Cumulative sales of the series exceeds approximately 1.4 million units*1! Men’s parasol brand “Wpc.

Cumulative sales of the series exceeds approximately 1.4 million units*1! Men’s parasol brand “Wpc.
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World Party Co., Ltd. Press release: March 5, 2025 Cumulative sales of the series exceeds approximately 1.4 million units*1! Men’s parasol brand “Wpc. -Published on Wpc. IZA brand website and Wpc. official YouTube channel from Wednesday, March 5, 2025- World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka, President and CEO: Tomoo Tomita) has announced that Wpc. IZA, a men’s rain and shine umbrella developed by World Party Co., Ltd.
(Headquarters: Sumiyoshi-ku, Osaka City, President and CEO: Tomoo Tomita), will release a making-of video for a brand movie featuring actor Masataka Kubota, who has been appointed as a new visual model, starting today, March 5, 2025 (Wednesday) at Wpc. It will be published on the IZA brand website and Wpc. official YouTube channel. Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-2152a32a9dcbe32bd23ec2bf5b94e000-3900×2194.jpg https://img.youtube.com/vi/vSNVHZAL-Mw/sddefault.jpg https://www.youtube.com/watch?v=vSNVHZAL-Mw 【Wpc. IZA】Brand site ​ Full of off-shots of visual model Masataka Kubota! Making video including special interview released
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-2e23ff6050a6eb1dde9a41d40a23170c-1400×800.jpg Wpc. IZA, which proposes the habit of men carrying an umbrella, has set the brand slogan for 2025 as “This is COOL.” in order to further convey the message that “Using an umbrella is a way to beat the heat.”We hope to help as many men as possible who are suffering from the intense heat with Wpc. IZA’s parasols. As someone who embodies the brand’s worldview, we released a brand movie last month, using actor Masataka Kubota, who is active in TV dramas and movies, as a visual model. The special movie conveys the message of the brand slogan “This is COOL.” by portraying Mr. Kubota spending the summer comfortably by holding a Wpc. IZA umbrella while many people suffer from the intense heat of the sun. A making-of video that includes the filming of such a special movie and a special interview with Mr. Kubota will be released on the Wpc. IZA brand website and Wpc. official YouTube channel from today, March 5, 2025 (Wednesday). Please take a look at Mr. Kubota’s expressions that will captivate you, such as his serious gaze as he stoically tackles a highly difficult photo shoot, and the way he smiles happily when the cut is made. *1 Cumulative series sales as of the end of February 2025 Delivering the atmosphere during the shooting in the making video! Mr. Kubota appeared in a casual yet sophisticated suit that matched Wpc. IZA’s stylish atmosphere. The rainy scene in the graphic shoot has a glossy and sexy look. On the other hand, when filming a scene where the sunlight poured down on them, they showed off various facial expressions that matched the scene, including sharp, dignified, and powerful expressions. During the filming of the movie, one person couldn’t help but say, “It’s at a very high level!” as they watched the extremely difficult production, in which they had to dodge the extras as the seconds counted. “Wpc. In order to more impressively portray the idea of ​​”keeping the heat at bay with IZA’s umbrella and having a comfortable summer,” the filming was almost uncut, but the director worked in a stoic manner throughout, communicating with the extras and the director in between, checking his own movements on the monitor, and was able to complete the project with outstanding concentration. When the OK cut was called, he raised his right arm and showed a wonderful smile filled with a sense of accomplishment.
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https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-aebfd8c076ad7a56ac6d3f5dba6097aa-1920×1080.jpg Making video ​ Masataka Kubota, post-shooting interview
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-22e90b5ea84cce0dfa78635713bb62b1-1920×1080.jpg ―How was this shoot? The moment when the exhilaration, lightness, and feeling matched was different at various times, so I tried it several times. It took me a long time to capture the timing and rhythm of the moment when I was dodging the extras, and even though it wasn’t dancing, there was music in my heart, and it felt like I was riding that music. It was a very difficult shoot, so much so that I wonder if it will remain in my memory when I look back on it in the future. But it was a lot of fun. ―Wpc. How did you feel about holding an IZA umbrella? It was so light that I didn’t feel like I was holding it, or rather, I was asked to hold it close to my skin throughout the shoot, and it felt like it had become a natural part of my body. ―The theme of this commercial is “This is COOL.” What does “COOL” mean to you, Kubota? I have a lot of respect for people who live the way they really want to live, who face themselves on a daily basis, introspect themselves, and do their best to do what they can do today instead of thinking, “I’ll just do it tomorrow.” I think that kind of person is the coolest person for me. –Please give a message to everyone who is thinking about whether or not to own a Wpc. IZA this summer. It’s getting hotter and hotter in Japan, and I think it’s going to become an essential item to beat the heat.It can be worn on both sunny and rainy days, so you can keep it in your pocket or bag, and when it’s hot, you can give it to not only yourself, but also your friends, couples, and everyone else you’re with to help keep you cool. It’s very stylish and fashionable, so I think it would be great if men would take this opportunity to get their hands on Wpc. IZA. Wpc. IZA has a rich lineup of 7 series ーNEW SERIES―
