable mesh backrest, making it more comfortable and easy to wash even if you sweat. Product name Russel(R)︎MIX Color All 10 colors Weight Approximately 1,140g Body material Nylon hollow fiber Country of origin Toyooka City, Hyogo Prefecture Price ¥66,000 (tax included) View details Last year’s hot topic [Russel(R)︎NINE] continues to be in the lineup!
https://prcdn.freetls.fastly.net/release_image/109666/13/109666-13-190de161e10d73f62b04355ac886b986-1000×1000.jpg Russel(R)︎NINE NINE, a popular model in the Russel(R)︎ series, has an extendable pocket on one side that can easily store a 1L size water bottle. FIDLOCK’s magnetic lock is used for opening and closing. The large front pocket provides both ease of use and storage capacity. The side and shoulder belts use eggplant ring and D ring like regular school bags. Comes with a 360 degree reflector for peace of mind at night. Product name Russel(R)︎NINE Color 10 colors in total 5 limited colors Weight Approximately 999g Body material Nylon hollow fiber Production area Toyooka City, Hyogo Prefecture Price ¥55,000 (tax included) View details A sense of security that snuggles against your back [Russel (R)︎FLY]
https://prcdn.freetls.fastly.net/release_image/109666/13/109666-13-d4c25540aa0f512218b900bd571d85b7-1000×1000.jpg Russel(R)︎FLY The lightest model in the Russel(R)︎ series, FLY, weighs approximately 900g, which is approximately 25g lighter than last year’s model. The material used for backpacks, “nylon hollow fiber,” is approximately 30% lighter than conventional nylon fibers, and is so light that it floats on water. There is a core material in the top of the main storage, making it durable and difficult to collapse. It has been further reduced in weight while improving durability and ease of use. Product name Russel(R)︎FLY Color 10 colors in total 5 limited colors Weight Approximately 999g Body material Nylon hollow fiber Production area Toyooka City, Hyogo Prefecture Price ¥44,000 (tax included) View details Retailer information / Sales period Store Sale period Details Rikomon official Online store 3/1~ https://rikomon.com/ Rikomon official store 3/1~ 668-0052 100-1 Shitamachi, Kukaichi, Toyooka City, Hyogo Prefecture School bag exhibition Tokyo venue 4/5~4/6 3-19-2 Myojin-cho, Hachioji-shi, Tokyo Tokyo Tama Mirai Messe 1F Exhibition Hall Building School bag exhibition Shizuoka venue 5/31 Twin Messe Shizuoka, South Building Exhibition Hall A, 3-1-10 Magarane, Suruga-ku, Shizuoka City, Shizuoka School bag exhibition Aichi venue 6/1 3rd Exhibition, 2-2 Port Messe Nagoya, Kinjofuto 2-chome, Minato-ku, Nagoya, Aichi Prefecture Toyooka bag KITTE March 1st~end of August JP Tower KITTE 1st floor, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo Marunouchi store Toyooka bag KITTE Osaka store March 1st~end of August KITTE Osaka 3F, 3-2-2 Umeda, Kita-ku, Osaka We plan to carry it at other department stores nationwide. Information will be updated from time to time. Click here for a list of dealers

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