Beads International Co., Ltd. International Women’s Day X-girl x DAZN Statement Wear production to enliven women’s sports

[Beads International Co., Ltd.] [International Women’s Day] X-girl x DAZN Statement Wear production to enliven women’s sports ​
Beads International Co., Ltd. Press release: March 4, 2025 [International Women’s Day] X-girl x DAZN Creates Statement Wear to enliven women’s sports
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-f71f61f99350676d5efd7592e36ea941-1500×1500.jpg The street brand “X-girl” operated by B’s International Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President: Yusaku Nishikata) and the sports channel “DAZN” have created Statement Wear to enliven women’s sports for International Women’s Day on March 8th. Our company has been a silver partner and official supplier of the Japanese women’s professional soccer league “WE League” since its first year in 2019, and is producing uniforms for six clubs for the 2024-2025 season. This collaboration with DAZN, which is also an official broadcasting partner of the WE League, was realized out of a shared desire to increase awareness and interest in women’s sports and support the success of women.
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-5f5842ebd6423dc356853b107da52e4f-1500×1800.jpg *DAZN×X-girl Statement Wear (not for sale)
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-56c996f347bade0360ac6b24c916a8c9-1500×1800.jpg International Women’s Day March 8th every year is International Women’s Day, established by the United Nations. This is a day to celebrate gender equality in the social, economic, cultural, and political status of women. DAZN×X-girl Statement Wear project overview The mainstream of activities to raise awareness of women’s sports has been “statements from the players,” but this project aims to convey the positive effects that can be obtained by watching and supporting women’s sports from a new perspective of “messages from the fans’ side,” and to make women’s sports known to more people. Message I want to convey through this project Every sport needs fans. The feeling of tension when your favorite team wins, the excitement and exhilaration you feel when rooting for a player or team, the feeling of unity with other fans, and the excitement. The same goes for women’s sports. By supporting women’s sports, players and teams can continue to take on challenges, become stronger, and aim higher. When you support women’s sports, you support a rich world with many ways of life, many options, and possibilities, and you encourage young girls to dream that their future possibilities are limitless. And when you push someone’s back, the words of encouragement come back to you and make you positive. Your support will change the world. DAZN will deliver the appeal of women’s sports to more people through the hashtag “#Let’s see women’s sports.” Let’s support women’s sports together by adding “#Let’s watch women’s sports” on SNS. Design Story
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-a64a61a84c73e4a0b6d3c33fd25f0852-1500×1800.jpg
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-6c8daf86704ae68c6c23fdde7ae5267d-1500×1800.jpg “Now is the time for female athletes to shine. ” “PUNK”, which is the origin of X-girl and a part of street culture, has conveyed many messages not only through music but also through fashion. The PUNK-style design that pops out from the DAZN frame has a powerful message that looks like it was spray painted, and incorporates the thoughts of X-girl and DAZN, who support women’s sports. The impactful pink color not only expresses the strength of women, but also the love, happiness, and other aspects of us “supporters” who kindly watch over female athletes. Introduction program The newly created DAZN×X-girl Statement Wear will be featured on three of DAZN’s most popular programs, which will be broadcast around March 8th,
International Women’s Day. ・Distributed on March 6th (Thursday) “Atsuto Uchida’s FOOTBALL TIME” ・March 10th (Monday) delivery “Yabecchi Stadium” ・Wednesday, March 12th “Wednesday F1 Time” *Subject to change. Through women’s sports, X-girl will contribute to the realization and development of a society where each and every person can shine by creating a “GIRL’S MOVEMENT” that will help modern young women live their lives in their own way, as options become more diverse. Beads International will continue to disseminate culture not only in fashion but also in various fields such as music, food and drink, and sports. About “DAZN”
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-00b0b5a70c3e57dd8279d592ef450c95-2000×2000.png “DAZN” is a sports channel that allows sports fans to enjoy their favorite sports anytime, anywhere. In addition to live streaming, you can watch missed broadcasts, highlights, and original content on your TV, smartphone, PC, tablet, game console, etc. “DAZN”, provided by the global sports media DAZN Group headquartered in the United Kingdom, is independently available in Japan, Taiwan, Germany, Austria,
Switzerland, Belgium, Italy, Spain, Portugal, France, Canada, and the United States, and has also developed a global platform that can be used in more than 225 countries and regions. DAZN: X-girl
https://prcdn.freetls.fastly.net/release_image/18225/733/18225-733-7d2c54405e1778dc977fb3cbc9eb4533-154×73.png Incorporating various elements from street scenes such as music, culture, and sports, we have adopted the theme of “REAL GIRL’S CLOTHING” and continue to propose “real girls’ street style” with basic and timeless items that keep up with the changing times. Official HP: https://x-girl.jp/ Instagram:
https://www.instagram.com/XGIRLJP/ X: https://twitter.com/xgirl_1994 Facebook: https://ja-jp.facebook.com/Xgirl.JP LINE account:
https://page.line.me/x-girl Online store calif:
https://calif.cc/pages/xgirl X-girl SPORTS Instagram:
https://www.instagram.com/xgirl_sports/ 【Company Profile】 Company name: Beads International Co., Ltd. Representative Director and President: Yusaku Nishikata Head office location: Higashiyama Building 7F, 1-1-2 Higashiyama, Meguro-ku, Tokyo URL: https://bs-intl.jp/ Official online store: https://calif.cc/ Brand information:
https://bs-intl.jp/brandlist/ Year of establishment: December 1990 Number of employees: 400 (as of February 2025) Capital: 45 million yen Business content: Planning and sales of clothing and miscellaneous goods, sales promotion, EC business