[Welcia Pharmacy Co., Ltd.] It’s like a foundation you can wear! Beautiful legs in 1 minute “1 minute beautiful legs! Stockings with smooth & foundation effect” “1 minute beautiful legs! Short stockings with smooth & foundation effect”
Welcia Pharmacy Co., Ltd. Press release: March 5, 2025 It’s like a foundation you can wear! Beautiful legs in 1 minute “1 minute beautiful legs! Stockings with smooth & foundation effect” “1 minute beautiful legs! Short stockings with smooth & foundation effect” Release date: March 6th (Thursday) from Welcia’s private brand “Kurashi Welcia” Welcia Pharmacy Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo, President and CEO: Junichi Tanaka, hereinafter referred to as Welcia Pharmacy) will release “1 Minute Beautiful Legs! Smooth & Foundation Effect Stockings” and “1 Minute Beautiful Legs! Smooth & Foundation Effect Short Stockings” from its private brand (hereinafter PB) “Kurashi Welcia” at Welcia pharmacies nationwide from Thursday, March 6, 2025.
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-00a7fe220584c56e0a074f2becd91b57-1835×1546.png Development background When we analyzed the importance factors when purchasing stockings (according to research by Atsugi Co., Ltd.), we found that 1st place was “sturdiness,” 2nd place was “not to slip down,” 3rd place was “make your legs look nice,” and 3rd place was “feel, fit, elasticity,” etc., and found that “the comfort of the stockings should be tailored to your preference.” Therefore, we developed the product by defining the following keywords:
“comfortable to wear” x “natural feeling to wear”, “clean skin feel” x “moderate tightening and support power”. Durable and highly practical, stockings and short stockings are recommended for the start of a new life, as they are comfortable to wear and provide just the right amount of support, making your skin feel as smooth as if you’ve applied foundation just by putting them on. Product features 1. 400 stitches! Smooth fabric Multi-pair pairs generally have 360
stitches, but they use 400 stitches, which are usually only sold in single pairs or at department stores, so they are characterized by smooth texture and a high foundation effect. In addition, it uses flat nylon that is hard to get caught and has a clean surface. It features a large number of stitches and a moderate amount of pressure. Image
URL: https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-822e213751e854d604e8f38395911379-843×445.png 2. Zokki knitting that is difficult to run Uses a zokki knitting yarn that prevents the wire from spreading even if a hole opens. The fabric surface is beautiful and stretches well, making it comfortable to wear and fits your skin.
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-0f8e7742267b42ac868d9bd5b9200ec9-844×446.png 3. Three nice features ・Antibacterial and deodorizing effect: Suppresses the growth of bacteria on fibers that cause odor ・Sweat absorption processing: Absorbs moisture quickly ・Etiquette
deodorizing: Reduces unpleasant sweat odor
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-3fe483a4d779f5d6c4475fb38104bbca-1030×206.png 4. Handy pack & no inner mount! A handy pack that is individually wrapped and convenient to carry. Removal is smooth and there is no inner mount.
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-3b8f8ea5e5f74b341c62731b9d6051f8-432×206.png Product overview Product name: 1 minute beautiful legs! Stockings with smooth & foundation effect Quantity: 2P Size: 2 sizes (M-L, L-LL) Color: 2 colors available (sheer beige, nude beige) Composition: Nylon/Polyurethane Price (tax included): 858 yen Release date: Thursday, March 6 URL:
https://www.welcia-yakkyoku.co.jp/karadatokurashi/products/4550667013401/ https://www.welcia-yakkyoku.co.jp/karadatokurashi/products/4550667013418/ Product name: 1 minute beautiful legs! Short stockings with smooth & foundation effect Quantity: 2P Size: 2 sizes (M-L, L-LL) Color: 2 colors available (sheer beige, nude beige) Composition:
Nylon/Polyurethane Price (tax included): 638 yen Release date: Thursday, March 6 URL:
https://www.welcia-yakkyoku.co.jp/karadatokurashi/products/4550667013425/ https://www.welcia-yakkyoku.co.jp/karadatokurashi/products/4550667013432/ Welcia’s private brand “Body Welcia/Lifestyle Welcia” At Welcia Holdings Group, we believe that “We have something good.” There is a good person. I think it’s a good store. Based on this vision, we are developing Welcia’s PB “Body Welcia/Lifestyle Welcia.” “Body Welcia” refers to things that affect our lives, such as things we put in our mouths and things that touch our skin, and “Life Welcia” refers to things that bring convenience, comfort, and peace of mind to our lives. The PB Project, which was launched in November 2020 with the aim of “providing new value and surprise to customers,” has celebrated its third year since its launch. Rather than taking low prices as value, we aim to create products that are unique and have high added value, going beyond what customers think is normal. “Karada Welcia/Lifestyle Welcia” offers over 300 products (as of December 2024) in four categories: healthcare, beauty care, food, and daily necessities. We pay particular attention to the product names so that you can tell at a glance what it is.We make it clear what we want to convey to our customers by expressing the most important features, such as “a sponge that won’t hurt anyone,” and “an organic lipstick that’s comfortable to apply.” Welcia will continue to focus on contributing to environmental and social issues by using SDGs as standards for product development, while focusing on product development that utilizes customer feedback through the “Voices of the Body and Voices of Life” on the official website, aiming to strengthen the brand.
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-caecc61392103ef7f311303ddcd1eb13-3508×454.png 4 categories of “Body Welcia/Life Welcia” Beauty care We develop products based on the concept of “clean beauty,” focusing on three things: safe and secure ingredients, consideration for the global environment, and cruelty-free. Available in two lines: basic line and premium line. The two lines are drugstore-like “basic products” (Ao no Karada Welcia) that are affordable to anyone, and value-added “premium products” that are carefully selected using ingredients and manufacturing methods (Kuro no Karada Welcia), and are a lineup that meets the needs of everyone. Food The concept is “Guilty Free” and “Healthy & Tasty”. We will develop sweets that are unique to drugstores, such as low-sugar products and products with nutritional ingredients, that give you a sense of reward without feeling guilty, while taking into account your health.We will also leverage our drugstore knowledge to achieve both health benefits and deliciousness. Daily necessities The concept is “Raku Support”. We have developed products from the customer’s perspective to help reduce the burden of daily housework and make things even a little easier. By adding innovation to existing products, we have transformed them into products that are more useful and even more appealing. Healthcare The concept is “Understand! Healthcare”. In order to help people of all ages stay healthy and healthy throughout their daily lives and throughout their lives, we support people of all ages to proactively and voluntarily manage their health through easy-to-understand healthcare products.
https://prcdn.freetls.fastly.net/release_image/87636/146/87636-146-bf2edcefab08ee449fb6b73ec1460ac0-1755×1241.jpg What is Welcia Pharmacy Co., Ltd. Welcia Pharmacy primarily operates a chain of drugstores with dispensing facilities, based on our corporate philosophy of “Providing our customers with a rich social life and healthy lifestyle.” We operate approximately 2,200 drugstores in 39 prefectures with a business model based on four pillars: “dispensing facilities,” “counseling operations,” “late night operations,” and “nursing care.” Company profile Company name: Welcia Pharmacy Co., Ltd. Head office location: 2-2-15 Sotokanda, Chiyoda-ku, Tokyo 101-0021 Representative: President and Representative Director Junichi Tanaka Capital: 100 million yen Number of stores: Approximately 2,200 stores (as of March 1, 2024) Business content: Development of drugstore chain with dispensing facilities Official website: https://www.welcia-yakkyoku.co.jp/

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