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Tachibana Co., Ltd. 17th Nagano Kimono Parade was held

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[Tachibana Co., Ltd.] [17th Nagano Kimono Parade] was held ​
Tachibana Co., Ltd. Press release: November 25, 2024 [17th Nagano Kimono Parade] was held [17th Nagano Kimono Parade]: Held in [Nagano City] on [November 11, 2024]. Rediscover the charm of kimonos with a spectacular parade!
https://prcdn.freetls.fastly.net/release_image/63985/27/63985-27-4c0bd74a429ecb2d9a6fc791112d915f-2048×1365.jpg Commemorative photo at Zenkoji Temple The “Nagano Kimono Parade” sponsored by Tachibana Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, President and CEO: Ryoji Matsumoto) was held on Monday, November 11, 2024. “Nagano Kimono Parade” will be held for the 17th time this year. This year as well, the participants paraded through the autumn streets of Nagano in gorgeous kimonos, and on the day of the parade, they introduced the kimonos that are worn for rites of passage, which are milestones in life. What is Nagano Kimono Parade? “Nagano Kimono Parade” was held from 2005 (Heisei 17) until it was suspended due to the coronavirus pandemic in 2020. Aiming to inherit and spread kimono culture and rediscover the charm of kimono It was held independently every year in Nagano Prefecture. Both kimonos are used for milestone events in Japanese culture (such as shrine visits, Shichi-Go-San festivals, 10-year-old celebrations, half-coming-of-age ceremonies, 13-year-old shrines, graduation ceremonies, coming-of-age ceremonies, weddings, 60th birthdays, and funerals), as well as fall and winter kimonos that can be enjoyed as everyday wear. ,
participants will express the charm of kimono.
https://prcdn.freetls.fastly.net/release_image/63985/27/63985-27-4efe65520379525ca9272372be8b14dd-2048×2048.jpg ~How the Nagano Kimono Parade was held~ The Nagano Kimono Parade began 21 years ago, and at first everyone paraded around wearing their favorite kimono, but after that, At the suggestion of our company’s Managing Director Matsumoto, we would like people to become more interested in kimono, the Japanese folk costume. We want people to feel comfortable wearing kimono. There are many rites of passage that are milestones in life, and there are many occasions when we wear kimono. I want you to know that there are many , we wanted everyone to remember their own lives and become even more familiar with kimono, which is why we created it in its current form. This year’s Nagano Kimono Parade This year’s kimono parade is also Everyone enjoyed wearing kimono, which is a milestone in Japanese culture. The younger generation wore long-sleeved kimonos and hakamas that incorporated this year’s popular “dull colors,” and the men wore outfits that combined “Western” elements such as high necks and scarves. Everyone participated in their own style. Recently, the number of kimonos with modern patterns such as leather-like designs and lace-like designs has increased, making the parade even more colorful.
https://prcdn.freetls.fastly.net/release_image/63985/27/63985-27-8a1a27997a85a5f2002cd3d74abcd889-2048×1365.jpg
https://prcdn.freetls.fastly.net/release_image/63985/27/63985-27-8e01bf1135bddcbe9d922b607ddbc0eb-2048×1365.jpg Participants’ comments On the day of the event, approximately 120 people ranging in age from 3 to 83 wore kimono and strolled through Gondo and Zenkoji Temples in Nagano City. From the participants ・“It was fun to be able to walk around wearing a kimono!” ・“I was happy when people I passed complimented me on my kimono appearance.” We received a lot of feedback. Future developments The “Nagano Kimono Parade” is held every year with the idea of ​​”wanting people to learn more about the charm of kimono.” It attracted attention not only from foreigners visiting the Zenkoji area, but also from Japanese people, and was a great opportunity to reaffirm the appeal of kimonos. In the future, we will continue to convey the appeal of kimonos under the theme of “Invigorating Nagano and Japan with kimonos.” [Summary of the day’s event] ■17th Nagano Kimono Parade “A walk to enjoy life’s rite of passage through kimono and kimono fashion” Wear the costumes for each rite of passage. ⑴ Shrine visit ⑵ Shichi-Go-San ⑶ Graduation ceremony ⑷ Coming-of-age ceremony ⑸ Wedding ⑹ Sixtieth birthday ⑺ Funeral Others: Total number of participants: Approximately 120 people Parade course on the day: Tachibana Nagano Main Store → Gondo Arcade → Zenkoji Temple (commemorative photo) → Gondo Arcade → Tachibana Nagano Main Store (free time after taking commemorative photo at Zenkoji Temple) ■About Tachibana Co., Ltd. After the war, in 1959, he founded Matsuya Clothes Store in what is now Kinari, Nagano City to serve the local community. Captivated by the splendor of kimono,
second-generation manager (current chairman) Hideyuki Matsumoto began the kimono business in earnest and established the current Tachibana Co., Ltd. in January 1979. We have started new services and businesses in response to changes in customer demands and the changing times, including a photo studio and a kimono dressing class that is easier for one person to dress beautifully and stay in place.The first in-shop store division The current president, Ryoji Matsumoto, who founded the company, has taken over the management and currently operates 21 kimono stores and 16 photo studios. Currently, he is also engaged in consulting and support projects such as photo studios and furisode shops. Nagano Prefecture: 14 kimono stores, 9 photo studios, Tokyo: 2 kimono stores, Aichi Prefecture: 1 kimono store, 1 photo studio, Hokkaido: 1 kimono store, We operate a total of 38 stores: Yamagata Prefecture: 2 photo studios, Niigata Prefecture: 4 kimono stores, 2 photo studios, Toyama Prefecture: 1 photo studio, and Osaka Prefecture: 1 franchised photo studio. [Company Profile] Company name: Tachibana Co., Ltd. Address: 2214 Tsuruga Midoricho, Nagano City, Nagano Prefecture Representative: Ryoji Matsumoto Established: January 1979 (Founded: 1954) URL: https://www.tachibana-group.co.jp/ Business details: Kimono retail store, photo studio, photo studio consulting, photo studio Labo business

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