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-9508fa2aa4416f4481590e23d59598ae-2000×1500.jpg ▼Ultra Light (4,620 yen including tax) In pursuit of “compactness” and “lightness,” Wpc. IZA’s smallest and lightest ever. The size that fits in your pocket and the light weight of approximately 120g relieves you of the stress of carrying around, making it ideal as a handy umbrella. [Size] Main rib: 50cm/Diameter: 80cm [Weight] 120g [Material] 100% polyester (back side PU coating)
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-610184c2e785e1cd096c58c2ebd7f61d-2000×1500.jpg ▼Backpack guard (4,950 yen including tax) While remaining compact when folded, the umbrella has a bone structure that expands to the rear when opened. A great companion for commuting to work or school, as it will protect your backpack on rainy days. [Size] Main rib: 55cm / Extended part: 70cm / Diameter: 93-107cm [Weight] 335g [Material] 100% polyester (back side PU coating) *For off x black and light gray x black, only the cut and seam fabric is 100% nylon -Introducing the cut-and-join type-
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-3c9427d0c5854654c8b81820769bb184-2000×1521.jpg ▼Compact (3,850 yen including tax) The most popular compact in the series is the same size as a smartphone. It also has a square shape, which is unusual for folding umbrellas, so it can be stored without changing the silhouette of the bag. [Size] Main rib: 53cm / Diameter: 96cm [Weight] 240g [Material] 100% polyester (back side PU coating) *Off x Black only cut-and-join fabric is 100% nylon *Silver only with PU coating on the back
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-6a84442c10596781925c5c26ac694b8c-2000×1500.jpg ▼Light & Slim (4,620 yen including tax) Although it is a generous size with a diameter of 90cm, the width when stored is only 6cm, allowing it to fit neatly into gaps in your bag. The light weight of
approximately 190cm reduces the stress of carrying it around. [Size] Main rib: 55cm / Diameter: 90cm [Weight] 190g [Material] 100% polyester (PU coating on the back) *For Off x Black, only the cut and seam fabric is 100% nylon *Silver only with PU coating on the back
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-a9ca79b56afbf822d4cc83eb09a75070-2000×1500.jpg ▼Automatic & Safe (4,620 yen including tax) Smart type that opens and closes automatically just by pressing the button on hand. It uses a “safety automatic opening/closing system” that closes the shaft little by little, making it safe to store. [Size] Main rib: 54cm / Diameter: 98cm [Weight] 325g [Material] 100% polyester (back side PU coating) *Off x Black only cut-and-join fabric is 100% nylon *Silver only with PU coating on the back
https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-4660c1fde21e58b7e6acc98233e628f9-2000×1500.jpg ▼Wind Resistance (4,400 yen including tax) It uses thicker glass fiber and high-strength resin parts than regular folding umbrellas, creating a structure that can withstand strong winds. It is designed to warp when exposed to strong winds to release the impact of the wind. [Size] Main rib: 55cm / Diameter: 93cm [Weight] 315g [Material] 100% polyester (PU coating on the back) *Off x Black only cut-and-join fabric is 100% nylon *Silver only with PU coating on the back Image
URL: https://prcdn.freetls.fastly.net/release_image/58622/291/58622-291-600b057576447a921294ae890cb4b3dc-2000×1552.jpg ▼Large & Compact (4,400 yen including tax) With a diameter of 100cm, the largest in the series, you can feel safe on both rainy and sunny days. Despite its large size, it can be folded into a compact size, making it convenient to carry. [Size] Main rib: 58cm / Diameter: 100cm [Weight] 300g [Material] 100% polyester (back side PU coating) Wpc. IZA 2025 visual model Masataka Kubota Born August 6, 1988 in Kanagawa Prefecture. Debuted as an actor in 2006. In 2012, he won the Best Newcomer Award at the 34th Yokohama Film Festival and the Best Supporting Actor Award at the 27th Takasaki Film Festival for “Fugainai I Saw Sora.” In 2019, the film he starred in, “First Love,” was screened at the Directors’ Fortnight at the 72nd Cannes Film Festival. In 2022, “A Certain Man” won numerous awards, including the 46th Japan Academy Award for Best Supporting Actor, the 77th Mainichi Film Competition Best Supporting Actor Award, and the 32nd Japan Film Critics Award for Best Supporting Actor. Major works in recent years include “Radiation House the Movie” (22), “Sweet My Home”, “Inazuma in Love”, “Scattered in Spring” (23), “The Last Mile”, “Cloud”, “Honshin”, “Saint☆Onii-san THE MOVIE~Holy Men vs. the Demon Army” (24), and TV dramas “Metetsu Moi” and “Cross Wandering Classroom” (24). Works awaiting release include “Bad Summer” (released on March 20, 2025) and “Takarajima” (released on September 19, 2025). About sales ▼Wpc. Official Online Shop ・Wpc. ONLINE STORE ・Rakuten Market Store Wpc./KiU OFFICIAL SHOP ・ZOZOTOWN store Wpc./KiU ▼Directly managed store ・Wpc. Shinsaibashi Parco store 542-0085 Shinsaibashi Parco 5th floor, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka Directly connected to the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 exit Official SNS Wpc. X Instagram TikTok Wpc. IZA X Instagram Directly managed store Wpc. FLAG SHIP SHOP X Wpc. Shinsaibashi Parco store Instagram Wpc. LUCUA 1100 store Instagram Wpc. Echika fit Ginza store Instagram World Party Co., Ltd. Head office address: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU