Marubeni Fashion Link Co., Ltd. Italian denim brand “HAIKURE” opens its first POP-UP store in Japan

[Marubeni Fashion Link Co., Ltd.] Italian denim brand “HAIKURE” opens its first POP-UP store in Japan ​ Marubeni Fashion Link Co., Ltd. Press release: March 5, 2025 Italian denim brand “HAIKURE” opens a solo POP-UP store at Shibuya Scramble Square
https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-b2e624113d59a13b0aca1ed6c67b5968-1969×2700.jpg HAIKURE SS25 collection Marubeni Fashion Link Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Katsumi Kawamura) will open a POP-UP store in Shibuya Scramble Square for the Italian denim brand “HAIKURE” with which it is affiliated as a sales agent for 14 days from March 19th to April 1st, 2025. This is the first time that “HAIKURE” will hold a standalone POP-UP store in a commercial facility. “HAIKURE” is characterized by products that coexist with the latest fashion and sustainability, and its innovative style is attracting a lot of attention from stylists and the apparel industry. Japan’s first independent POP-UP store held last summer was a great success, and the number of fans is rapidly increasing in Japan as well. This long-awaited POP-UP store will feature denim in a variety of silhouettes from the new spring/summer 2025 collection. The long-selling Bethany (Baggy Fit) is now available in new colors, and limited edition items that can only be purchased here in Japan will also be on sale. Please take this opportunity to visit us. Those who purchase over 30,000 yen including tax will receive an original gift. Quantities are limited, so the offer will end as soon as it runs out. Thank you for your understanding in advance. We look forward to your visit. For more information about stores and products, please contact us below. SHOWROOM LOYTO: https://www.showroom-loyto.com/ Image
URL: https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-7475f97218f9b1b278d8f4d4c99a559e-1320×1800.jpg Bottoms ¥51,700 Tops Reference products
https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-4c49cd50ac3de10d896fb07983453dbc-1320×1800.jpg Bottoms ¥46,200 Tops Reference products
https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-eed2599dd8806791077cc2fa92bbc30f-1320×1800.jpg Bottoms ¥46,200 Tops Reference products ■POP-UP store overview Event period: Wednesday, March 19, 2025 – Tuesday, April 1, 2025 Business hours: 10:00-21:00 *Same as the business hours of Shibuya Scramble Square. Venue: Shibuya Scramble Square 7th floor event space (L x 7) ■About HAIKURE
https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-6f0cf37534610c6cec26920b8da4d021-2134×2134.jpg Born in Perugia, Italy in 2011. The factory, which boasts high quality and production capacity and is a leader in the European denim industry, was one of the first to pay attention to environmental issues and launch its own sustainable brand. With our core values ​​of “sustainability,” “transparency,” and “design,” we create cutting-edge fashion that goes beyond traditional jeans. Adopts organic cotton and regenerated cellulose fibers. In the production process, we work to reduce energy and water consumption by washing products at lower temperatures and in shorter cycles than usual. With Mauro Grifoni as creative director, his aesthetic sense and experience are incorporated into the design, creating a genderless collection that reflects the modern era. Official website: https://haikure.com/ Official Instagram account: ＠haikureofficial ■About SHOWROOM LOYTO
https://prcdn.freetls.fastly.net/release_image/81705/19/81705-19-d55ee905636fcc34f4a1d860a2ec2850-600×600.jpg Our mission is to partner with brands in Japan and abroad as a sales agent and distributor, and aim to grow together with brands and clients in the Japanese market. With bases in major cities in Europe and the United States, we deliver brands that feel “current” that we have discovered based on the experience we have cultivated as a pioneer in the import business and the network we have built over many years. Official website: https://www.showroom-loyto.com/ Official Instagram account: @showroom_loyto [Company Profile] Company name: Marubeni Fashion Link Co., Ltd. Address: 1-22-1 Yoyogi, Shibuya-ku, Tokyo Representative: Katsumi Kawamura, Representative Director and President Established: April 1982 URL: http://www.mfl.co.jp/ Business content: Wholesale of textile products (mainly fashion clothing) [Inquiries regarding this release] Marubeni Fashion Link Co., Ltd. Brand Marketing Department Nakamura TEL: 03-6859-8112 E-mail: showroom-loyto@mfl.co.jp