Ace Co., Ltd. New TV commercial for Japanese suitcase “Proteca” featuring baseball player Hideki Kuriyama will start airing on Wednesday, March 5, 2025

[Ace Co., Ltd.] New TV commercial for the Japanese-made suitcase “Proteca” starring baseball player Hideki Kuriyama will start airing on Wednesday, March 5, 2025 ​ Image
URL: Ace Co., Ltd. Press release: March 5, 2025 New TV commercial for Japanese suitcase “Proteca” featuring baseball player Hideki Kuriyama will start airing on Wednesday, March 5, 2025 Bag and luggage manufacturer Ace Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroaki Morishita) will begin airing a TV commercial for the high-end collection “J5 Collection”, which will debut from the Japanese travel bag brand “PROTECA”, from March 5th (Wednesday). Please enjoy this commercial filled with the charm of Japan, linking Hideki Kuriyama, a baseball player who competes around the world, and the Proteca J5 Collection, which aims to create the world’s best suitcases.
https://prcdn.freetls.fastly.net/release_image/15319/636/15319-636-c2b3b8cb52f11f0876c24ea31ac40928-2067×1378.jpg [About Proteka J5 Collection] “Proteca” is a Japanese travel bag brand born in 2004. We manufacture high quality and highly functional suitcases under thorough quality control at our Akahira factory in Hokkaido. Proteka’s newly debuted high-end collection “J5
Collection” proposes the world’s best Japanese-made suitcases, which are a fusion of Japanese craftsmanship and engineering, with the theme of “Japan Luxury.” With a minimalist design that incorporates Japanese aesthetics and comprehensive aftercare, we will lead you to a more luxurious trip. [CM Overview] Title: “Birth of JAPAN LUXURY” 15 seconds Broadcast start date: Broadcast starts from Wednesday, March 5, 2025 / Web video released
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https://www.youtube.com/watch?v=lX6MejVZtrg [CM story] A mirror-like image that reflects the landscape. It was not a mirror, but a suitcase with a mirror-finished body that pursued beauty to the utmost. Hideki Kuriyama, who is also from Hokkaido and competes all over the world, has made a complete change from the exquisitely beautiful suitcases that can only be made at the Akahira factory in Hokkaido. A suitcase from the Proteca J5 Collection will stand alongside you as a partner to support you on your new journey. [Photography episode] The commercial shooting took place at the museum early in the morning. In order to capture the moment when the J5 Collection’s mirror-finished body stands out beautifully from sunrise to sunset, our staff members took great care in taking pictures. On the other hand, the filming of the scenes in which Kuriyama appeared was surrounded by a peaceful atmosphere. Mr. Kuriyama listens intently as he nods deeply as the project is explained. His attitude oozed out his sincerity as a leader who supports the Japanese baseball world. In an interview between shots, he said, “I don’t have any hobbies, all I think about is baseball,” but he also revealed a surprising side, saying, “Maybe I like cooking more than baseball.” He sometimes served food to acquaintances in Hokkaido, and he said, “My cooking skills may be better than when I was an active player (lol)” to lighten the mood. Regarding the suitcase, he commented, “I can feel the soul of the Japanese people.It’s packed with technology and has a sense of dignity.” Thanks to Mr. Kuriyama’s warm and considerate personality, he said, “I wish I could take a photo that would make the suitcase stand out more than me,” and the photoshoot ended successfully in a polite and calm atmosphere. [Mr. Hideki Kuriyama]
https://prcdn.freetls.fastly.net/release_image/15319/636/15319-636-9cec98f4106ccf37939f14f4fbd93f15-1378×1590.jpg Born in Tokyo in 1961. He joined the Yakult Swallows undrafted in 1984 and contributed to the team with his solid batting and impenetrable defense. After retiring, he worked as a commentator before becoming the manager of the Hokkaido Nippon-Ham Fighters in 2012. After winning the league championship in their first year, they achieved number one in Japan for the third time in 10 years in 2016. After retiring from the manager’s position in 2021, he became the manager of the Japan National Baseball National Team. Lead to victory in the 2023 World Baseball Classic. This year, he became Chief Baseball Officer of the Nippon-Ham Fighters. In addition to team composition, he also works hard to manage the team. [Product Overview] *Model used in Hideki Kuriyama’s CM
https://prcdn.freetls.fastly.net/release_image/15319/636/15319-636-6976d5195c61f78d1272602f1d62af23-2067×1378.jpg PROTECA J5 Collection SHISUI-F Check-in L (No.03553) ¥165,000 Inspired by traditional lacquered paperback boxes, the design incorporates gently curved surfaces that evoke a natural beauty similar to surface tension. The design has been stripped down as much as possible in pursuit of simplicity, while still expressing rich body lines to avoid monotony. The sensuous beauty and sophisticated Japanese aesthetics have been incorporated into this suitcase. In terms of functionality, it has unique features such as uniquely developed casters that run quietly and smoothly, a patented caster stopper that can be operated at hand, and a magnesium frame that is hand-finished by craftsmen. [What is PROTECA] “PROTECA” is a Japanese travel bag brand
representing Ace that debuted in 2004. We manufacture high quality and highly functional suitcases under thorough quality control at our Akahira factory in Hokkaido. As a proof of high quality, Proteca suitcases come with a 3-year, unlimited repair warranty called “Proteca Premium Care,” which covers damage caused by airlines. With “PROTECA J5 Collection”, this warranty period is even more generous for 10 years. https://www.proteca.jp/
https://prcdn.freetls.fastly.net/release_image/15319/636/15319-636-f23e09562e424d192ede05bce2903d8e-1654×1378.jpg Ace Co., Ltd. ■ Ace Co., Ltd. Company Profile Comprehensive bag manufacturer founded in 1940. In 1953, we developed Japan’s first nylon bag, which was said to be a “big revolution in bags” at the time. We have produced many hit products, including the Madison bag. We also began manufacturing suitcases in Japan in 1964, and have been manufacturing them under strict quality control domestically for over half a century. https://www.ace.jp/ Company name: ACE Co., Ltd. Founded: 1940 January 1, 2019 Capital: 1.41 billion yen
Representative: Hiroaki Morishita, President and CEO Number of employees: 1,112 people (FY2023, consolidated) Business details: Manufacture and wholesale of travel bags, suitcases, business bags, sports bags, fashion bags, travel accessories, sporting goods, clothing, household goods, disaster prevention supplies, outdoor goods, pet supplies, car supplies, etc.Sales: 31.3 billion yen (FY2023, consolidated) URL: https://www.ace.jp/ Affiliate companies: Ace Luggage Co., Ltd., Ace Logistics Service Co., Ltd., Ace Service Co., Ltd., Ace Trading Co., Ltd., Ace Shoji Co., Ltd., Zero
Halliburton Inc., Ohba Co., Ltd., Shanghai Xijiao Aisi Box and Bao Co., Ltd., ACE ITALIA S.R.L, ACE HONG KONG LUGGAGE CO.,LTD., ACE BAGS & LUGGAGE TAIWAN CO.,LTD., ZERO HALLIBURTON(China)CO.,LTD. [Tokyo Head Office] 150-0001 1-4-16 Jingumae, Shibuya-ku, Tokyo Jingumae M-SQUARE [Osaka Main Store] 4-5-2 Bakoro-cho, Chuo-ku, Osaka 541-0059