World Co., Ltd. Awards will be given from all business types of the World Group, including new headquarters and factories – 14th “WORLD GROUP AWARD” to be held on March 4th (Tuesday) –

[WORLD Co., Ltd.] Awards will be given from all business categories of the World Group, including new headquarters and factories – 14th “WORLD GROUP AWARD” to be held on March 4th (Tuesday) – ​
World Co., Ltd. Press release: March 5, 2025 Awards will be given from all business categories of World Group, including new headquarters and factories – 14th “WORLD GROUP AWARD” will be held on March 4th (Tuesday) – World Co., Ltd. held the “World Group Awards” on March 4th (Tuesday) at the World Kita Aoyama Building (Minato-ku, Tokyo) to recognize outstanding stores and individuals from World Group stores and headquarters nationwide. This award has been held since 2010 with the aim of improving the customer service skills of “dressers”* who are in charge of sales at World Group’s directly managed stores, and is positioned as an initiative unique to World that brings together a wide variety of brands, regardless of their sales channels or targets. By praising and sharing success stories through awards, we use the awards as an opportunity to promote change and spread new methods.This year, awards were given not only to stores but also to members of headquarters, such as designers, patterners, MD, production, and factories. Through this, we aim to further enhance the sense of unity throughout the group. *Dresser: World Group’s unique name for sales staff. • The theme of the award is “Connecting the World” – The day when the world group becomes one
https://prcdn.freetls.fastly.net/release_image/2439/1475/2439-1475-7ccb6a0b68c4bb8ac3fefb9dae5950e8-3900×2693.jpg After the award, 125 participating dressers and head office staff were photographed (World Kita Aoyama Building 1st floor)
https://prcdn.freetls.fastly.net/release_image/2439/1475/2439-1475-7782e4e48706675dd42fdbf07493cf62-3900×2622.jpg Panoramic view of the award venue where awards are given in each category
https://prcdn.freetls.fastly.net/release_image/2439/1475/2439-1475-6c6eb7bc1fc70ff1d6898b7689811b00-3900×2777.jpg Members of the headquarters-based award “Patterner Category” established from this time The awards on the day will be divided into three main categories: “Middle Upper,” “Middle Lower,” and “Lifestyle/Digital.” In addition to 6 categories for store awards, including “Sales,” and “Staff Start,” and 5 categories for individual awards, including “Individual Sales,” and “Best Rookie,” new head office awards have been added for “MD,” “Designer,” “Patterner,” “Production,” and “Factory.” Awards were also given to all employees in a total of 17 categories, including the “Social Promotion Category and Influencer Category.” On the day of the award, we decided on the overall ranking of 1st to 3rd place (Gold, Silver, Bronze) by business category and awarded them as “TOP of the WORLD.” • In the middle of the awards, a fashion show will be held in which people can wear the brand’s style, transcending business formats ~The venue will be surrounded by a sense of unity, with enthusiastic support from brand members and warm messages of support from in-store staff~ In the middle of the awards, a fashion show was held on the first floor of the World Kita-Aoyama Building, a glass-fronted space with a sense of openness, in which 39 people showed off their respective brands. The fashionistas, who were selected by a voting system of company-wide headquarters employees from dressers working in stores who were recommended and selected by the brand, wore the 2025 Spring/Summer coordination.
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https://prcdn.freetls.fastly.net/release_image/2439/1475/2439-1475-96859e138318f8354b177f4f1204bb93-3900×2434.jpg Group photo of all fashionistas after the show [WORLD GROUP AWARD Overview] – A total of 17 awards will be presented, including store awards and head office awards –
https://prcdn.freetls.fastly.net/release_image/2439/1475/2439-1475-7f99fe09c486a4a010fee23908c044af-1280×447.jpg Name: WORLD GROUP AWARD Target audience: Dressers and head office staff responsible for sales at World Group directly managed stores Date: Tuesday, March 4, 2025 12:00 – First part of the award ceremony, 15:10 – Fashion show by fashionistas 16:15 ~ Award Ceremony Part 2/Celebration Party Venue: World Kita-Aoyama Building (3-5-10 Kita-Aoyama, Minato-ku, Tokyo) Types of awards (17 types in total) ■Store awards: “Sales category” “Staff start category” ■Store recognition special awards: “Team building category” “Store
entertainment category” “Pop-up store department” “Service check department” ■Individual awards: “Individual sales category”, “Best rookie category”, “Voices of compliments category” “External Award Category” “Fashionista Category” *In the sales, staff start, and fashionista categories, awards will be given for middle-upper, middle-lower, and lifestyle/digital business categories, respectively. ■ Headquarters awards: “MD category”, “Designer category”, “Patterner category”, “Production category”, “Factory category” *The MD and production divisions will receive awards for each middle-upper and middle-lower business category. Awards will be given in the designer category for middle upper, middle lower (middle lower will be awarded as designer/buyer category), and wholesale business category ■Company-wide common awards: “Social Promotion Category/Influencer Category”